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 | JOAN OSTERLOH As early as December 2017, Forrester's Brendan Witcher warned that marketers need to be aware of the "creep factor" when deploying strategies of personalisation and individualisation in their marketing efforts...read |
|  | ALEX ROBERTS AND NTOKOZO MAHLANGU The destructive power of a corruption incident cannot be understated. The Steinhoff scandal of 2019 and the ongoing state capture enquiry are cautionary tales of how costly unethical behaviour can be...read |
|  | JUANITA PIENAAR Jacaranda FM's Martin Bester recently walked away with the title of Favourite Local Radio Personality at the Best of Pretoria Readers' Choice Awards, which was held at Candlewoods Boutique Venue in Centurion. Here, Bester shares more about what the recognition means to him and what excites him about the station and where it is going...read |
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| Branding |
 | ISSUED BY ORNICO Ornico has increased its African footprint by establishing new partnerships on the continent with the addition of media intelligence services from Cameroon, Gabon, Rwanda, Congo Brazzaville and the Democratic Republic of Congo... Read |
| CRM, CX, UX |
 | According to Nathalie Schooling, the brands that achieve the most success on Black Friday, are not just focused on deals, profits and 'quick-wins'... Read |
| ESG |
 | ISSUED BY OFM RADIO OFM Radio is launching a new campaign to assist farmers across the central regions, who are battling a crippling drought... Read |
| Media |
 | ISSUED BY OGILVY SOUTH AFRICA Ogilvy South Africa and Multichoice received top accolades at the 2019 PromaxBDA Africa Awards... Read |
| OOH |
 | ISSUED BY PROVANTAGE Provantage Media Group (PMG) has seen substantial organic and acquisition growth over recent years rendering the well-known head office location on Republic Road to no longer be suitable for the leading out-of-home media company... Read |
 | ISSUED BY DENTSU How is mobile enhancing our consumer experience through OOH?.. Read |
| Radio |
 | ISSUED BY HOT 102.7FM It is that time again when award-winning radio station, Hot 91.9FM, celebrates its 5th birthday with its annual Teddy-thon, taking place at the Checkers Court, Sandton City on 15 November from 6am-6.30pm... Read |
| Recruitment |
 | The winners of the AMARA Annual Media Recruitment Awards were announced at a formal event held at the The Empire Venue in Parktown on Friday, 8 November 2019... Read |
| Research |
 | BUTCH RICE Focus groups, group discussions, qualitative research are an ongoing scourge of marketing and the lazy marketer's crutch for obtaining so-called marketing 'insights'... Read |
 | SARINA DE BEER, ISSUED BY ASK AFRIKA The relationship between consumers and brands have never been more complex. We have never had more data available, yet we see a decline in both customer experience and brand commitment... Read |
| Sales |
 | ISSUED BY ICANDI CQ Is sales a job title or the result of an engaged workplace culture? With the right strategy and support, is it possible to turn every employee into a member of your sales team? That depends... Read |
| Social Media |
 | Increased social media activity is believed to be fuelling investment in future global women's sports... Read |
| The One Club of Creativity |
 | The One Club has partnered with Working Not Working for ADC 99th Annual Awards and has launched ADC Freelancer of the Year Award... Read |
| Africa |
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 | Africa is ready to absorb more investments. The risk perceptions from the continent, while high, are often exaggerated. And they do not often match what data shows and return performance on investment... Read |
| International |
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 | Tommy Hilfiger, owned by PVH Corp., is incorporating 3D design technology into all global apparel design teams at its headquarters in Amsterdam... Read |
| Business |
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 | Allan Gray, founder of the investment management company that bears his name, died in Bermuda on 10 November at age 81... Read |
| Featured Press Office of the day | More | Join |
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 | Afda is a Private Higher Education Institution owned by Stadio Holdings, which offers Higher Certificate and Degree programmes that are registered by the Department of Higher Education and Training (DHET) and the South African Qualifications Authority (SAQA). |
| Quotes |
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Marcus Aurelius "When you arise in the morning, think of what a precious privilege it is to be alive - to breathe, to think, to enjoy, to love." |
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