This year sees the first time a Loerie will be awarded for the most creative student from a previously disadvantaged background. The award is co-sponsored by Lithotech who have come on board as an official Loerie Awards 2005 partner.
Through sponsoring the new Integrated Campaign Category, Lithotech will honour three types of media in the categories Advertising, Design, Direct, Interactive and Corporate Video and Events.
Lithotech Group Marketing Manager Dave Macfarlane says: "We are proud to be playing our part in recognising SA's top creative, advertising and communication talent. Through our comprehensive range of print and electronic solutions, we have forged close ties with the marketing and media industries. This opportunity affords us to reward innovation and also foster support for the industry. A synergy with the Loerie Awards is the perfect fit."
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