Bidvest Digital is a leading South African supplier of indoor, outdoor, out-of-home and point-of-sale branding solutions based in Johannesburg and Cape Town.
Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity.
Since its inception a decade ago, Bizcommunity.com's subscriber base to its popular newsletters has grown to 241 000 subscriptions across Marketing & Media South Africa and Africa, Retail and Medical. Subscriptions to the new portals before the launch last week were already in the tens of thousands without any active marketing - the power of content.
Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from last week Tuesday, 20 September 2011.
The CEO of Cape Town Routes Unlimited (CTRU) has just returned from a trip to Brazil to put into place concrete measures to cooperate with Brazilian authorities as Brazil prepares to host both the 2014 FIFA World Cup and the Rio Olympic Games in 2016. He met with the Rio 2016 Organising Committee CEO Leonardo Gryner and Rio Tourism executive VP Mauricio Lobo last week.
Calvyn Gilfellan, CEO of Cape Town Routes Unlimited (CTRU), last week wet with Leonardo Gryner, CEO of Rio's 2016 Organising Committee for the Olympic Games as part of a marketing drive in Sao Paulo, Brazil and Buenos Aires, Argentina.
Yum yum, #biztakeouts were tasty last week, with a smattering of Kulula and BlackBerry and the phone-hacking scandal! The podcast of the Bizcommunity/Chai FM Marketing & Media radio show, hosted by Kevin Fine on Wednesday, 27 July 2011, 6pm-7pm on 101.9 FM in Johannesburg and via streaming audio, is now available.
A year ago yesterday, Monday, 11 July 2010, the 2010 FIFA World Cup tournament came to an end as Spain defeated The Netherlands in the final played at the FNB Stadium in Johannesburg. In celebration, SAFA held a one-year anniversary event on Sunday 10 July at the Ekangala Stadium near Bronkhorstspruit.
The first part of this 2010 Legacy Series analysed the direct benefits accruing to South Africa from having hosted the 2010 FIFA World Cup, such as an increase in investor confidence, global media advocacy, social cohesion, country brand and business confidence. In the second part, we look at the indirect benefits.
Imagine you were awarded the most prestigious global award in your industry, be it an Oscar, Grammy, Laureus or the Cannes Lion, and on the first anniversary of your greatest triumph, you let this moment pass without even the smallest thought at celebration, as the fairytale life that you were hoping for would unfold following your moment of global glory has not materialised and the floodgates of riches and fame have not opened up as quickly as you had wished for.
One year on - and not a single South African newspaper considered the 2010 FIFA World Cup Anniversary worth mentioning on the front cover (apart from a tiny Zakumi gracing the City Press banner). Equally disinterested was the national broadcaster, which did not even devote a single show to remembering what once had been billed "South Africa's greatest moment in history" - and even 702 pulled its World Cup Special in favour of a discussion on how holiday homes can be rented at a discount in low season.
At the cornerstone of Cape Town Tourism's proposed tourism brand repositioning, is the idea that cities are considered to be the new super-brands of the 21st century. So says Cape Town Tourism CEO, Mariëtte du Toit-Helmbold, who is calling for a new approach as a slow recovery rate equates to high losses. In line with this is the release of the new book, CapeAbility: Stories and Successes from the 2010 FIFA World Cup.
More than 13 000 delegates from all over the world have convened since Friday, 6 May 2011, in Durban at the 2011 Tourism Indaba - Africa's top travel show - to discuss tourism prospects, strategies and deals, as South Africa begins 'aggressive' marketing to lure 15 million foreign tourists to her shores, and increase tourism's total contribution to the economy to R499 billion by 2020.
At the MTN Radio Awards in Sandton at the weekend, Talk Radio 702, 94.7 Highveld Stereo, 567 Cape Talk, 94.5 Kfm won the "Community Project" as well as the "Best Promotions/Stunt/Event - Commercial" categories for the "United we shall stand for Bafana Bafana" parade ahead of the 2010 FIFA World Cup, which attracted tens of thousands of people. Minister of Sport and Recreation, Fikile Mbalula, congratulated them on the awards.