Cannes Lions 2018

#CannesLions2018: Experience Lions winners!

The 65th annual Cannes Lions Festival of Creativity continued on 20 June with the 2018 Cannes Brand Experience & Activation and Creative eCommerce winners announced during the Experience award ceremony.
The 2018 Cannes Lions Experience track Grand Prix winners.

Winners of the Cannes Lions Experience track were announced and the 2018 Cannes Lions award ceremony, held at the Palais on Wednesday, 20 June from 7pm. This encompasses the Brand Experience & Activation and Creative eCommerce Cannes Lions.

Exceptional experiential


The Brand Experience and Activation Lions celebrate creative, comprehensive brand building through the next level use of experience design, activation, immersive, retail and 360° customer engagement.

Rob Reilly, global creative chairman of McCann Worldgroup is the 2018 Cannes Lions Brand Experience and Activation Jury President.

This year, the 2018 Cannes Lions Brand Experience and Activation Grand Prix was awarded to Apple Inc's 'Today at Apple:



The Creative e-Commerce Lions celebrate creative, commercial ecommerce, payment solutions and innovation - demonstrating how the innovation and optimisation of the customer journey led to increased consumer engagement and commercial success.

Nick Law, CCO of Publicis Groupe and president of Publicis Communications is the 2018 Cannes Lions Creative e-Commerce Jury President.

This year, the 2018 Cannes Lions Creative e-Commerce Grand Prix was awarded to McCann London for Microsoft's XBox Design Lab Originals' 'The Fanchise Model':



View the full tables of winning work below:

