BizTrends 2017

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Facebook, measuring 'viewing' and the quest for real attention

Facebook received a lot of attention over its Average Duration of Video Viewed debacle. They've since corrected their calculation but how closely does their new “Video Average Watch Time” metric really represent “viewing”?...

By Jason Bercovici, Issued by Exponential 15 hours ago

Litha Communications to manage Schneider Google AdWords campaign

Litha Communications has been appointed to manage the Schneider Electric South Africa's Google AdWords campaign for its Star product range in South Africa in 2017...

Issued by Litha Communications 17 hours ago

Tech, media and telco predictions for 2017: Deloitte Africa

Deloitte Africa predicts that over 300 million smartphones, or more than one fifth of units sold in 2017, will have machine learning capabilities within the device...

1 day ago

Effective Measure on the future of SA's digital advertising landscape

Greg Mason took on the reigns as regional lead for sub-Saharan Africa at Effective Measure on 3 January. With two weeks in the role under his belt, I checked in to find out his plans over the coming months as well as a few digital and programmatic trends to expect from 2017...

By Leigh Andrews 1 day ago

#BizTrends2017: Audiences have increased control on digital platforms interviewed Madré Roothman, digital strategist at Hellocomputer on digital trends for 2017...

By Madré Roothman 1 day ago

Sony entertainment chief leaving to focus on Snapchat

The head of Sony's entertainment business announced on Friday that he is stepping down to devote energy to Snapchat as the startup behind the smartphone messaging app prepares to go public...

1 day ago

Tips for amplifying muted autoplay video ads

Muted video is here to stay. Amplifying its value is now our challenge. Find out tips on how...

Issued by Exponential 13 Jan 2017

Digital consumers show less brand loyalty

Research across consumers in 12 countries finds those that prefer digital engagement channels to human customer service are more likely to switch brands...

12 Jan 2017

Eight key insights into VR and AR trends in 2017

According to Warc's Toolkit 2017, in association with Deloitte Digital, an in-depth analysis on VR and AR has identified eight key insights on developments that will offer viable ways for brands to engage emotionally with consumers in 2017...

12 Jan 2017

Machine learning: Behind the hype

The study and application of machine learning and artificial intelligence have been around for decades, yet recent hype in the advertising industry presents this as an entirely new and disruptive trend...

By Doug Conely, Issued by Exponential 11 Jan 2017

Businesses focusing on digital transformation in 2017

The primary motivation behind businesses focusing on digital transformation in 2017 will be to align and improve customer experience, which may catch some decision makers off guard...

11 Jan 2017

#BizTrends2017: Embracing a changing digital world in 2017

Even though the past year has seen the strengthening of several 'traditional' technology trends such as cloud computing, big data, and predictive analytics...

By Natassia Badenhorst 11 Jan 2017

The best-kept secrets about ad-serving data

Today, brands have a wide range of data to analyse that can inform their marketing and advertising strategies, which can include anything from DSP, CRM, demographic, psychographic, behavioural data, and more...

By Zach Schapira, Issued by Sizmek 9 Jan 2017

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