The Media Grand Prix went to Forsman & Bodenfors Gothenburg, for the AMF Pension Funds entry MMS. The Outdoor Grand Prix was awarded to BBDO New York, for the HBO Voyeur Projection Installation. Dentsu Tokyo won the Radio Grand Prix for the Canon Marketing entry Shutter Chance. Media Agency of the Year was given to Forsman & Bodenfors, Gothenburg. Also announced were the winners of the Young Lions Media Competition which went to the Italian team: Francesca Casadei of Aegis Media Italy and Stefano Migliore of Mindshare.
| Award | Section | Category | Title | Advertiser | Product | Entrant |
|---|---|---|---|---|---|---|
| Gold | Radio Lions | A11 Retail Stores, Restaurants & Fast Food Outlets | DRUMS | MARSHALL MUSIC | MUSIC EQUIPMENT STORE | BBDO CAPE TOWN |
| Silver | Radio Lions | A04 Household | GLADIATOR | SC JOHNSON | RAID MOSQUITO KILLER | DRAFTFCB JOHANNESBURG |
| Silver | Radio Lions | A04 Household | RECORD | SC JOHNSON | RAID MOSQUITO KILLER | DRAFTFCB JOHANNESBURG |
| Silver | Radio Lions | A06 Cosmetics, Beauty & Toiletries | HANSEL & GRETEL | NAMPAK | CUDDLERS NAPPIES | GREY SOUTH AFRICA Johannesburg |
| Silver | Radio Lions | A06 Cosmetics, Beauty & Toiletries | JACK & THE BEANSTALK | NAMPAK | CUDDLERS NAPPIES | GREY SOUTH AFRICA Johannesburg |
| Silver | Radio Lions | A06 Cosmetics, Beauty & Toiletries | LITTLE RED RIDING HOOD | NAMPAK | CUDDLERS NAPPIES | GREY SOUTH AFRICA Johannesburg |
| Silver | Radio Lions | A18 Charities, Public Health & Safety, Public Awareness Messages | TOON DOG | UNICEF | CAMPAIGN AGAINST THE USE OF CHILD SOLDIERS | OGILVY SOUTH AFRICA Johannesburg |
| Silver | Radio Lions | A18 Charities, Public Health & Safety, Public Awareness Messages | TOON BUNNY | UNICEF | CAMPAIGN AGAINST THE USE OF CHILD SOLDIERS | OGILVY SOUTH AFRICA Johannesburg |
| Silver | Media Lions | A13 Charities, Public Health & Safety, Public Awareness Messages | I'M FINE TO DRIVE | ARRIVE ALIVE | ANTI-DRINK DRIVING MESSAGE | THE JUPITER DRAWING ROOM SOUTH AFRICA Johannesburg |
| Silver | Media Lions | B04 Best Use of Newspapers | AIDS STATS | CAPE ARGUS NEWSPAPER | WORLD AIDS DAY AWARENESS | KING JAMES Cape Town |
| Bronze | Media Lions | B02 Best Use of Cinema | FANS | AUDI SA | AUDI S5 | OGILVY SOUTH AFRICA Johannesburg |
2008 saw the highest entry levels to date, with Media submissions totalling 2000, Outdoor reaching 5842 and Radio seeing a total of 1259 entries. Five Gold, 17 Silver and 32 Bronze Lions were awarded in the Media category. The Outdoor Jury awarded 9 Golds, 22 Silvers and 32 Bronze, while trophies in the Radio category reached five Golds, 15 Silvers and 27 Bronze.
The Media Jury shortlisted 242 entries and awarded 55 winners, whilst the Outdoor Jury awarded 64 winners of its 601 shortlisted entries and Radio saw a total of 185 shortlisted entries with 48 winners selected.
The Media Jury was chaired by Dominic Proctor, CEO Worldwide, Mindshare, London UK; Outdoor was led by Prasoon Joshi, executive chairman McCann Worldgroup India, regional executive creative director Asia Pacific McCann Erickson, Mumbai India; Mark Gross, SVP, group creative director, DDB Chicago, USA was the Jury president for Radio.
The winning work from these categories, along with the Promo and Direct winners, is now available to view online along with their credits, at:
For more, go to www.canneslions.com and www.canneslions.com/winners.
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