The ABSA campaign using approximately 6000 TillTops within Dischem, Checkers, Checkers Hyper and Shoprite to create awareness has gone live. ABSA selected the TillTop medium so that their target market could be segmented and reached based on both store type and geographic location.

The campaign will run for 6 months in approximately 300 stores nationwide.

[20 Feb 2006 14:27]

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