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JESSICA TENNANT
The Loeries and YouTube recently introduced the YouTube Advertising category within Digital Communication... read
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JESSICA TENNANT
Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Gareth Lloyd, head of Research and Analytics at 24.com, a division of Media24, to find out what to expect from his talk on 'going beyond the click' and what this year's theme of the 'new now' means to him...read
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JENNILEE PEREMORE-OLIVER
Marketers can learn a lot from Facebook's social failure when it comes to retaining an audience...read
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Launch of a study that provides insights on trends and knowledge of the African media sector and how it affects investment, governance, local business and economies...read
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Advertising
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ISSUED BY JOE PUBLIC UNITED
In partnership with brand and communications agency Joe Public United, Chicken Licken embraced women's daily struggles to find insightful, humorous ways to market the SoulSister Party 4 meal for the first time... Read
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Branding
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KARABO KEEPILE, ISSUED BY ROSEBANK COLLEGE
According to Jeff Bezos, founder of Amazon, "Your brand is what people are saying about you when you are not in the room."... Read
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CSI
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ISSUED BY SMILE 90.4FM
Smile 90.4FM and MTN are on a mission to collect 10,000 blankets to distribute to the underprivileged, retirement homes, orphanages and homeless persons... Read
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Design
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ISSUED BY JUST DESIGN
Take a look at Just Design Jhb's sparkling new design... Read
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Digital
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ANDREW DABBS
We often turn towards Facebook and Google when advertising in South Africa because of the size of their audiences. However, could we be sacrificing reach for context? Read
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ISSUED BY FCB AFRICA
Newly formed Cape Town agency, HelloFCB+, has already landed its first piece of major silverware in the form of a Wood Pencil at this year's annual D&AD Awards in London... Read
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Direct Marketing
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DESIREE GULLAN
What does it take to create an effective email marketing campaign that is not only read but also engaged with? Mailers must convey a message and create an experience that entices the user to take the desired action... Read
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Marketing
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JENNI PENNACCHINI, ISSUED BY KLA - KAUFMAN LEVIN ASSOCIATES
For marketers, the key is to create opportunities for different perspectives to emerge... Read
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Production
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Afrikaans rocker Francois Van Coke has unveiled a songwriting and production house in Cape Town... Read
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Retail
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3DLook, a US-based startup specialising in mobile body-scanning technologies for apparel retail and other industries, is the winner of the LVMH Innovation Award... Read
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Social Media
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RONELLE BESTER
LinkedIn can be a true game-changer for B2B (business to business) companies. Built for business networking, LinkedIn works exceptionally well for B2B lead generation, making it one of the top tactics for B2B marketing... Read
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VINCENT O ONYWERA
Kenya's Eliud Kipchoge is undoubtedly the greatest marathoner of the modern age. He has won 11 of the 12 marathons he has competed in... Read
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Where a person lives can drastically limit their access to trauma care... Read
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Entries open for the Cotonou International Women's Film Festival in Benin... Read
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| Business |
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It has become clear that the technology revolution is driving massive change in the workplace... Read
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MODEEN MALICK
The World Wide Web recently turned 30 and it got me reminiscing about the incredible impact Sir Tim Berners-Lee has had on the world beyond the World Wide Web... Read
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John Dewey "Time and memory are true artists; they remould reality nearer to the heart's desire." |
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| New appointments |
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- Broadcast Research Council appoints a new CEO - more info
- NFL has a new head of media - more info
- AFP appoints Sylvain Estibal as director of MENA region - more info
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| We're a commercial radio station based in Cape Town, vying for dominance of the region's airwaves and it's ad spend; relying on a lean team to deliver results. Read more >> |
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| New events to diarise |
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Marketing Indaba - 29 May 2019 to 30 May 2019, Johannesburg | 4 Jun 2019 to 5 Jun 2019, Cape Town The 2-day conference in Cape Town & Johannesburg promises to inform, inspire both the professional marketer & those keen to get fresh ideas on marketing their products and services. Read more >>
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