Consumer research South Africa

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Customer Relations/Escalations Officer Cape Town
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Business

Growth in soft drinks expected for sub-Saharan Africa

Despite the challenges presented by changing consumer habits, sugar taxation and increasing public pressure for healthier beverage options on the shelf, the soft drinks industry remains extremely optimistic...

Drop in SA consumer confidence squeezes spending

South Africans are under financial pressure, as indicated by the latest consumer confidence data...

The role of memory and media in converting consumers for brand growth

At Spark Media's annual event, a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...

By Leigh Andrews 1 day ago

Drop in SA consumer confidence squeezes spending

South Africans are under financial pressure, as indicated by the latest consumer confidence data...

1 day ago

Buttermilk and maas continues to increase in volume and value

South Africa's buttermilk and maas category has continued to increase year-on-year in both volume and value terms during 2017, states a recently released BMi Research report...

2 days ago

The evolution of rooibos tea, and why we love it

Rooibos tea has become an integral part of South Africans' way of life and is considered by many as our national beverage...

14 Sep 2018

Why and how retailers turn everyday items into 'must-have' collectables

Coles' recent "Little Shop collectables" promotion has proved a hit with consumers, with entire sets of the toy products selling online for exorbitant prices...

By Louise Grimmer and Martin Grimmer 14 Sep 2018

#Sextech: Chatbots, sex robots and impact on society (Part 2)

Heavy Chef invited Heidi Patmore, to talk about an incendiary topic: sextech, and how it is irrevocably impacting our lives...

By Juanita Pienaar 12 Sep 2018

Retail sales decline in June, but clothing and pharmaceuticals perform positively

The clothing, pharmaceutical, medical goods, cosmetics and toiletry sectors outperformed the South African retail market for July 2018, showing year-on-year growth of 3.9% and 4.6% respectively...

12 Sep 2018

Nielsen launches virtual shopper research in SA

South Africa has become the first country on the African continent to launch Nielsen's new SmartStore virtual shopper technology...

Issued by Nielsen 12 Sep 2018

SA's growing appetite for convenience an opportunity for retailers, manufacturers

South African consumers are facing an increasingly stressful, time-starved lifestyle which has created a burgeoning demand for convenient solutions that can help simplify their lives...

12 Sep 2018