2018 Cannes Lions Brand Experience & Activation winners


EntrantCountryClientProductTitleAward
APPLE, Cupertino / APPLE, CupertinoUSAAPPLE INC.APPLE RETAIL STORESTODAY AT APPLEGrand Prix
DDB CHICAGOUSAMARS WRIGLEY CONFECTIONERYSKITTLESEXCLUSIVE THE RAINBOWGold Lion
LOLA MULLENLOWE, MadridSPAINBURGER KINGBURGERSCARY CLOWN NIGHTGold Lion
CARREFOUR, Massy / MARCEL, ParisFRANCECARREFOURCARREFOURBLACK SUPERMARKETGold Lion
McCANN NEW YORKUSAMGM RESORTS INTERNATIONALMGM RESORTSUNIVERSAL LOVEGold Lion
R/GA PORTLANDUSAJORDAN BRANDNIKE AIR JORDAN III TINKER SNEAKERSA/R JORDANGold Lion
BBDO NEW YORKUSADOWNTOWN RECORDSTHE ACADEMICLIVE LOOPERGold Lion
INTEL CORPORATION, Santa ClaraUSAINTELINTEL DRONE LIGHT SHOWINTEL DRONE LIGHT SHOW AT THE OLYMPICSGold Lion
McCANN LONDONUNITED KINGDOMMICROSOFTXBOX DESIGN LABXBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL Gold Lion
DIESEL, Breganze / PUBLICIS ITALY, Milan / PUBLICIS, New YorkITALYDIESELDIESELDEISEL - GO WITH THE FAKEGold Lion
BETC, ParisFRANCELACOSTELACOSTESAVE OUR SPECIESGold Lion
HOST/HAVAS, SydneyAUSTRALIAPALAU LEGACY PROJECTPALAUPALAU PLEDGEGold Lion
GTB BRASIL, São PauloBRAZILFORD MOTOR COMPANYFORD TRUCKSSAFECAPSilver Lion
GREY BRAZIL, São PauloBRAZILVOLVOVOLVO XC60VOLVO LIVE REVIEWSSilver Lion
McCANN LONDONUNITED KINGDOMMICROSOFTXBOX / FIFA 18FOOTBALL DECODEDSilver Lion
BETC, ParisFRANCELACOSTELACOSTESAVE OUR SPECIESSilver Lion
OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, WarsawPOLANDGREENPEACE POLANDSAVING THE BIAŁOWIEŻA FORESTTO THE LAST TREE STANDINGSilver Lion
adam&eveDDB, LondonUNITED KINGDOMEA SPORTSFIFA 18FIFA 18 MORE THAN A GAMESilver Lion
FITZCO//McCANN, AtlantaUSACOCA-COLACOKESHARE A COKE 1,000 NAME CELEBRATIONSilver Lion
DDB CHICAGOUSAMARS WRIGLEY CONFECTIONERYSKITTLESEXCLUSIVE THE RAINBOWSilver Lion
GREY BRAZIL, São PauloBRAZILRECLAME AQUIVIGIE AQUICORRUPTION DETECTORSilver Lion
OGILVY BRASIL, São PauloBRAZILHERMES PARDINIDIAGNOSIS LABVR VACCINESilver Lion
MULLENLOWE SSP3, BogotáCOLOMBIAMINISTRY OF COMMUNICATIONS & TECHNOLOGYVIVE DIGITAL PROGRAMMY LINESilver Lion
CARREFOUR, Massy / MARCEL, ParisFRANCECARREFOURCARREFOURBLACK SUPERMARKETSilver Lion
DAVID, MiamiUSABURGER KINGWHOPPERWHOPPER NEUTRALITYSilver Lion
DIESEL, Breganze / PUBLICIS ITALY, Milan / PUBLICIS, New YorkITALYDIESELDIESELDEISEL - GO WITH THE FAKESilver Lion
McCANN PARIS, ClichyFRANCEAJEALCOHOLIC BEVERAGESBORDEAUX 2050Silver Lion
DDB GROUP NEW ZEALAND, AucklandNEW ZEALANDLIONSTEINLAGERFIGHT FOR TERRITORYSilver Lion
ALMAPBBDO, São PauloBRAZILGOL LINHAS AEREASGOL LINHAS AEREASTHE NEYMARLESS SPONSORSHIPSilver Lion
FRANCE TÉLÉVISIONS, Paris / PUBLICIS CONSEIL, ParisFRANCEFRANCE TÉLÉVISIONS - FRANCE 3LA FORÊT (TV SERIES)LA FORÊT - BET ON A MURDERERSilver Lion
McCANN LONDONUNITED KINGDOMMICROSOFTXBOX DESIGN LABXBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL Silver Lion
McCANN NEW YORKUSAMGM RESORTS INTERNATIONALMGM RESORTSUNIVERSAL LOVESilver Lion
COMEDY CENTRAL, New York / 23 STORIES X CONDE NAST, New YorkUSACOMEDY CENTRALTHE DAILY SHOW WITH TREVOR NOAHTHE DAILY SHOW PRESENTS: THE DONALD J. TRUMP PRESIDENTIAL TWITTER LIBRARYSilver Lion
FITZCO//McCANN, AtlantaUSACOCA-COLACOKESHARE A COKE 1,000 NAME CELEBRATIONBronze Lion
FCB CHICAGOUSAGLADGLAD FORCEFLEX PLUS ADVANCED PROTECTION KITCHEN TRASH BAGTHE TOUGHEST BAGBronze Lion
DIESEL, Breganze / PUBLICIS ITALY, Milan / PUBLICIS, New YorkITALYDIESELDIESELDEISEL - GO WITH THE FAKEBronze Lion
