Nikon and Adobe South Africa have a created a marketing agreement to offer two of Adobe's special original equipment manufacture bundles (hard-bundle on Adobe Photoshop Lightroom 3 and Adobe Photoshop Elements 9 and Adobe Premiere Elements 9) digital imaging software with the purchase of selected Nikon Coolpix and DSLR cameras.
Described as the first of its kind agreement in the photographic industry in South Africa, the companies will be promoting this bundle together at major exhibitions and events such as the Photo and Film Expo (Coca Cola Dome from 13-16 October 2011). Michael O' Neill, senior European business manager, Adobe Systems Europe, will visit South Africa in support of this strategic alliance.
Romi Jacobs, chief brand officer of Nikon in South Africa says, "We are continuously looking to differentiate our offering and establish a stronger market leadership position in the professional and consumer digital camera market in South Africa."
"It's also a great opportunity for the company to enable customers to cost effectively access our image editing software and literally see and feel how it helps create, deliver and optimise compelling creative content," adds Grant O'Connor, regional manager for Adobe Systems Sub Saharan Africa. "Reaching people powerfully and effectively, using the tools and capabilities we offer, means we can help photographers transform and profit from their creativity."
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.