With 2,000 participants attending on the day, the event boasted a diverse range of speakers, who addressed issues and challenges facing the marketing

#NedbankIMC2023: Special Edition Newsletter 2023
Our Marketing & Media editorial team is proud to bring you this overview of the recent Nedbank IMC that took place in Johannesburg. With 2,000 participants attending on the day, the event boasted a diverse range of speakers, who addressed issues and challenges facing the marketing industry today.

Our team captured some of these insights on video for you as well as in print. We invite you to watch and read about this great content. Enjoy!

WE INVITE YOU TO READ ALL THE NEDBANK IMC 2023 CONTENT HERE>>
The Biz Editorial Team
Accenture Song's Nick Law - Make advertising that delivers by tapping into the middle

DANETTE BREITENBACH

Nick Law, creative chairperson of Accenture Song says marketers create customers by giving them a good reason to buy your product or service... read
How Vodacom navigates the CMO-CEO relationship

KARABO LEDWABA

In the dynamic world of corporate leadership, the relationship between a chief executiveoOfficer (CEO) and a chief marketing officer (CMO) often stands at the crossroads of innovation and strategy... read
Ciko Thomas on taking pride in our African identity

KARABO LEDWABA

Marketers in South Africa are being urged to tap into the country's vibrant culture to elevate their brands to global prominence... read
From creator economy to cosy web to a new spirit of reciprocity and generosity

TERRY LEVIN

Zoe Scaman looks at where the internet is going through the lens of User Generated Content at the recent Nedbank IMC... read
Interviews
7 principles for creative agencies

DANETTE BREITENBACH

Nick Law creative chairperson, Accenture Song, New York, US gives 7 principles to base your business on at the recent #NedbankIMC2023... read
3Cs for marketers

DANETTE BREITENBACH

Doug Place, chief marketing officer of Nando's shares 3Cs for marketers at the recent #NedbankIMC... read
Anganathi Beyile on purpose pandering by brands

DANETTE BREITENBACH

Anganathi Beyile, a student from the Red and Yellow Cape Town, chats about purpose pandering at the recent #NedbankIMC... read
Embrace chaos, bring back the magic

DANETTE BREITENBACH

Luca Gallarelli CEO of TBWA South Africa says we need to embrace chaos to bring magic back to the industry at the recent #NedbankIMC2023... read
Creativity can change the world

DANETTE BREITENBACH

Roanna Williams, chair of the Creative Circle and independent creative says one moment of creativity can change the world, at the recent #NedbankIMC2023... read
Brands and agencies need to collaborate
Zayd Abrahams, chief marketing and strategy officer, Tiger Brands, discusses the relationship between clients and agencies at the recent @NedbankIMC... read
The importance of the future of reputation

DANETTE BREITENBACH

Dustin Chick, partner of M&C Saatchi Group and MD of Razor discusses the importance of the future of reputation at the recent #NedbankIMC... read
Be proative about your reputation

DANETTE BREITENBACH

Shayoni Lynn, CEO of Lynn, UK, says brands need to be proactive in guarding their reputation at the recent #NedbankIMC2023... read
An African-focused future

DANETTE BREITENBACH

Mzamo Xala, the group CEO of Avatar Johannesburg talked about an African-focused future at the recent #NedbankIMC... read
The importance of leadership

DANETTE BREITENBACH

Mteto Nyati, executive chairperson of Business Systems Group (BSG) emphasised the importance of leadership at the recent #NedbankIMC... read
#BehindtheIMC
Brian Mtongana, executive creative director at Woolworths
Leading up to this year's Nedbank IMC Conference, Bizcommunity, as a media partner, presents exclusive profiles of the professionals set to speak at the event on 15 September... read
Nkgabiseng Motau, founding partner at Think Creative Africa
This week we catch up with founding partner of Think Creative Africa and renowned CCO Nkgabiseng Motau... read
Doug Place, CMO for Nando's Africa, Middle East, and South Asia
This week, Nando's chief marketing officer Doug Place tells us about what excites him most about the marketing industry... read
Industry newcomer, Anganathi Beyile
This week we speak to Red & Yellow student and newcomer in the industry Anganathi Beyile... read
Obi Asika, founder and chairman of Dragon Africa
This week we chat to Obi Asika who is the founder and chairman of Dragon Africa... read
Galleries
#NedbankIMC2023

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