Two Grands Prix were awarded at this ceremony. The first Grand Prix award went to Prettybird Culver City for their 'Formation' work for client Beyoncé in the Excellence in Music Video category:
Jury President, Josh Rabinowitz, EVP/Director of Music, Grey Group, said, “The video is so compelling that it not only succeeds in demanding your attention, but also helped to establish Beyoncé as an artist who pushes the boundaries of creativity and challenges the archetypal pop star image.” It challenges social issues through popular culture.
The second Grand Prix award went to Jung von Matt Hamburg and production agency Tempomedia Hamburg for their Home for Christmas work, a branded short film with original composition for client Edeka Zantrale & Co KG in the Use of Original Composition for a Brand or Campaign category:
The musical work embraces impactful storytelling to create a powerful brand message.
View the full table of winning work below.
| Title | Client | Product | Entrant Company | Country | Prize |
| A01 (Use of an Artist as a Spokesperson/Ambassador in Partnership with a Brand ) | |||||
| SR TORONJO THE CELEBRITY PROJECT | POSTOBON | SR TORONJO | SANCHO BBDO Bogotá | COLOMBIA | Bronze Lion |
| A03 (Artist Associated Stunt or Activation in Partnership with a Brand) | |||||
| TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI | TARGET | RETAIL | DEUTSCH LA | USA | Bronze Lion |
| A05 (Use of an Artist as a Spokesperson/Ambassador in Partnership with a Cause) | |||||
| A VOICE FOR SONGBIRDS #SAVEOURSONGBIRDS | ROMANIAN ORNITHOLOGICAL SOCIETY AND NATURA 2000 | ROMANIAN ORNITHOLOGICAL SOCIETY AWARENESS CAMPAIGN | JAZZ COMMUNICATION Bucharest | ROMANIA | Gold Lion |
| A10 (Music Video - Brand and/or Product Integration) | |||||
| YOUR FUTURE IS NOT MINE | ADIDAS | ADIDAS ORIGINALS | SQUEAK E CLEAN PRODUCTIONS Los Angeles | USA | Bronze Lion |
| A12 (Best Music/Brand Partnership) | |||||
| YOUR FUTURE IS NOT MY FUTURE | ADIDAS | MUSIC TRACK | JOHANNES LEONARDO New York | USA | Gold Lion |
| SUPER BOWL BABIES CHOIR | NATIONAL FOOTBALL LEAGUE | SUPER BOWL 50 | GREY NEW YORK | USA | Gold Lion |
| EPICGRAM | B CLASSIC | APP | DDB BRUSSELS | BELGIUM | Bronze Lion |
| THE MUTE PERFORMANCE | BBVA | RADIO BBVA | FAHRENHEIT DDB Lima | PERU | Bronze Lion |
| B01 (Use of Social/Digital Platform) | |||||
| "WHAT DO YOU MEAN?" BY JUSTIN BIEBER SINGLE RELEASE CAMPAIGN | SB PROJECTS | "WHAT DO YOU MEAN?" BY JUSTIN BIEBER | SB PROJECTS Los Angeles | USA | Bronze Lion |
| B02 (Fan Engagement/Community Building) | |||||
| BEATS1RUN | BEATS BY DRE. | POWERBEATS 2 WIRELESS EARPHONES | R/GA HUSTLE London | UNITED KINGDOM | Silver Lion |
| #MCCARTNEYHIT | KISS FM | KISS FM | ALMAPBBDO São Paulo | BRAZIL | Bronze Lion |
| B03 (Use of User Generated Content) | |||||
