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[Biz Takeouts Lineup] 172: Y&R South Africa & Safely Home "The First Kiss" campaign
‘The First Kiss’ forms part of the Safely Home Calendar, a year-round sustainable road safety communication strategy that commenced in August 2014. It was launched as part of March and April’s #BeTheChange theme. The ad was produced for television and cinema and is supported by billboards and radio.
We chat to Hector Eliott, strategic co-ordinator for Safely Home in the Western Cape Department of Transport and Graham Lang, chief creative officer of Y&R South Africa and Africa to find out more about the campaign, the creative process and the results.
Have a look at the commercial here.
Tune into Biz Takeouts every Thursday from 9am-10am live from the 2oceansVibe Radio studio in Cape Town as we discuss the topics that matter in Marketing & Media.
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A podcast of the show will be available in the Biz Takeouts special section on Biz later during the week.
Bizcommunity.com's Biz Takeouts Marketing & Media radio show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.
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Email: moc.ytinummoczib@stuoekatzib