The role of memory and media in converting consumers for brand growth

At Spark Media's annual event, a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...

By Leigh Andrews 1 day ago

Drop in SA consumer confidence squeezes spending

South Africans are under financial pressure, as indicated by the latest consumer confidence data...

1 day ago

Buttermilk and maas continues to increase in volume and value

South Africa's buttermilk and maas category has continued to increase year-on-year in both volume and value terms during 2017, states a recently released BMi Research report...

2 days ago

The evolution of rooibos tea, and why we love it

Rooibos tea has become an integral part of South Africans' way of life and is considered by many as our national beverage...

14 Sep 2018

Why and how retailers turn everyday items into 'must-have' collectables

Coles' recent "Little Shop collectables" promotion has proved a hit with consumers, with entire sets of the toy products selling online for exorbitant prices...

By Louise Grimmer and Martin Grimmer 14 Sep 2018

#Sextech: Chatbots, sex robots and impact on society (Part 2)

Heavy Chef invited Heidi Patmore, to talk about an incendiary topic: sextech, and how it is irrevocably impacting our lives...

By Juanita Pienaar 12 Sep 2018

Retail sales decline in June, but clothing and pharmaceuticals perform positively

The clothing, pharmaceutical, medical goods, cosmetics and toiletry sectors outperformed the South African retail market for July 2018, showing year-on-year growth of 3.9% and 4.6% respectively...

12 Sep 2018

Nielsen launches virtual shopper research in SA

South Africa has become the first country on the African continent to launch Nielsen's new SmartStore virtual shopper technology...

Issued by Nielsen 12 Sep 2018

SA's growing appetite for convenience an opportunity for retailers, manufacturers

South African consumers are facing an increasingly stressful, time-starved lifestyle which has created a burgeoning demand for convenient solutions that can help simplify their lives...

12 Sep 2018

Smartphones and panel TVs lift South Africa's consumer tech market in Q2 2018

Revenues in South Africa's technical consumer goods market climbed 8% year-on-year in the second quarter of 2018...

Issued by GfK South Africa 11 Sep 2018

Online spend in SA will hit R45bn in 2018, and consumers are shopping the globe

South Africans are forecasted to spend over R45 billion online this year, with over 60% making a purchase from an overseas retailer...

11 Sep 2018

SA's second-hand trading industry a trillion rand economy - Gumtree

South Africa's second-hand trading industry has a potential value of R1.4 trillion, according to a survey conducted by Gumtree...

5 Sep 2018

Flavoured milk volumes decline in 2017

A report recently released by BMi Research confirmed that the flavoured milk category declined in volume in 2017...

Issued by BMi Research 4 Sep 2018

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