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www.bizcommunity.com launch: pictured (from left) are Bizcommunity.com Sales Director, Dries Badenhorst; Sales Manager: Retail, Cheryl Harper; Editorial Director, Louise Marsland.
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With marketers coming to terms with the ‘market-of-one' where consumer segmentation is about the individual, retailers and manufacturers in this billion dollar industry have to engage with the consumer as never before. This is why ad agencies like Ogilvy have launched special in store shopper targeted divisions, why trend analysts are focusing on the behavior of the individual, and why globally, the environment is taking precedence over every sphere of influence: from product source to manufacture to labour practices, to company social investment. But what does any of this matter in Africa when we still have hundreds of thousands of people going to bed hungry? How do retailers and manufacturers marry the dichotomy of working across first world and third world economies on a continent where wealth, opportunity, hopelessness and poverty live side by side? Bizcommunity.com, Africa's leading community for the media, marketing and advertising industry with 77 000 weekly subscribers and 192 000 readers per month of our daily news, is launching targeted trade news for the consumer packaged goods industry today, Monday, 16 July. Launching at the Africa Big 7 retail trade show, we hope to address these issues and provide news and information on a daily basis to this fast moving industry, thereby contributing towards knowledge transfer, development and upskilling in the industry through timeous information and the creation of community networks. Click here to subscribe to our daily news. Invite a friend. Send your news to: retailnews@bizcommunity.com or advertise: cheryl@bizcommunity.com.
Subscribe now! Louise Marsland, Consulting Editor: www.bizcommunity.com
| | Headlines | Bizcommunity retail launches at Big 7 expo
Tesco challenge winners say "Cheese"
Hospitality investment trends uncovered
New consumer research offers up ‘treasures'
EIPM appoints Intenda Training Academy for Africa
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Retail | | Bizcommunity retail launches at Big 7 expo
 [Louise Marsland] India and Egypt led the international challenge at the Africa Big 7 retail trade expo which opened at Gallagher Estate, Midrand yesterday, Sunday 15 July 2007, with large pavilions showcasing all number of products to African buyers and retailers. Bizcommunity.com also used the opportunity presented by the show to launch daily news into Africa with our new retail portal: www.bizcommunity.com.
Big Tobacco's troubles spread to Africa
Can't find new smokers in the West? Why not try kids in Africa!
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Banking & Finance | | Mobile phone giant calls for ease of mobile money transfer
Vodafone Plc, the mobile phone giant, has called for a new regulatory framework to allow greater access to financial services via mobile phones in developing countries.
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Brand news | | SA pay-TV giant targets African pride...
... and it's certainly not a case of ‘one size fits all'...
Tesco challenge winners say "Cheese"
One of Britain's smallest cheese producers is about to reach millions of customers for the first time after winning Tesco's Cheese Challenge competition.
Eat some more with new Bakers ad
 Baker has launched their latest TV advert for one of their long-standing and popular brands, Eet-Sum-Mor. The 30 second advert is based on the Bakers ‘Magic' campaign and captures the essence of the brand as the ‘moreish in-betweener', according to Bakers.
FoodState's route to market
FoodState, a supplement range on the market, reinforced its presence in South Africa with a series of billboards on busy roads in the Johannesburg metropole. Billboard advertising is not the usual route to market for a nutritional supplement company.
Bakers cook up new logo
 Bakers have introduced a fresh new take on their existing logo. The new logo was launched during the recent Bakers master brand promotion campaign titled ‘Missing', which centred on the Bakers brand icon.
NBL donates to Epworth Children's Village
Situated in Germiston, the Epworth Children's Village recently received a cash donation from the National Brands Limited (NBL) Social Investment Trust. Lindsay Collins, spokesperson for the NBL Social Investment Trust, explained: ”We endeavour to fund education and job creation programmes with far reaching effects. We believe that the Epworth Childen's Village to be a worthy recipient, being one of the few organisations in South Africa willing to take on the challenge of rehabilitating ‘problem children'.”
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Catering | | Hospitality investment trends uncovered
The first of its kind Hospitality Investment Conference for Africa (HICA) is scheduled to take place between 30 September to 2 October 2007 in Cape Town and will expose delegates to investment trends and leading criteria in the African tourism and hospitality industries. The conference will be used as a platform to share world trends in an effort to align the continent to international best practice.
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Consumer research | | New consumer research offers up ‘treasures'
In an unusual crossover, a new documentary-style marketing study developed to give marketers fresh insights into South African consumers, is also offering a new understanding of critical social trends in South Africa including crime and HIV/Aids.
Service delivery in urban areas: survey results point to possible flashpoints
Service delivery has become a hot issue for almost all South Africans. There have been sporadic cases of violence over a lack of service delivery in some areas, whilst other areas resist re-demarcation into other provinces because, often, there is a feeling that the province to which they are being shifted has fewer resources so that service delivery will be slowed or will decline.
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Distribution | | SA's largest organic cellar makes a choice move
Stellar Winery, Africa's largest organic cellar, recently announced the appointment of Distinctive Choice Wines & Spirits as the new local distributor for their sought-after range of wines. The agreement became effective on 1st April 2007.
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Supply chain | | EIPM appoints Intenda Training Academy for Africa
Recognised as Europe's foremost supply management institute, the European Institute of Purchasing Management (EIPM) has appointed Intenda Training Academy (ITA) as its sole agent and partner for Africa to present the Certified Advanced Procurement Certificate (CAPC).
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Technology | | New ReadyShipper software available
TrueShip has announced the release of ReadyShipper 3.2, the latest version of its popular shipping software which aims to deliver new enhancements for use with many of today's largest and fastest growing ecommerce and order management systems.
Get smart with RFID
RFID (Radio Frequency Identification) has been around for years, yet it seems that for many businesspeople, RFID is not understood as a technology and is often perceived as too expensive. Harmonic Group, in conjunction with US-based RFID components manufacturer Escort Memory Systems (EMS), will present EMS's "Smart Rock" seminar in South Africa on the August 21, 2007.
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| | Galleries | | Africa Big 7 retail trade show
 
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| | Accounts | | | Gaviscon in Fine hands - more info | | Coca-Cola renews contract with CineMARK - more info | | More... Submit a New account | | |
| | Events to diarise | "Smart Rock" RFID seminar Harmonic Group - Johannesburg, 21 August
This one-day seminar is an essential, unbiased program for all executives who have a need to better understand the technology and how it can work to cut losses. | | | 2007 Flux Trend Review Flux Trends - Auckland Park, Johannesburg, 7 September
The 2007 Flux Trend Review, in association with Bizcommunity.com, is a two day trends conference aimed at both business and consumers aimed at anyone who needs to navigate the ever changing face of South African business. | | | Hospitality Investment Conference - Cape Town, 30 September
The first of its kind, Hospitality Investment Conference for Africa (HICA) will amongst others expose delegates to investment trends and leading criteria in the African tourism and hospitality industries. | | | | |
| | Quotes | | | "More and more products are coming out in fiercely protective packaging designed to prevent consumers from consuming them. These days you have to open almost every consumer item by gnawing on the packaging." - Dave Barry | | More... Submit a Quote | | |
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