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Manufacturing Indaba 2018

Does your location-based mobile partner know the location of your ads?

The digital media industry's latest obsessions are brand safety and viewability - two closely linked topics born out of the controversial practice of programmatic advertising...

Issued by Vicinity Media 8 hours ago

Generation Z - Chasing butterflies (Part 2)

In some ways, Gen Z could be compared to a butterfly. Some are in a state of metamorphosis and some are already spreading their wings. On a more profound level, as they not only go through radical transformation but also radically transform the world that they affect... (Part 2)

By Marthinus Van Loggerenberg and Tuelo Lechuti 10 hours ago

Generation Z - Chasing butterflies (Part 1)

In some ways, Gen Z could be compared to a butterfly. Some are in a state of metamorphosis and some are already spreading their wings. On a more profound level, as they not only go through radical transformation but also radically transform the world that they affect...

By Marthinus Van Loggerenberg and Tuelo Lechuti 3 days ago

AI will transform practice of marketing

AI continues to be the buzzword du jour to describe a host of "intelligent" features aiming to augment the functions performed by marketers in their everyday jobs...

3 days ago

Wunderman SA welcomes Astrid Ascar to the family

Wunderman SA has appointed digital marketing specialist, media personality and business strategist, Astrid Ascar, as the global digital agency's chief strategic officer...

Issued by Wunderman 3 days ago

IAB SA campaigns for all South Africans to have free access to the internet

The IAB SA has kick-started a campaign for all South Africans to have free basic access to the internet...

3 days ago

Grahamstown National Arts Festival launches Creativate Digital

The National Arts Festival will be launching a new programme for the inaugural Creativate Digital Arts Festival, taking place between 28 June to 1 July 2018 in Grahamstown...

17 May 2018

No-wastage Wi-Fi the way to go

Wi-Fi advertising offers tremendous advantages for advertisers that place a premium on highly-segmented, location-specific platforms that eliminate ad spend wastage and which can be remotely updated in a flash...

By Tracey Cohen 16 May 2018

Be a brand - get social

Top brands worldwide have all had to come to terms with the fact that social media has turned the world of customer experience on its head...

Issued by MediaCom 16 May 2018

Which SA brands won Mother's Day this year?

This year a number of brands used Mother's Day as an opportunity to win over the hearts and cash of consumers looks to lavish their mums. But who stood out though?...

15 May 2018

#AfricaMonth: The time to become a disruptor is now

Are African businesses ready to become disruptors? Disruption is a trendy term - but disruption has been around since the big bang, and we've seen it operating through time at different scales...

By Brett St Clair 15 May 2018

Avatar Cape Town wins local integrated campaign for H&M

Avatar Cape Town has won the integrated 2018 campaign for H&M, marking the global retail giant's first locally produced campaign, including ATL, digital, social, BTL and PR...

15 May 2018

Waze and Uber join BPS's Location Bank

Business Positioning Systems' (BPS) Location Bank is a centralised database or 'point of truth' for location data that ensures a brand's locations are perfectly accurate across the digital landscape, all from one central platform...

Issued by Business Positioning Systems 15 May 2018

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