Media24 is launching a new fortnightly women's magazine, aimed at English-speaking, middle-class South African women between the ages of 35 and 45.
The new title, 'mine', will be edited by Kay Karriem, who turned Kuier magazine into one of the top-selling magazines in South Africa.
Coming out on 1 August 2014, it will be easy to read and realistic on every level, featuring real people on the cover and real people as the fashion models - no hard-to-relate-to skinny celebs.
"At R12.50, and on shelf every second week, its real value for money and proves you don't have to break the bank to be treated like a queen," says Karriem. "It is a true reflection of readers' lives and their reality. We are committed to our mission to empower real women, which is why you will only see real women on the cover."