TBWA\RAAD, DubaiUNITED ARAB EMIRATESNISSAN MIDDLE EASTDESERT LINEUPCAMELPOWERBronze Lion
JUNG VON MATT, HamburgGERMANYEDEKA ZENTRALE AG & CO. KGRETAILTHE MOST GERMAN SUPERMARKETBronze Lion
McCANN LONDONUNITED KINGDOMMICROSOFTXBOX DESIGN LABXBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL Bronze Lion
COMEDY CENTRAL, New York / 23 STORIES X CONDE NAST, New YorkUSACOMEDY CENTRALTHE DAILY SHOW WITH TREVOR NOAHTHE DAILY SHOW PRESENTS: THE DONALD J. TRUMP PRESIDENTIAL TWITTER LIBRARYBronze Lion
SENDA ATHLETICS, Berkeley / GREY ARGENTINA, Buenos AiresUSASENDA ATHLETICSSENDA LIMITLESSLIMITLESSBronze Lion
McCANN BUCHARESTROMANIABEAU MONDE STYLEBEAU MONDE MAGAZINEBIHOR COUTUREBronze Lion
YSLANDIA, MadridSPAINSEIDORMANAGEMENT SOFTWARE AND IT SERVICES CONSULTINGEMOTIONAL PULSEBronze Lion
BBDO NEW YORKUSAGEGEUNSEEN STARSBronze Lion
OGILVY BRASIL, São PauloBRAZILFORBES BRASILCORPORATE IMAGERICKY BRASILBronze Lion
SERVICEPLAN FRANCE, ParisFRANCEANDROSAUTISM RECRUITMENT WEBSITEAUTISM CAN WORK Bronze Lion
BBDO BANGKOKTHAILANDSAMSUNGDEPRESSION AWARENESS CAMPAIGNPREDICT TO PREVENTBronze Lion
WUNDERMAN CATO JOHNSON, Buenos AiresARGENTINAFUNDACIÓN MUJERES EN IGUALDADTHE FIRST FEMALE LABOR MARKETPLACE THAT FIGHTS GENDER VIOLENCEFEMPLEABronze Lion
McCANN NEW YORKUSANATIONAL GEOGRAPHICNATGEOASTRONAUT REALITY HELMETBronze Lion
DDB GROUP NEW ZEALAND, AucklandNEW ZEALANDLIONSTEINLAGERFIGHT FOR TERRITORYBronze Lion
BUZZMAN, ParisFRANCEHUAWEIHUAWEISHOT REVERSE SHOTBronze Lion
EDELMAN, San Francisco / UNITED ENTERTAINMENT GROUP, New YorkUSAADOBEADOBEADOBE MAKE THE CUTBronze Lion
COLENSO BBDO, AucklandNEW ZEALANDMARSPEDIGREESELFIESTIXBronze Lion
FLORA TRISTAN, Lima / CIRCUS GREY PERU, LimaPERUFLORA TRISTANNGO AGAINST GENDER VIOLENCETHE HONEST PROPOSALBronze Lion
WE ARE UNLIMITED, ChicagoUSAMCDONALD'SMCDONALD'STHE FLIPBronze Lion
FAMOUSGREY BRUSSELSBELGIUMVOLVOVOLVO S90RECRUITING CARBronze Lion
CARREFOUR, Massy / MARCEL, ParisFRANCECARREFOURCARREFOURBLACK SUPERMARKETBronze Lion
DDB CHICAGOUSAMARS WRIGLEY CONFECTIONERYSKITTLESEXCLUSIVE THE RAINBOWBronze Lion
P4 OGILVY, Panama CityPANAMADAIRY QUEENBLIZZARDBLIZZARD STOREBronze Lion
FRANCE TÉLÉVISIONS, Paris / PUBLICIS CONSEIL, ParisFRANCEFRANCE TÉLÉVISIONS - FRANCE 3LA FORÊT (TV SERIES)LA FORÊT - BET ON A MURDERERBronze Lion
DAVID, Buenos AiresARGENTINACOCA-COLATROPHY TOURTHE CURSE OF TILCARA Bronze Lion
McCANN LONDONUNITED KINGDOMMICROSOFTXBOX / FIFA 18FOOTBALL DECODEDBronze Lion
adam&eveDDB, LondonUNITED KINGDOMEA SPORTSFIFA 18FIFA 18 MORE THAN A GAMEBronze Lion
GREY BRAZIL, São PauloBRAZILVOLVOVOLVO XC60VOLVO LIVE REVIEWSBronze Lion
GRABARZ & PARTNER, HamburgGERMANYBURGER KING DEUTSCHLAND GMBHBURGER KINGLOVING "IT"Bronze Lion
DDB SPAIN, MadridSPAINMADRID BOOKSELLERSDIGITAL BOOKFINDING FARIÑABronze Lion
GRAUBüNDEN FERIEN, Chur / JUNG VON MATT/LIMMAT, ZürichSWITZERLANDGRAUBÜNDEN FERIENHOLIDAY REGION BERGÜNFRIENDLY PHOTOGRAPHY BAN IN BERGÜNBronze Lion
J. WALTER THOMPSON PARISFRANCEFREEDOM VOICES NETWORKTHE FORBIDDEN STORIES PLATFORMFORBIDDEN STORIESBronze Lion
GREY BRAZIL, São PauloBRAZILRECLAME AQUIVIGIE AQUICORRUPTION DETECTORBronze Lion
PHD PUERTO RICO, Guaynabo / DDB, GuaynaboPUERTO RICOCLOROX PUERTO RICOCLOROXCLOROX DROPPER FROGBronze Lion
FCB INDIA , MumbaiINDIATIMES OF INDIATIMES OF INDIASINDOOR KHELA - NO CONDITIONS APPLYBronze Lion


