Production company news

Your industry

Focus on digital marketing


Content marketing download

Bizcommunity's special Focus On CONTENT MARKETING is now available in a downloadable PDF.

Content Marketing PDF >>
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Production company news

Wired for sound - Howard Music and Dion Wired

Issued by: Howard Audio | 5 Sep 2014 09:25
Howard Music recently scored the music to the latest Dion Wired TVC - named "The Visitor". The commercial was conceptualised by agency - Ireland Davenport and was shot by director Slim of Egg Films.
click to enlarge
click to enlarge

The commercial relies on emotive and heartfelt storytelling, with a touch of technical wizardry around a bird, to depict the connectivity of a family using the Dion appliances. The result is a more subtle approach than viewers are used to for retail brands.

"The brief to me as the composer," explains Adam Howard, "was not to worry too much about hitting every sync point with a musical idea - but to rather compose a song that could live outside the ad. We played around with lyrics but that fought too much with picture - which was already telling the story. In the end - I had my vocalist - Veronique Lalouette - just do some simple humming - no words."

Music produced by Howard Music - Adam Howard

Title: Dion Wired "The Visitor"
Agency: Ireland-Davenport
Producer: Loli Bishop
CD: Matthew Brink & Adam Livesey

Production House : Egg
Director : Slim

Featuring :

Vocals: Veronique Lalouette
Piano: Adam Howard

Howard Audio's press office

Howard Audio
At Howard Audio we do sound differently. Our composers and engineers combine original music, sound design and final mix in a state of the art studio to create emotionally captivating audio.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. will disclose authors' IP addresses to authorities if compelled to do so by a court of law.