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Science of brain signals opens new era for advertising

PARIS, FRANCE: Companies in the near future will reportedly be able to test public reaction to advertisements, music and films before they are released by monitoring the brain signals of a select...

4 Aug 2014

If you're content, we're content

"Content" is currently on everybody's lips, with everyone from the existing media to brand owners and individuals being encouraged to become content providers. Bizcommunity has been ahead of the content curve for over a decade.

Issued by Bizcommunity.com 18 Mar 2013

International

Health brands use Instagram to become part of new cultural conversations

The rise of visual social sharing via platforms such as Instagram has provided brands with a new way to examine their complex relationships with people. Here's why social watching is so important and a handful of health and wellness brands using Instagram to become part of the new cultural conversations...

By Marilyn Dutlow Munga 1 day ago

Creatives: enter Cannes Lions 2017 Young Lions Health Award this week

Entries to the Cannes Lions 2017 Young Lions Health Award, in association with Unicef and ‘la Caixa' Foundation, close on 24 April 2017.

20 Apr 2017

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