Tourism Trends

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Tourism trends

Marketing & Media trends

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Consumerisation of travel: Millennials changing the face of business travel

Millennials will soon become the largest group of travel customers, driving the evolution of the industry with a demand for cutting-edge digital solutions and a thirst for more 'bleisure'...

3 Apr 2018

What the youth travel market is really about

Millennial and GenZ travellers are not only lucrative for destinations, but they're also the market that is ready, and willing, to fully embrace sustainable travel...

12 Mar 2018

#BizTrends2018: 2018 travel forecast - seven trends to anticipate

In 2018, there will be an increased swathe of people fully engaged in the sharing economy, communicating to the world the wonderfully enriching experiences that they have discovered...

By Gavin Tollman 9 Jan 2018

Developing smart cities, identifying unique experiences key to growing tourism in Africa

To ensure sustained tourism and overall economic growth, African cities need to find ways to develop into smart cities capable of attracting visitors, offering unique experiences and overcoming...

3 Nov 2017

NEXTT: Delivering on the future of air travel

On-ground concepts will increasingly be required to optimise the use of emerging technologies, processes and design developments. The New Experience in Travel and Technologies initiative aims to help deliver this future...

27 Oct 2017

Air passengers want more digital technology, more control over travel processes

IATA's 2017 Global Passenger Survey showed that passengers expect technology to give them more control over their travel experience. Digital travel processes are the expectation and passengers want more...

26 Oct 2017

The world will have to prepare for 7.8 billion air passengers by 2036

IATA expects 7.8 billion passengers to travel in 2036, a near doubling of the four billion air travellers expected to fly this year, according to the latest 20-Year Air Passenger Forecast...

25 Oct 2017