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Manufacturing Indaba 2018

Social storytelling 101: Stop and sharpen your marketing axe

On Friday, 18 May 2018, Cape Town's marketing set descended on the Park Inn Radisson, for Meltwater's latest Biz Breakfast session with Treeshake's Dave Duarte on the art of social storytelling...

By Leigh Andrews 2 days ago

Cannes Lions launches "Change for Good" hackathon

Cannes Lions has announced it will host a two-day "Change for Good" Hackathon, to be held live on 19-20 June at the 65th Cannes Lions International Festival of Creativity...

2 days ago

Has the digital age impacted the fundamentals of brand building?

Derryn Jackson unpacks how the digital era has affected brand building...

By Derryn Jackson 2 days ago

Five reasons your PPC campaign isn't getting you leads

For any company, from small entrepreneur to blue chip corporate, Google AdWords provides the tools to unlock a wealth of new business. But, just as pay-per-click (PPC) may provide amazing opportunities and leads aplenty, if not set up correctly, it has the potential to blow ad budgets and quickly snowball marketing costs to devastating levels...

By nicolas baker 3 days ago

More than 500 content producers from Africa heading for DISCOP Johannesburg

More than 500 film, television, digital and video gaming content producers from all over Africa will converge at DISCOP Johannesburg...

3 days ago

Where will GDPR and PoPIA leave digital marketing?

GDPR and PoPIA are set to dramatically change the way South African organisations do business - especially how personal data is handled and stored...

By Elizabeth de Stadler 3 days ago

How to grow your business with these influencer marketing strategies

The fall of traditional outbound marketing strategies has seen the meteoric rise of influencer marketing This is due to its potential to grow your business manifold. It can help you to engage with your audience and improve your brand's visibility.

By Brian Mechem 22 May 2018

Does your location-based mobile partner know the location of your ads?

The digital media industry's latest obsessions are brand safety and viewability - two closely linked topics born out of the controversial practice of programmatic advertising...

Issued by Vicinity Media 21 May 2018

Generation Z - Chasing butterflies (Part 2)

In some ways, Gen Z could be compared to a butterfly. Some are in a state of metamorphosis and some are already spreading their wings. On a more profound level, as they not only go through radical transformation but also radically transform the world that they affect... (Part 2)

By Marthinus Van Loggerenberg and Tuelo Lechuti 21 May 2018

#AfricaMonth: Africa's time to shine

It's Africa Month, which is a great time to reflect on where we are as a connected society and what role we as African digital citizens have to play in the near future...

By Jared Molko 21 May 2018

Generation Z - Chasing butterflies (Part 1)

In some ways, Gen Z could be compared to a butterfly. Some are in a state of metamorphosis and some are already spreading their wings. On a more profound level, as they not only go through radical transformation but also radically transform the world that they affect...

By Marthinus Van Loggerenberg and Tuelo Lechuti 18 May 2018

AI will transform practice of marketing

AI continues to be the buzzword du jour to describe a host of "intelligent" features aiming to augment the functions performed by marketers in their everyday jobs...

18 May 2018

Wunderman SA welcomes Astrid Ascar to the family

Wunderman SA has appointed digital marketing specialist, media personality and business strategist, Astrid Ascar, as the global digital agency's chief strategic officer...

Issued by Wunderman 18 May 2018

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