| STRAIGHT OUTTA | BEATS BY DRE. | BEATS BY DRE. | R/GA HUSTLE Los Angeles | USA | Silver Lion |
| EPICGRAM | B CLASSIC | APP | DDB BRUSSELS | BELGIUM | Bronze Lion |
| C01 (Use of Licenced Music for a Brand or Campaign) | |||||
| JUST ANOTHER DAY | SICK KIDS | HEALTH | J. WALTER THOMPSON CANADA Toronto | CANADA | Silver Lion |
| UNDER ARMOUR PHELPS | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | USA | Silver Lion |
| C02 (Use of Original Composition for a Brand or Campaign) | |||||
| HOME FOR CHRISTMAS | EDEKA ZENTRALE & CO. KG | EDEKA | JUNG von MATT Hamburg | GERMANY | Grand Prix |
| C03 (Use of Remastered Music for a Brand or Campaign) | |||||
| FILM "NEVER WALK ALONE" | DANISHCHURCHAID | DCA MINE ACTION | GREY GROUP Singapore | SINGAPORE | Silver Lion |
| D02 (Use of Music Technology and/or Innovation ) | |||||
| MCTRAX | McDONALD'S | PLACEMET | TBWA\NEBOKO Amsterdam | THE NETHERLANDS | Bronze Lion |
| D04 (Use of Music App/Device) | |||||
| SAFE & SOUND MUSIC PLAYER | LMG INSURANCE PUBLIC COMPANY | ROAD SAFETY AWARENESS CAMPAIGN | BBDO BANGKOK | THAILAND | Gold Lion |
| THE CANON GIG APP | CANON | CANON CAMERAS | UNCLE GREY Copenhagen | DENMARK | Bronze Lion |
| E01 (Excellence in Music Video) | |||||
| VOODOO IN MY BLOOD | VIRGIN RECORDS | MASSIVE ATTACK FT. YOUNG FATHERS | RATTLING STICK London | UNITED KINGDOM | Silver Lion |
| FORMATION | BEYONCÉ | FORMATION | PRETTYBIRD Culver City | USA | Grand Prix |
| LUMINOUS FREEDOM - NEW BUILD | SUNDAY BEST RECORDINGS | NEW BUILD | NEXUS PRODUCTIONS London | UNITED KINGDOM | Silver Lion |
| OK GO — UPSIDE DOWN & INSIDE OUT | S7 AIRLINES | S7 AIRLINES | TUTKOVBUDKOV Volgograd | RUSSIA | Silver Lion |
| DAVID BOWIE "BLACKSTAR" | COLUMBIA RECORDS | BLACKSTAR | GISLA & RENCK London | UNITED KINGDOM | Silver Lion |
| HELLO | XL RECORDINGS | MUSIC | BELIEVE MEDIA Los Angeles | USA | Bronze Lion |
| RUNNIN' | VIRGIN MUSIC | NAUGHTY BOY FEATURING BEYONCE | FOREVER PICTURES London | UNITED KINGDOM | Bronze Lion |
| CHEMICAL BROTHERS 'WIDE OPEN' | VIRGIN RECORDS | CHEMICAL BROTHERS | THE MILL London | UNITED KINGDOM | Bronze Lion |
| E02 (Excellence in Interactive Music Video) | |||||
| DON'T LOOK AWAY | USHER | INTERACTIVE MUSIC VIDEO | AKQA São Paulo | BRAZIL | Gold Lion |
| E05 (Excellence in Music Content Production and Distribution Strategy) | |||||
| ALAN WALKER - "FADED" | ALAN WALKER | "FADED" | SONY MUSIC SWEDEN Stockholm | SWEDEN | Silver Lion |
| F01 (Music Live Experience ) | |||||
| PLAY THE BRIDGE | 2DEGREES | 2DEGREES MOBILE | SPECIAL GROUP Auckland | NEW ZEALAND | Bronze Lion |
| F02 (Music Festival/Live Event Activation) | |||||
| THE BARMER GEK "MOSHPITAL" | BARMER GEK | HEALTH INSURANCE | PUBLICIS PIXELPARK Hamburg | GERMANY | Bronze Lion |
Click here for a reminder of the Cannes Lions 2016 Entertainment Lions for Music shortlist in full.
