Meet me at the 'ZMOT'

[Patrick Carmody] YAY, ANOTHER ACRONYM! Heck, I know, but here goes: so ZMOT is a term coined by Google and it refers to the actions we take once we have been stimulated to act by marketing stimuli. 14 Feb 2012 12:19

Digital Fire

Using Twitter for business

Making your business visible, likable and accessible on Twitter is not only a good way to stimulate brand awareness, but also an invaluable way to really connect with the people engaging with your brand. 14 Feb 2012 10:58

One year to get it right, says MXit boss

[Duncan McLeod: @mcleodd] Stellenbosch-based social networking company MXit has a one-year window of opportunity to improve and expand its products and services if it's going to fend off an onslaught of rival services like instant-messaging application WhatsApp, says its new CEO, Alan Knott-Craig. 14 Feb 2012 10:18

7Dffrnt Knds of Smke

Five steps to achieving viral reach on mobile - Step #4: Use video

[Ryan Gandalf van Jaarsveld] Ryan Gandalf van Jaarsveld discusses the merits of video when attempting to achieve viral reach on the mobile platform. 13 Feb 2012 13:18

SONA seen more seriously this year

In tracking the online conversations following the president's 2012 State of the Nation Address (SONA), BrandsEye picked up 4542 online mentions of Gareth's Cliff's State of the Nation Undress game (#SOTNundress). 13 Feb 2012 09:21

Cell C goes to FoxP2, King James, Prima Plus, trigger/isobar

BREAKING NEWS: FoxP2, King James, Prima Plus and trigger/isobar have been appointed as the next team of agencies for South African mobile operator Cell C, it was announced Friday afternoon, 10 February 2012. The appointed agencies will begin work from the beginning of March. 10 Feb 2012 13:37

Mentoring the next generation - a challenge to the SA creative industry

[Brianna Graves] There is no doubt that South Africa's advertising industry is already present on the world stage. But are those leading the industry doing everything possible to prepare for the future and to ensure a continued and well-established presence on that world stage? Who will step up to the plate to represent SA on the same global stage that will connect the worldwide creative community on Portfolio Night 10 on 23 May 2012? 10 Feb 2012 12:26

HelloComputer

HelloComputer reinforces Corruption Watch

HelloComputer was recently called upon to construct and initiate a website for non-profit organisation, Corruption Watch. 10 Feb 2012 11:30

New tools to extract data, aggregate campaigns, manage SMS

Three companies have announced new tools for mobile marketing. MicroStrategy has a suite of tools that allow marketers to use their Facebook apps to mine and use customer data anyway they like. Mobius, from Eurocom, is a communication platform that aggregates all digital media within a campaign and NXT\ has launched its revamped NXT\SMS.com bulk SMS portal. 10 Feb 2012 06:53

New OB technology in time for parliamentary broadcast

Kaya FM has installed virtual equipment in its outside broadcast unit, reportedly making it a first for South African radio. Bob Mabena, host of 180withBob and veteran talk-show host John Perlman will use the complete system in the OB unit when they broadcast the opening of Parliament from Cape Town this week. 10 Feb 2012 06:18

SAARF Media Research Symposium offers intl media audience experts

SAARF will be hosting the 8th SAARF Media Research Symposium on Wednesday 22 February 2012, at The Fairway Hotel & Golf Resort, Randburg. Five international experts in the field of media audience and product/brand research will be sharing the latest thinking on the digital future and how audience measurement is evolving to face changing needs in this new media landscape. 9 Feb 2012 12:54

Lima Bean

Supa Strikas launches an interactive digicomic

Strika Entertainment, a Cape Town-based comic and animation production studio, has collaborated with web development and design company Lima Bean to launch the first Supa Strikas interactive digital comic. 9 Feb 2012 12:01

Striata SA

eBilling: Hot topics for 2012

Alison Treadaway, managing director at Striata, a global leader in paperless communication, identifies 8 eBilling innovations that should be on your strategic agenda this year. 9 Feb 2012 11:43