Are the media ready for 2010?

17 Sep 2009

Ken McArthur, MD of Nielsen, will address the current economic climate and the uncertainty about the ad spend for the FIFA 2010 World Cup. He will present his paper, “The Football World Cup comes to Africa - Are the media ready?” in Johannesburg on Tuesday, 22 September 2009 at 2.30pm at the SAARF venue.

The company has assembled a paper that covers the World Cups of the USA / Korea-Japan and Germany and broadly covers the following content:

Viewership
Advertising spend and trends
Thoughts for media owners and brand owners alike
Thoughts from our global online omnibus
Summation how this might be of use to marketers, agencies and media owners in 2010

The presentation is open to SAARF, LCA stakeholders and other interested parties. Contact SAARF on tel +27 (0) 463-5340/1/2, email or go to www.saarf.co.za.