Brands encouraged to rebrand to dotAfrica domain names

As major brands like Absa register, use and promote .africa (dotAfrica) domain names, the effect on commerce, education, health and other sectors could be profound...

2 hours ago

AfricaCom 2018 launches conference, expos

Shaping Africa's digital future - AfricaCom launches free headliner conference tracks with worldclass speaker line-up...

4 hours ago

What's the use of marketing research? A cynic's answer: Ask Absa!

Last week there was great fanfare about Absa's repositioning and rebranding. This seemed like a good time to illustrate the power of predictive measurement...

By mike broom 2 days ago

Livity Africa will now be known as Digify Africa

Livity Africa has announced its rebrand to Digify Africa, a name-mark and brand that better expresses and encapsulates the mandate of the organisation in closing the digital divide...

3 days ago

#Mandela100: Dove goes beyond skin-deep beauty with No Digital Distortion Mark

We've seen a marked rise in returning to real values and letting a brand's humanity and true beauty shine through its messaging in 2018...

By Leigh Andrews 12 Jul 2018

#BehindtheSelfie with... Philippa Dods

This week we go behind the selfie with Philippa Dods. She's full-time marketing coordinator at Meltwater IMA (India, Middle East and Africa) and a core member at Future Females after office-hours...

By Leigh Andrews 11 Jul 2018

Netflix introduces 'Smart Download' feature to Android

Netflix's Smart Downloads is now available on Android, and it may save you from forgetting to download your favourite shows...

By Andy Walker 11 Jul 2018

Stories sharing a boon for digital marketers

Updated Stories feature creates new opportunities for engagement across Facebook's family of apps...

By Gil Sperling 11 Jul 2018

Latest Twiplomacy study reveals 97% of all governments are on Twitter

The latest Twiplomacy study reveals 97% of all governments are on Twitter and US president, Donald Trump has become the most followed world leader with the most interactions over the past 12 months...

10 Jul 2018

How an operations officer got invited to judge creativity at the Loeries

This year, Clyde Mallon, chief operating officer at McCann Johannesburg - a guy with vast experience in the technological and digital realm of advertising - has been invited to be a judge at the Loeries...

By Aisling Holmes, Issued by McCann Johannesburg 10 Jul 2018

Does your location-based mobile partner know the location of your ads?

The digital media industry's latest obsessions are brand safety and viewability - two closely linked topics born out of the controversial practice of programmatic advertising...

Issued by Vicinity Media 10 Jul 2018

CMO Council Report - CMOs committed to doing more with data

New research highlights AI's emerging role as catalyst for harvesting and unifying disparate data essential to customer engagement...

9 Jul 2018

What's up in the world of digital OOH in SA?

Craig Wallis from MediaShop offers a snapshot of what's going on regarding digital in SA's OOH industry...

By Craig Wallis 6 Jul 2018

African entrepreneurs join Alibaba's eFounders Fellowship in China

Twenty-nine (29) African entrepreneurs have completed the two-week eFounders Fellowship programme in China, an initiative run by Alibaba and the United Nations Conference on Trade and Development...

By Gabriella Mulligan 6 Jul 2018

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