Here’s a reminder of the 2018 Brand Experience & Activation Lions shortlists in full.

#CannesLions2018: Brand Experience & Activation Lions shortlist

The Cannes Lions Brand Experience & Activation Lions shortlist has been released...

19 Jun 2018


2018 Cannes Creative e-Commerce winners


EntrantCountryClientProductTitleAward
McCANN LONDONUNITED KINGDOMMICROSOFTXBOX DESIGN LABXBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL Grand Prix
GREY NEW YORKUSAVOLVO CAR USACARE BY VOLVO SUBSCRIPTION SERVICE / 2019 VOLVO XC40CARE BY VOLVO MOBILE APPGold Lion
R/GA PORTLANDUSAJORDAN BRANDNIKE AIR JORDAN III TINKER SNEAKERSA/R JORDANGold Lion
DAVID, Buenos AiresARGENTINANEWSANNOBLEXTHE ALL-IN PROMOGold Lion
McCANN INDIA, MumbaiINDIAPAYTME WALLETSWEET CHANGEGold Lion
CP+B, Los AngelesUSAPAYPALONLINE PAYMENT SERVICELOCAL SELECTSSilver Lion
McCANN INDIA, MumbaiINDIAPAYTME WALLETSWEET CHANGESilver Lion
GREY NEW YORKUSAVOLVO CAR USACARE BY VOLVO SUBSCRIPTION SERVICE / 2019 VOLVO XC40CARE BY VOLVO MOBILE APPSilver Lion
McCANN LONDONUNITED KINGDOMMICROSOFTXBOX DESIGN LABXBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL Silver Lion
R/GA PORTLANDUSAJORDAN BRANDNIKE AIR JORDAN III TINKER SNEAKERSA/R JORDANBronze Lion
GREY SPAIN, MadridSPAINFotawaFood Delivery ServiceTHE LUNCH GAP SEARCHERBronze Lion
TBWA\BELGIUM, BrusselsBELGIUMSOLIDARITÉ GRANDS FROIDSSOLIDARITÉ GRANDS FROIDSTHE HOMELESS WEBSHOPBronze Lion
JOHANNES LEONARDO, New YorkUSAADIDAS ORIGINALSADIDAS ORIGINALSALEXANDER WANG X ADIDAS ORIGINALS SEASON 2Bronze Lion
DAVID, Buenos AiresARGENTINANEWSANNOBLEXTHE ALL-IN PROMOBronze Lion
CHE PROXIMITY, MelbourneAUSTRALIALEGO AUSTRALIALEGOMAKING THE LISTBronze Lion
GREY NEW YORKUSAVOLVO CAR USACARE BY VOLVO SUBSCRIPTION SERVICE / 2019 VOLVO XC40CARE BY VOLVO MOBILE APPBronze Lion


Here’s a reminder of the 2018 Creative e-Commerce Lions shortlists in full.

#CannesLions2018: Creative e-Commerce Lions shortlist

The Cannes Lions Creative e-Commerce Lions shortlist has been released...

19 Jun 2018


The Festival of Creativity runs from 18 to 22 June 2018, with Cinemark the local representatives of Cannes Lions for SA. Visit www.canneslions.com/ and our Cannes Lions special section for more information.


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