ActivRetail-fmcg.co.za provides information on retail sector companies, their brands, products and services, plus an extensive range of information on related subjects including research, certification, regulations, and much more.
Segment driven target marketing facilitated by online advertising A recent Compete survey on segment-driven marketing found that marketers are focusing their segmentation efforts in online and search engine marketing activities, and while only 39% of US marketers surveyed believe segment-driven marketing is very important in their organisation today, 84% indicate that it will be more important three years from now. 4 Jul 2008 10:10
SUVs and their future in the US Survey finds 9 in 10 Americans say the US is too dependent on foreign oil and many predict SUVs will travel by the wayside, according to American Pulse. 2 Jul 2008 08:14
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US consumers also taking pain A recent report released in the United States reveals that half of that country's low-income consumers are having trouble buying groceries. 30 Jun 2008 07:57
This brewer wants to really know you SAB anticipates customer requirements through behavioural scorecards designed to help the brewer really understand its customers. 27 Jun 2008 12:29
The hyper-personalised business model trend [Jamie Hanton] In March 2008, online product sourcing directory SaleHoo conducted an e-commerce behavioral survey of its members. SaleHoo's members are dedicated online sellers and retailers, and they are knowledgeable and savvy e-commerce users. The survey was comprised of eight questions - four demographic questions and four individual response questions - and it was a follow-up to a similar survey conducted three years earlier. 27 Jun 2008 11:26
Net generation driving growth in the global entertainment & media industry The recently released PricewaterhouseCoopers' Global Entertainment and Media Outlook: 2008-2012, underscores the importance of continuing to extract revenues from traditional business segments while emerging technologies continue to solidify their consumer position. The report shows global compound annual growth rate (CAGR) at 6.6% for the sector, anticipating it reaching $2.2 trillion in 2012. 26 Jun 2008 09:52
Advertise to workers at work to influence purchases A new study, conducted by consumer intelligence firm BIGresearch, into the media and shopping behaviour of consumers at work, finds that Americans are spending 60% of their waking hours at work, more than ever before. Hence... 25 Jun 2008 08:34
The best time to send an email [Aaron Smith] The email messages you send out will be much better received if they arrive at a time when the recipient is more likely to be in the right frame of mind to read them. If they arrive at any other time - particularly if they arrive along with a raft of other messages - there is a good chance they will end up being deleted ... unwanted and unread. 23 Jun 2008 11:34
Parents, not peers, lead young people to newspapers A study of the habits of young people in three countries found that television continues to be their most important source of news and information for the young, despite the rise of the internet. 23 Jun 2008 06:05
Why do we search? [Gord Hotchkiss] How do we interact with search pages and the impact on brand relationships? Let's look at why we search in the first place. 20 Jun 2008 09:33
CRM for the video game industry: tough crowd The audience for video games is zealous but fickle, and because of that, game studios have a unique challenge in attracting and retaining customers. While the tools they use are similar to those of other industries, studios have learned to be creative in the marketing tactics that support the effort. 20 Jun 2008 07:47
Video on PCs captures share of TV screen time Recent findings released by Ipsos MediaCT from motion shows that the percentage of video consumed on a TV among video downloaders and streamers in the United States declined from 75% in February 2007 to 70% in February 2008. A significant drop in overall ‘share of screen time' was seen with the growing contingent of digital video users, says the report. 18 Jun 2008 16:51
Teens learn from advertising on social sites Research in the United States indicates that while American teens spend a lot of time online, their whole life does not revolve around the Internet... it seems they prefer the real experience to the online one. 18 Jun 2008 09:47
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