Retail Trends



Marketing & Media trends

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The story of the African consumer

Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country.

By Laine Barnard 3 Jun 2014

Famous Brands "establishes platform for growth" in MENA

Famous Brands on Wednesday, 9 April 2014, said it had established a strong platform for growth in the Middle East and North Africa regions with the signing of a master license agreement for Saudi Arabia‚ Lebanon‚ Morocco‚ Iran and Egypt.

By Zeenat Moorad 11 Apr 2014

Luxury goods firms taking the battle to Africa

Investment interest has grown in Africa's frontier markets this year and the region is set to become a key battleground for the luxury goods industry.

By Zeenat Moorad 27 Dec 2013

Luxury brands turn attention to Africa

Africa's growing middle class has expensive tastes and research by Bain & Company suggests that luxury goods sales will increase by 11% this year - demonstrating the continent's potential for upmarket goods.

By Zeenat Moorad 5 Nov 2013

Retail consumer markets offer promise

As the world's second-fastest growing region, Africa's booming economies have caught the eye of multinationals in search of higher yields. The region is topped only by emerging Asia.

By Zeenat Moorad 9 Jul 2013

Vodacom Business wants to grow fast

Within five years‚ Vodacom Business could account for 25% of Vodacom South Africa's service revenue according to new plans revealed by Vuyani Jarana‚ chief executive of the company

5 Jul 2013

Macy's taps into the Millennial generation

In spring 2012, Macy's department stores and online retailer Macys.com announced its mission to restructure internally and market toward the Millennial generation. According to the retailer, its goal is to attract and retain Millennial customers who are "now America's largest and most diverse age demographic with spending estimated at $65 billion each year," on merchandise similar to what Macy's sells.

15 Nov 2012

Environmentally friendly purchases heat up in emerging markets

NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption.

21 Aug 2012

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.

9 Nov 2011

Africa is world's second most connected region by mobile subscriptions

LONDON, UK: Africa has become the second most connected region in the world in terms of mobile subscription count, up from fourth place at the end of 2010, according to new research by Informa Telecoms & Media, and the number of mobile subscriptions in Africa is expected to reach one billion in 2016.

4 Nov 2011

Retail giants pioneer shopping mall culture in Africa

New retail precincts across Africa are not only changing consumers' buying behaviour but also changing their social behaviour. Malls provide a venue for consumers to congregate and they're doing this in preference to other social activities.

8 Jul 2011

Intelsat wins new contracts

LUXEMBOURG: Intelsat SA, one of the world's leading providers of fixed satellite services, recently announced a series of new contracts with media customers using the company's leading video neighbourhoods.

14 Apr 2011

Kraft Foods 'double in five' plan looks to Africa

Kraft Foods SA on Monday, 28 March 2011, said it had invested R160 million in a pilot skills programme in its sub-Saharan African operations as it positioned itself to double its revenue in five years in an increasingly competitive fast-moving consumer goods (FMCG) market.

By Zeenat Moorad 29 Mar 2011

Unemployment, inflation worries hit consumer confidence

NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers.

27 Jan 2011

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