Subscribe

free to biz newsletters

Bizcommunity.com - Daily Marketing & Media news
Magazines newsPress offices

New wine guide for ordinary people

1 Jun 2009 08:254 commentsBizLike
A new independently published wine guide, The People's Wine Guide, lists 600 wines and features “blind tasting” to ensure impartiality. It's aimed at those who buy wine from supermarkets and liquor chains, and is written in everyday language, it was announced on Friday, 29 May 2009.

David Msebi, Michael Olivier and Norma Ratcliffe tasting for The People’s Wine Guide.
Tasting for the first edition of The People's Wine Guide, commenced this week in Cape Town's The Nose Wine Bar. The 600 wines were submitted by wineries from throughout the country for the judges' scrutiny. Their views will be made public when The People's Wine Guide hits the bookshelves in September.

According to Neil Pendock, who is writing the book in conjunction with wine author and former restaurateur Michael Olivier, the guide aims to assist consumers in their selections, as well as highlight the tremendous diversity and excellent quality of wines found in supermarkets at reasonable prices.

“Most of the media, and other guides, tend to focus on the merits of wines made in limited quantities that carry price tags out of the reach of most and are also not readily available to the public,” said Pendock.

Not a “lofty tome”

The People's Wine Guide is exactly that: a guide for members of the average wine-buying public instead of a lofty tome full of wine-speak focusing on the so-called wine expert. The wines they have become familiar with through their supermarket purchases, as well as a couple of exciting new discoveries made by lesser-known producers will be incorporated. The writing style, layout and general tone of the book will be just as accessible as the price and quality of the wines reviewed.”

Pendock said that tasting for the guide is blind, meaning that the judges are not privy to the relevant wine in their glass.

“This allows us to make a true independent judgement without prejudice or subjective views, something that has been proven to sway tasters' opinions,” he added.

Wine sales increasing

Olivier, who is also a former wine and food consultant to Pick n Pay, says that the amount of wine sold in supermarkets is increasing on a monthly basis.

“With the selection of wines available to supermarket shoppers increasing, it has become necessary for a guide aimed at helping them wade their way through the aisles,” he said. “And just as these shoppers have unique needs in their wine purchases, a guide is needed to assist them with their selections.”

Besides Pendock and Olivier, the tasters are Norma Ratcliffe, winemaker and proprietor of Warwick Wine Estate, Cathy Marston, former owner of The Nose Wine Bar, sommelier David Msebi and Portuguese winemaker and commentator Aníbal Coutinho.
 
More options
< Back
BeeBop
very cool-
I'm all for this. Down with Platter and their biased opinions. Posted on 1 Jun 2009 08:50
Neil - well done-
I think some of the best wines are never awarded high scores that they deserve by the Platter guide and this is a good move only if it will be unbiased assessment of the wines. Just this weekend I tasted a wine called Pinoit Noir from Glen Carlou, blown away. Posted on 1 Jun 2009 13:24
Ruby
Looking forward to it-
Sounds great, i'm really looking forward to seeing this Posted on 1 Jun 2009 13:25
Alice
Cost?-
What will this book retail for? Posted on 3 Jun 2009 12:13
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. libel, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.
Follow us:

Community activity

  • Frikkie De Beer Manager / Graphics assistant at Blob in Colour created a profile
    50 minutes ago
  • Muhammad Khan Motion graphics designer and Video editor created a profile
    52 minutes ago
  • Sonia Smith Account Manager - Health & Nutrition at BASF South Africa created a profile
    1 hours, 19 minutes ago
  • Ghana Hattingh
    RIP Ms Whitney we can talk all we want, but remains is that you have departed,....
    2 hours, 32 minutes ago
  • Ghana Hattingh
    100% sure that she has found a new path as to what killed gosh!! we have wait and see. Facebook
    2 hours, 34 minutes ago
  • Ghana Hattingh
    I looke to you, when all the melody are gone in you hear a song I look to you, I was i000% Facebook
    2 hours, 36 minutes ago
  • Ghana Hattingh
    Yersteday morning, after she gave us songs such as I look to you, when all memories are gone Facebook
    2 hours, 38 minutes ago
  • Ghana Hattingh
    Walka and hearing of Ms Whitney Houghston departure I was I felt likr crying I was so touched Facebook
    2 hours, 40 minutes ago
  • Ghana Hattingh
    my favourites lost, theres very little I can say, on another note watching CNNI on my new found toy Facebook
    2 hours, 41 minutes ago
  • Ghana Hattingh
    With the AFCON behind us, I can only say big up Zambia in memory of 93, though all Facebook
    2 hours, 43 minutes ago
  • Ebrahim Railoun Marketing & Sales Co-ordinator created a profile
    2 hours, 54 minutes ago
  • Rts Rts created a profile
    10 hours, 27 minutes ago
  • Nerisha Budhram Sales Manager at Busby created a profile
    14 hours, 30 minutes ago
  • Geraldine Arends INTERNAL SALES / procurement manager / project manager at Matchboxology created a profile
    14 hours, 54 minutes ago
  • Robert Mourinho Store Manager at Wiesenhof Wilgers Hospital created a profile
    18 hours, 8 minutes ago
  • Alfred George Sales and Operations Director at Media Support Services created a profile
    18 hours, 42 minutes ago
  • Eric Starson - at - created a profile
    19 hours, 48 minutes ago
  • Natalie du Toit Owner/designer at Indigi Designs created a profile
    23 hours, 57 minutes ago
  • Wayne Riley created a profile
    1 days, 2 hours, minutes ago
  • Tatenda Tsuro Marketing Assistant/Coordinator at Hospitality Training Group created a profile
    1 days, 9 hours, 37 minutes ago
  • Nomangaliso Gwabe Online Community manager at TVW created a profile
    1 days, 13 hours, 3 minutes ago
  • Tshepo Mugwedi created a profile
    1 days, 16 hours, 26 minutes ago
  • Lehlogonolo Martin Mafokoane Public Relations Officer created a profile
    1 days, 17 hours, 33 minutes ago
  • Tom Puckett Skin care therapy learner created a profile
    1 days, 18 hours, 54 minutes ago
  • Kgosi Kekana Creative Director at Benjamin and Davis Marketing created a profile
    1 days, 21 hours, 38 minutes ago


Motoring

Tough choice for SA Car of the Year[Henrie Geyser: motoring editor]
More Motoring news...

Subscribe

Receive free email newsletter

Make us your homepageAdd us to your favoritesRSS feedGet biz on your phone

Invite

Tell a friend about us