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BizTrends 2018

Programmatic Guaranteed - Where are we heading?

In an ecosystem where domain spoofing, ad-fraud, bots, brand-unsafe content and fake inventory are pain points for advertisers, Programmatic Direct and more specifically Programmatic Guaranteed takes centre stage to breathe new life into the ecosystem...

By Megan Du Toit, Issued by 365 Digital 2 days ago

The king is dead! #LongLiveTheKing

I found myself this week justifying the inclusion of television in a launch campaign. Someone check the moon, first Zuma resigns, and now this!

By Quinton Jones 2 days ago

Why analogue values are the future for digital strategies

Roxanne Marais unpacks why she thinks analogue values are the future for digital strategies...

By Roxanne Marais 14 Feb 2018

11 valuable lessons from 11 wonder women in digital

Carmen Murray, shines a light on some of the female trailblazers bucking the digital trend in South Africa...

By Carmen Murray 14 Feb 2018

Google takes on Snapchat with its own 'Stories' format

PARIS, France - Google launched its own "stories" format on Tuesday to compete with Snapchat and Instagram with image-driven news articles aimed at mobile phone and tablet users...

14 Feb 2018

A fresh start: Conversion and migration in style and sophistication

People are fast becoming digital citizens, and Kwenta Media is not far behind. The publishing house has moved its popular publication, known for its groundbreaking content, Essays Of Africa, to a world of augmented reality...

Issued by Kwenta Marketing 13 Feb 2018

How retailers and shopping centres can take advantage of the newly launched WhatsApp business app

Customers want the extra attention... and frankly, they deserve it...

Issued by Lemok Group 13 Feb 2018

#Bookmarks2018: Digital jury jabber with... Lorraine Landon

This year, we'll see the 10th ever IAB Bookmark Awards taking place after the fourth Digital Summit on 1 March in Johannesburg. With award judging having wrapped this weekend, I got some behind-the-scenes insights from Lorraine Landon. She's head of agencies at Google SA and chairing the Bookmarks' first-ever 'performers' jury panel...

By Leigh Andrews 13 Feb 2018

Why it's time to reevaluate your customer communication, starting with email

Email is by no means going the way of the fax machine just yet; most companies use it, and yet most don't use email very well...

By Wynand Smit 13 Feb 2018

Brent Spilkin and Vega introduce WTF, new course for freelancers

South Africans are three times more likely to freelance than their global counterparts, but the freelance movement is not a millennial movement, says Brent Spilkin, also known as 'Spillly', author of What the Freelance...

By Jessica Tennant 13 Feb 2018

Ocean Basket's interactive Nutriguide serves up facts about food choices

Thanks to Ocean Basket's interactive online nutritional guide, dubbed Nutriguide, diners can decide whether to ditch the chips or keep the chips at the touch of a thumb...

12 Feb 2018

Blending heritage with cutting edge: Techsys Digital wins KWV account

Techsys Digital has proven its ability to produce results for top brands in the alcohol category, with a client portfolio that includes powerhouses Heineken SA and Diageo...

Issued by Techsys Digital 12 Feb 2018

Property online: how digital media is changing the industry

The world isn't going digital - it's already there. Businesses without an online presence are fast fading into anonymity...

By Debbie Reabow 12 Feb 2018

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International

A South African's guide to moving to and making it in Malta: A Karnival of optimism

There has been plenty to celebrate in Malta this month. We learned the island's GDP growth is predicted to be the highest in Europe and secondly, it's Karnival time!

By Marcus 'The Maltese Falcon' Brewster 2 days ago

Young Ones Design Brief launched by The One Club, PartnersGlobal and United Nations

A new programme called the Young Ones Design Brief has been launched from a partnership between The One Club for Creativity, with global peace organisation PartnersGlobal and the United Nations' Together initiative.

2 days ago

Native VML's new journey: Conducting the orchestra

As Native VML moves into a new era, the changes in the agency are not only organic; it is about a new business model that adds value and brings the customer into the brand's ecosystem. It is a new form of integration.

By Danette Breitenbach 3 days ago

"Financial advertising is far from boring": Cullinan SA on their Midas Award wins

While the advertising industry is cluttered with award shows, the Midas Awards that recognise the world's best financial advertising are ones to watch as this form of brand messaging is aimed at gaining the rarest kind of consumer trust imaginable. Here's how SA's own Cullinan agency recently proved its weight in gold.

By Leigh Andrews 3 days ago

Applications for the 2018 Cannes Lions Festival See It Be It opens

See It Be It has opened for applications for the 2018 Cannes Lions Festival with Spotify announced as the official partner.

13 Feb 2018

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