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Six steps to enhance your customer loyalty programmes

There's no denying the value offered by customer loyalty programmes, but what does it take to get it right? Lauren Barbour, lead consultant for customer strategy at Principa, explains...

By Leigh Andrews 26 Feb 2015 08:00

Food and beverages industry income up 7.4% y/y in December

Total income generated by the food and beverages industry in SA increased in nominal terms (current prices) by 7.4% year on year (y/y) in December‚ data from Statistics SA showed on Monday...

24 Feb 2015 15:24

Motor trade sales increased by 6.5% y/y in December

Motor trade sales (measured in nominal terms and current prices) increased by 6.5% year on year (y/y) in December 2014‚ Statistics SA reported on Thursday, 19 February 2015...

19 Feb 2015 15:59

CPI eases to 4.4% in January

The Consumer Price Index (CPI) has eased to 4.4% in January 2015 from 5.3% in December 2014...

18 Feb 2015 16:51

'Random Reality' reveals consumers' physical path to purchase still includes print

The latest qualitative advertising research study from TNS, released by NAB, indicates that local print inserts still win in a growing digital world (video)...

17 Feb 2015 11:59

Engaging with connected consumers - Part 3

Marketers have to think about innovative ways to use social and the internet and how to engage in conversations that push your brand and earn triggers...

By Danette Breitenbach 13 Feb 2015 05:48

Passport: Nutrition tracks world's packaged food and soft drinks consumption

Euromonitor has launched Passport: Nutrition that examines the total amount of nutrients purchased per person per day through packaged food and soft drinks products...

11 Feb 2015 14:46

[eCommerce Africa] Engaging with digitally literate shoppers

If a 'digitally literate shopper' sounds like a trend of the future, read this quickly as your business may already be behind the times...

By Leigh Andrews 9 Feb 2015 08:00

Mobile users prefer privacy to apps

Lack of trust is growing in the mobile world, as the latest information from MEF's Global Consumer Trust Report 2015 indicates and it is the largest single obstacle to growth in the mobile economy...

5 Feb 2015 11:01

The Gunn Report 2014 unveiled

LONDON, UK: The Gunn Report, the global index for creative excellence in advertising, has released its 2014 Report, encapsulating the overall performance of the world of advertising in the year January to December 2014...

5 Feb 2015 07:08

Wine industry contributes R36.1 billion to GDP

The latest report on the macro-economic impact of the country's wine industry on the South African economy indicates that South Africa's wine industry continues to increase its contribution to the country's GDP...

4 Feb 2015 11:55

Just four bits of credit card data can identify most anyone

MIAMI, USA: Just four bits of information gleaned from a shopper's credit card can be used to identify almost anyone, suggesting that even anonymous big data sets can breach individual privacy...

30 Jan 2015 16:40

Increase in male grooming treatments

For centuries, most men have perceived manicures, pedicures, body waxing and threading, facials and hair colour purely as women territory...

22 Jan 2015 16:01

What the consumer credit stats really say about consumer spending

Rather than let the true findings of TransUnion's Consumer Credit index (CCi) fly over your head, we delved into the details...

By Leigh Andrews 22 Jan 2015 12:59

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