Retail Marketing News South Africa

YouNeverCall from the moon

YouNeverCall Inc., online cellphone superstore, has announced a US$10,000 prize award for the first cellphone call placed from the moon. This follows on the coattails of Google's announcement of US$30 million (total) in prize money for landing a privately funded craft on the moon by 31 December 2014.
YouNeverCall from the moon

YouNeverCall has decided to allow a few more days to place the first cellphone call from the moon and so the deadline has been set for 7 January 2015.

In order to claim the $10,000 prize, a cellphone call must be placed by a device or person present on the moon's surface. This call must pass through a commercially available cellular phone to YouNeverCall's corporate headquarters in Los Angeles, California.

The call may travel via any protocol or compression before reaching its offices, and it must be possible to for the caller to answer a few yes/no questions correctly. Like Google, YouNeverCall is offering a lesser prize for companies who achieve a related but lesser goal. YouNeverCall is offering a US$500 prize to the first SMS message that travels via the moon and lands on one of its corporate cellphones. Furthermore, the company is offering a US$100 bounty to the first party who receives a cellphone call on the moon that rings using the infamous Crazy Frog ringtone.

While Google's goal is to cause excitement around renewed space exploration, YouNeverCall aims to extend Google's mission by introducing a new facet. "We feel that by challenging the scientific community with performing an everyday task on the moon, we are going a step further than Google. While the journey itself may be the destination in some sense - we think doing something useful once you get there will also add a little something," said Sam Michelson, VP Marketing for YouNeverCall.

YouNeverCall reminds readers that use of cellphones outside of one's calling area may incur steep roaming charges.

For more information on YouNeverCall, visit: http://www.younevercall.com

For more information on Google's lunar competition, visit: http://www.googlelunarxprize.org/

Source: eMediaWire.com

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