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 | DALE HEFER Dale Hefer, CEO of the Nedbank IMC, says in 2024, the year of shrinking marketing budgets, marketers will have to get more from less... read |
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 | KARABO LEDWABA Coca-Cola in the UK will temporarily remove labels from their Sprite and Sprite Zero on-the-go bottles in a limited trial that will test the brands marketing strength...read |
|  | BRENDAN SEERY There’s a marketing/advertising theory that one of the best ways to get a consumer to buy into your product or service is to push the aspirational angle, loading on the glitz and glamour so a potential customer sees themselves in that fake little scenario...read |
|  | | The 2023 TV Establishment Survey (ES) has revealed significant shifts in South Africa's TV viewing landscape...read |
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| |  | GRAHAM DENEYS Graham Deneys, chief strategy officer at Dentsu Media Brands, asks what meerkats, rabbits and Phil Collins have in common... Read |  | DR CARLA ENSLIN Carla Enslin, academic head of the IIE Vega School examines how being true to your ‘throughline’ will align you with being authentic in 2024... Read |  | |
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| Marketing & Media |
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| Digital |
 | ISSUED BY AFRIGIS Retail company sharpens sales strategy and boosts growth with GIS platform from AfriGIS... Read |
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| Events & Conferencing |
 | The pan-African event is set to take place at the Inkosi Albert Luthuli International Convention Centre in KwaZulu-Natal from 13-16 May 2024, uniting professionals from around the world in the field of travel... Read |
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| Media |
 | ISSUED BY MACHINE_ Machine_, a creative solutions agency, celebrates five shortlists at The International Andy Awards Regional Competition – marking a strong start to 2024... Read |
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| Research |
 | ISSUED BY SPARK MEDIA How is load shedding impacting economically active South Africans when it comes to the main meal of the day?... Read |
| Social Media |
 | Anna Collard, SVP of content strategy and evangelist at KnowBe4 Africa weighs in on the risks of AI in light of Taylor Swift's explicit AI-generated pictures... Read |
| TV |
 | ISSUED BY THE WALT DISNEY COMPANY AFRICA The newest installment of National Geographic’s Emmy Award-winning anthology series, Genius, returns this February. For the first time, the docu-drama series explores the lives of two iconic geniuses: Dr. Martin Luther King Jr. and Malcolm X... Read |
| Africa |
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 | ANGELO AMANTE AND CRISPIAN BALMER Italian Prime Minister Giorgia Meloni pledges new partnership with Africa, funds limited... Read |
 | Global payment trends merge with local innovations to create a diverse African financial ecosystem. "Super apps" and embedded finance drive digital integration, vital for financial inclusion... Read |
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 | Crop diversification involves cultivating a variety of crops within a given area to improve productivity and sustainability. The practice is a countermeasure against soil degradation, which is a potentially disastrous side effect of mono-cropping... Read |
 | RYAN GAINES While 2023 was a good year for South Africa’s logistics sector, it faces considerable challenges in 2024... Read |
 | KATJA HAMILTON China and the US restart talks in Beijing to curb synthetic opioid fentanyl production. Overdose crisis claims 100,000 lives yearly... Read |
 | GEORGE MIENIE One thing is certain: this year will be anything but dull... Read |
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 | BrandMapp is a unique South African dataset that uses a mega-sample of more than 30 000 respondents to profile the 12 million adults who live in mid to top-income households earning in excess of R10 000 per month. Now in its eighth year, the BrandMapp survey is a bespoke, independent survey that powers the WhyFive consumer insights consultancy. |
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Eleanor Roosevelt "The future belongs to those who believe in the beauty of their dreams." |
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