Advertising News South Africa

Vizeum SA drives off with BMW SA

Vizeum South Africa will be taking over all of BMW South Africa's media strategy, planning and buying needs as of 1 January 2011, the vehicle manufacturer announced today, Friday, 15 October, 2010. Vizeum replaces Nota Bene (media planning) and The Media Shop (media buying).
Vizeum SA drives off with BMW SA
Vizeum SA drives off with BMW SA

Explains Xoliswa Ndungane, GM: BMW marketing, "In line with the company's internal corporate governance requirements, BMW South Africa regularly re-evaluates its suppliers, via a tender process, when existing contracts come up for renewal."

"Whilst we would like to thank both The Media Shop and Nota Bene for a job well-done in the past, we have found a partner in Vizeum that can successfully consolidate our media strategy, planning and buying needs within a single agency structure.

"Furthermore, Vizeum's strategic alignment and passion for the BMW brand won our hearts. We are delighted to be associated with a global agency of this calibre," concludes Ndungane.

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