BizTrends 2018

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IAB SA announces Bookmarks 2018 jury president, chairs

The IAB SA today announced M&C Saatchi Abel chairman Jerry Mpufane as jury president as well as the jury chairs for the 10th annual Bookmark Awards taking place 1 March in Johannesburg...

7 hours ago

#BizTrends2018: Five Predictions for media

The demise of Twitter, consolidation in the media, the false economy of programmatic and other predictions...

By Lisa Macleod 8 Jan 2018

Three crucial PPC metrics that will ensure your business records great ROI in 2018

Keeping track of your campaigns is a crucial element of any PPC advertisement strategy. In the absence of clear KPIs, you will likely end up spending money on a variety of channels that have little or no effect on your overall goal...

Issued by Naija Writers’ Coach 7 hours ago

Indian Spice consolidates its growth

Twenty Seventeen bows out, capping the most successful year yet for Indian community website Indian Spice...

Issued by ACME Digital 8 hours ago

The who, what and why of the Ugandan Knuckles meme

The internet is an odd and confusing place, and the gaming world's latest meme is solid proof of this...

By Andy Walker 1 day ago

Promise reflects on 2017's successes

Speaking on behalf of Team Promise, James Moffatt says the successes the company achieved in 2017 are not only a reflection on the agency, but on the calibre of its clients...

Issued by Promise 1 day ago

Boo-Yah! founder Carmen Murray launches The Connected Marketer in SA

In the age of technology, the digital marketing and media industry continues to evolve at breakneck speed and consumers are becoming more and more technologically advanced...

Issued by Boo-Yah! 1 day ago

Data takes the crown as a top 2018 digital trend

As we embark on a new year, Pilira Mwambala, Ad Operations Director at Mark1 - a cutting-edge digital media execution business, shares the top digital trends for 2018 and beyond...

Issued by Mark1 12 Jan 2018

The dirty side of content marketing

The logic of context marketing is simple: To get more conversions you need more leads. To get more leads, you need more traffic, that is web clicks. And, to get clicks, you need content. Lots of it...

By Bronwyn Williams 12 Jan 2018

2017 digital media learnings

It has practically taken me last year to figure out exactly what is going on behind my digital media buys. For the marketers out there, now is the time to ask the questions from your media agency and to dig deep into the operations behind the scenes...

By Audrey Naidoo 12 Jan 2018

#BizTrends2018: Putting the 'I' in live.

Live has been the major evolution in digital over the past two years, but it is still under-utilised from a brand perspective in South Africa...

By Mike Sharman 11 Jan 2018

C.S.A. forms content partnership between The Wire and Independent Media

Talent and communications agency Celebrity Services Africa today announced a content partnership between its online entertainment portal The Wire and Independent Media...

11 Jan 2018

Tickets on sale for the IAB Digital Summit, Bookmark Awards

For the past decade, the Bookmark Awards have recognised top industry talent, predicted digital trends and awarded up-and-coming mavericks...

11 Jan 2018

Finding our new comfort zone in disruptive marketing

If you think that 'disruptive marketing' is just another jazzy phrase designed to sell new marketing products and is something that you, as a marketer and business owner, have no need to consider, think again...

Issued by IMC Conference 10 Jan 2018

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International

YouTube toughens rules regarding which videos get ads

SAN FRANCISCO - YouTube on Tuesday announced ramped-up rules regarding when it will run ads with videos as it scrambled to quell concerns by brands about being paired with troublesome content.

5 hours ago

Daily Mail returns to Virgin Trains after outcry

LONDON, UK: Virgin boss Richard Branson on Monday said he would resume offering the right-wing tabloid the Daily Mail on his trains after a decision not to stock them sparked accusations of censorship last week.

10 hours ago

ADC juries for four design categories announced

NEW YORK - The One Club for Creativity has announced the 40 creatives who will judge work on the four design categories of the ADC 97th Annual Awards.

1 day ago

Understanding the role of colour in branding

Colour is one of the primary elements involved in branding, but it doesn't get nearly the attention it deserves among small businesses and startups. While there are certainly other things to think about, choosing which colours you want to associate your brand with is a major decision that shouldn't be taken lightly.

By Boris Dzhingarov, Issued by Monetary Library 1 day ago

UK's Guardian daily goes tabloid to cut costs

LONDON - Britain's Guardian newspaper has adopted a new tabloid format and a re-designed masthead with simple black lettering from Monday as part of a drive to cut costs.

1 day ago

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