SAARF Media Research Symposium offers intl media audience experts

SAARF will be hosting the 8th SAARF Media Research Symposium on Wednesday 22 February 2012, at The Fairway Hotel & Golf Resort, Randburg. Five international experts in the field of media audience and product/brand research will be sharing the latest thinking on the digital future and how audience measurement is evolving to face changing needs in this new media landscape. 9 Feb 2012 12:54

Lima Bean

Supa Strikas launches an interactive digicomic

Strika Entertainment, a Cape Town-based comic and animation production studio, has collaborated with web development and design company Lima Bean to launch the first Supa Strikas interactive digital comic. 9 Feb 2012 12:01

Striata SA

eBilling: Hot topics for 2012

Alison Treadaway, managing director at Striata, a global leader in paperless communication, identifies 8 eBilling innovations that should be on your strategic agenda this year. 9 Feb 2012 11:43

KREW Interactive

KREW Interactive relaunches Adcock Ingram's Pain Relief website

KREW Interactive has relaunched the Adcock Ingram Pain Relief website. This website represents the entire analgesics portfolio for the Adcock Ingram business and aims to help users manage their pain better by means of informative and interactive components. 8 Feb 2012 12:17

Acceleration eMarketing

How to integrate social media into your business

[Richard Mullins] Nearly any organisation can integrate social media into its business in a way that engages the audience and delivers measurable value. But to do so, you need to have a clear roadmap that will help you navigate the technical and business issues you will face as well as to make the most of the resources you have available. 8 Feb 2012 11:05

EXCLUSIVE: Hewlett combines assets to launch new agency player, Machine

[Herman Manson: @marklives] Adrian Hewlett, CEO and founder of the Habari Group, has combined his group's significant through-the-line, below-the-line, research, digital and social businesses to launch a major new independent advertising agency called Machine. 8 Feb 2012 09:19

pMailer

Use digital channels to reach the 2012 consumer

[Walter Penfold] Current sources of stress in business include the sustained financial crunch, the unstoppable and technology-driven globalisation of business and society and the growing importance of emerging economies. All these factors have conspired to create something of a "perfect storm", especially when it comes to consumer expectations and behaviour. 7 Feb 2012 11:49

Can Facebook ever make (real) money?

[Thomas Oosthuizen] Growth is hardly the challenge Facebook faces. The challenge for the monetarisation of Facebook is not how many people it reaches - it is a huge medium by any standards - but how it extracts revenue from its core business: connecting people in an objective, friendly, social, non-threatening and non-commercial environment. 7 Feb 2012 10:40

Public masterclass on digital design

The Cape Town office of Ogilvy will offer a public masterclass on UX (user experience) for web through its digital marketing education arm - the Ogilvy Digital Marketing Academy (ODMA) run by Rian van der Merwe, a globally recognised figure in the field of UX. 7 Feb 2012 10:33

ITWeb

ITWeb appoints Africa editor

ITWeb has appointed Gareth van Zyl to be editor of ITWebAfrica, its soon-to-be-launched ICT news and information website dedicated to English-speaking African markets. 6 Feb 2012 09:59

Afrikaans advertising slipping towards mediocrity?

[Andrea le Sueur] Gill Moodie's article "Banning English ads in Media24 digital, print speaks to Afrikaans ID", published on Bizcommunity on the eve of the Pendoring Awards last year, struck a chord with the project managers at Folio Translation Consultants, who invited me to open a window on their perspective, outlining some of the challenges that professional language practitioners experience in this regard. 3 Feb 2012 12:57

Striata SA

Striata to launch eConsent, an innovative paperless adoption process at FinovateEurope

Striata, a global leader in paperless communication, will be launching eConsent, an innovative paperless adoption process at FinovateEurope in London on 7 February. 3 Feb 2012 12:46

Imagining Web 3.0 discusses influence of Web 3.0 on media, society

Lee-Roy Chetty has published a new book, Imagining Web 3.0, which discusses the next phase of the internet and how the evolution to a third generation will influence media and society. 3 Feb 2012 11:37