"Sure, there's such a company. I heard of something like this way back, even as far back as the bubble. This, after all, is precisely what the Internet is for." This is the thought that naturally comes to mind, when hearing about e-commerce startup StyleShake, which enables any visitor to the site to design their own clothes and order them online. Yet, surprisingly, online clothing design has sprouted just a few small businesses.
"Product customization really is an old field," explains Iris Ben-David, CEO and founder of StyleShake. "But personal design has now gotten up to selecting shoe color or the image on a T-shirt. Never before has it been possible to design an entire garment, including shape, cut, patterning and body structure."
