Taking advantage of ComutaNet's reach of millions of commuters daily, Huletts Sugar has embarked upon a national audio advertising campaign on Star Taxi Music to heighten the awareness of its product and drive sales.

For the fourth consecutive year, Huletts is branding 120 of ComutaNet's full wrap taxis on routes across the country. The new creative execution is bold and unambiguous, showing pack shots of white and brown sugar.

To add value to the campaign, for the next three months a life-size Huletts branded taxi is displayed for all Rivonia N3 traffic to view on the taxi pole in front of the ComutaNet head office in Johannesburg.

[5 May 2004 13:42]

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