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AdFocus Awards announces Financial Mail Creative Challenge finalists

The AdFocus Awards have announced the top four finalists of the Financial Mail Creative Challenge.

The Financial Mail Creative Challenge print-advertising contest provides art directors and copy-writers an opportunity to deliver high impact, tactical print ads for their clients in order to gain free placement in the weekly Financial Mail magazine. Weekly winning ads published in the Financial Mail during September and October 2018, were shortlisted to four finalists by Financial Mail editor, Rob Rose.

The shortlisted finalists are:

Hills: Fat cats costing you money?
Agency: Kilmer & Cruise – with creative team of Danny de Nobrega, Francois Wessels, and Lohann Beets.
Client: Hill's Pet Nutrition

Kameraz: with an execution that included Financial Mail’s Property images encroaching on the advert…
Agency: Abnormal – with creative team of Michael Neser, Wynand Botha, and Hannes Koegelenberg.
Client: Kameraz

Kulula: The only green that gets you high in public
Agency: McCann Johannesburg – with creative team of Kgosi Mogorosi, Steve Myhill, and Jonathan Stonier.
Client: Kulula.com

Takealot: Some of my best friends are white…
Agency: M&C Saatchi Abel – with creative team of Ntobeko Ximba, Lizelle Durandt, Meaghan Essel, and Tennessee Barber.
Client: Takealot.com


Celebrating the power of print


“The Creative Challenge reinforces our commitment to creative excellence, and creates a unique opportunity for agencies to produce added value for their clients by getting them published in the Financial Mail. It’s been another exciting campaign to celebrate the power of print,” says Reardon Sanderson, GM: group sales and marketing at Tiso Blackstar.

The AdFocus panel will decide the overall Financial Mail AdFocus Creative Challenge winner for 2018, which will be announced at the annual AdFocus Awards on 27 November 2018.
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