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USSD, a knockout for mobile in Africa =O - Mobitainment
USSD, a knockout for mobile in Africa =O

USSD, a South African-born marketing technology, has proved to be a "knockout" for marketers in Africa, especially for Boxer Superstores, SA's well-known grocery store servicing low to mid income shoppers, which created the Boxer Super Shopper Show...

Issued by Mobitainment 20 Nov 2014 11:03

[Mobile360] Beware mobile carriers, the media's watching you...
[Mobile360] Beware mobile carriers, the media's watching you...

Headlines about mobile malware dominate the media. If you were to believe all of them, you'd never turn on your phone. But whose responsibility it is really to educate digital and mobile citizens of fraud risks?

By Leigh Andrews 13 Nov 2014 08:00

[Mobile360] Geeks versus princess engineers
[Mobile360] Geeks versus princess engineers

"It was always this awkward looking guy who was tech savvy, solved a big problem and got the girl in the end ... I consider myself a geek. A geek can look like this too. A geek can wear pink dresses and can wear sparkles and be just as geeky as anybody else." - Margaret Burgraff...

By Jessica Taylor 12 Nov 2014 08:38

[MRMW] The how, why and what of best using mobile for marketing in Africa
[MRMW] The how, why and what of best using mobile for marketing in Africa

You can't ignore mobile as a fantastic way to reach consumers, but don't stress about the latest smartphone technology. Candice Goodman says Interactive Voice Response and Please Call Me's are 'good enough'...

By Leigh Andrews 11 Nov 2014 08:00

MTN, Skrill join forces to launch 'Pay by Skrill' service
MTN, Skrill join forces to launch 'Pay by Skrill' service

MTN Mobile Money users in Ivory Coast and Rwanda will be first to enjoy benefits of the new partnership between MTN and Skrill when the 'Pay by Skrill' service launches this month...

10 Sep 2014 09:32

Johan Walters
Augment your marketing mix

We all know that traditional marketing has evolved significantly. Having worked in the digital marketing industry for over a decade, I've seen new media continue to develop considerably and introduce AR marketing...

By Johan Walters, Issued by Digital Narrative 3 Sep 2014 10:11

Discussing the future of Africa at the GIL Conference 2014
Discussing the future of Africa at the GIL Conference 2014

Last week saw the convergence of leaders in various industries at the Table Bay Hotel in Cape Town for the Growth, Innovation and Leadership Conference hosted by Frost & Sullivan.

By Cari Van Wyk 21 Aug 2014 10:06

Which handsets will dominate the African market?
Which handsets will dominate the African market?

The speed with which consumers change their handset loyalties is dizzying. In this article I look at the kind of devices that might dominate African markets over the next three...

By Russell Southwood 4 Aug 2014 11:17

It's Africa's Time celebrates inclusive partnerships across Africa
It's Africa's Time celebrates inclusive partnerships across Africa

Although it is estimated that irrigation alone could increase output by up to 50%, one of the biggest challenges facing the Kenyan agriculture industry is outdated technology...

31 Jul 2014 10:45

Vijay Sai Pratap
The evolving business model for m-governance

A look at the evolving business model for (mobile governance) m-governance projects and the use of mobile technology as a catalyst for inclusive development.

By Vijay Sai Pratap 27 Mar 2014 14:00

Glenn Gillis
Using animation to make sense of big data

There are a number of specialists who all contribute to analysing and interpreting big data. We'd like to add a less obvious specialisation into the mix, namely animation and gaming.

By Glenn Gillis 7 Mar 2014 06:54

[2014 trends] Waka waka (this time for Africa)
[2014 trends] Waka waka (this time for Africa)

It wasn't too long ago that Shakira was singing to thousands at the FNB Stadium for the 2010 Soccer World Cup: "Waka waka (this time for Africa). Your time to shine. Don't wait in line. Y vamos por todo."

By Gisèle Wertheim Aymés 15 Jan 2014 07:09

New research shows mobile purchases fall in volume, gain in value
New research shows mobile purchases fall in volume, gain in value

MEF has completed its third annual mobile consumer survey of 10,000 respondents, across 13 countries including various African countries, to gather insights in to mobile consumer behaviour.

6 Dec 2013 11:36

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