Although the tester frame units have just launched in South Africa, Unilever has already endorsed the product, confirming a nationwide liquid soap sampling campaign in male and female cinema washrooms.
“TLC is excited to continually provide creative indoor media solutions that are both effective and reliable in delivering our clients' messages. This opens up a whole new avenue for FMCG advertisers to combine branding and sampling to captive audiences, in the environment where the products would typically be used,” says Brett Tucker of TLC.
According to TLC, a Primedia Unlimited subsidiary, the tester units were successful in the United Arab Emirates and the new product extension has boosted the attractiveness of washroom advertising.
