Subscribe & Follow
Jobs
- Content Producer / Graphic Designer Johannesburg
- Junior Photographer / Graphic Designer Pretoria
- Graphic Designer Vereeniging
- Digital Designer Johannesburg
- Mid-Weight Digital Designer Cape Town
- Creative Director Cape Town
- Graphic Designer Cape Town
- Senior Brand Designer Cape Town
- Senior Art Director Sandton
- Junior Account Manager Cape Town
Cadbury Dairy Milk celebrates 80 joyous years in SA
Nostalgia has been one of the most prominent trends in packaging over the last few years. When used correctly, retro-packaging can really celebrate the ‘good old days’ and strengthen the emotional bond with consumers. It’s no surprise then, that Cadbury opted for a vintage retrospective for Dairy Milk wrappers when celebrating their 80th anniversary in South Africa.
Just Design Jhb dug into the Cadbury packaging archives to uncover the iconic purple wrapper designs of yesteryear. The result is eight beautifully recreated vintage wrappers – documenting the evolution of the Dairy Milk brand over the last eight decades.
Talk a walk through history as we celebrate 80 years filled with happy chocolatey memories, and look out for the eight vintage designs on shelves nationwide.
Want to read about insights, trends and other cool stuff? Sign up to our mailing list.
About Just Design
For over 19 years, Just Design has proven time and again that good thinking leads to great creative. With a national footprint and accounts across Africa, Middle East and Europe, they are the strategic design and innovation partners for many blue-chip clients and global brands, and are one of South Africa’s leading Innovation, Strategy and Design agencies.
About Cadbury 80 Year Vintage Packs
Collect all eight memorable designs from 1915 to 2011. Available from all leading retailers.
http://cadburyjoyvault.co.za/36425-cadbury-celebrates-80-years-of-sharing-the-joy-in-south-africa
- Local whisky comes of age. Time-honoured mastery with so much to savour before the first sip21 Nov 12:27
- Enterprise. When packaging design truly exemplifies 'less is more.'07 Mar 12:37
- Status deodorant makes a bold statement with their new pack upgrade by Just Design Jhb02 Feb 12:01
- Just Design Jhb and Energade 'step up their game', with an invigorating new pack design11 Oct 13:49
- Epic Lion and building brands with heart19 Jul 09:08