In its December newsletter, the media agency ended off by saying, "Bear in mind that people's radio listening habits are very similar to TV viewership habits - people listen to programmes and presenters - they don't always listen to a radio station."
Two radio stations, which have announced two very significant changes to programmes and DJ line-ups, will once again put this thought to the test.
94.7 Highveld Stereo - Mark Pilgrim and Bailey Schneider will be leaving the afternoon drive time show (4pm - 7pm) at the end of March 2012. Their slot will be taken over by Anele (coming from 5FM). When Jeremy Mansfield left Highveld in 2010, many listeners left the morning drive slot to other stations, but since then, the audience has apparently settled and a different audience is now available in the morning drive time channel.
5FM - Grant and Anele's show between noon and 3pm will also come to an end at the end of March. Grant will be leaving broadcasting and Anele is moving on. At this stage 5FM has not announced who will be replacing the DJs.
The media agency will monitor the changes accordingly and keep readers abreast of changes in listenership and profiles accordingly.
