We live in an information age of consumerism and globalisation. Product lifecycles are getting shorter. Customers are becoming ever more perceptive and fickle. Demand cycles are increasingly volatile. Goods need to go from research and development to the shelf in record time in order for companies to compete for a shrinking slice of a rapidly evolving market. Logistically, the goalposts are continually shifting.
By Abe Uys & Ken Light 4 Nov 2011 09:52