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 | The London School of Marketing (LSM) discusses new online communication methods and in particular how to reach out to the teen demographic, often referred to as Generation Z... Read |
 | As a publicity stunt, thought up by Lucky Generals and D&AD, the D&AD Pencils simultaneously started disappearing around the world on 11 January... Read |
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 | Algoa FM is the leading media house connecting people and companies from the Garden Route to the Wild Coast and inland through the Karoo through radio and online channels. |
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Howard Thurman "Don't ask yourself what the world needs. Ask yourself what makes you come alive and then go do that. Because what the world needs is people who have come alive." |
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 | JOHAN BOTHA During a recent customer experience cultural intervention workshop, my agency's customer experience interventionist asked the participants to name a brand they are not only loyal to, but love so much they will run into a burning building to save... Read |
 | VARDER HULSBOSCH "Blood, sweat and tears will get you there, but joy... (pause) will take you further," Jude Law confides to me, almost personally, in Johnnie Walker's new campaign... Read |
 | LEIGH ANDREWS When your marketing and advertising teams gel well, you get campaign magic. The well-timed Virgin Active 'Get off your ass' campaign is proof of this, particularly its gif-based social media aspect... Read |
 | GLEN BOSMAN It was a huge privilege and a massive challenge for me, as part of the Catapult.tv team, to be offered a shot at directing the New Hippo "comparison don'ts" campaign... Read |
 | GIL SPERLING With the demand on marketers to deliver, 2016 will require that service providers upscale their technology to be able to deliver multivariate campaigns across platforms in real time... Read |
 | CHARL VOLLMER Millennials of today prefer convenience and getting downright straight to the point. Time is of the essence and with an attention span of about two seconds I'd say... Read |
 | FARREN ROPER At South Africa Social Media Week 2015, we predicted trends on digital platforms such as online storytelling, convergence of traditional media and social media, social psychology and growth of the image networks... Read |
 | LAUREN HARTZENBERG Juliet McGuire has taken over the role as editor of SA female motoring magazine... Read |
 | STIJN SMOLDERS The gamechanger trend for the next year is programmatic video: adding quality and high-impact awareness ads to the programmatic mix will change the perception of this channel... Read |
 | ISSUED BY TLC WORLDWIDE AFRICA TLC Marketing is excited to announce a new addition to their team, Lee-Anne Finlay who joins the agency as Sales Director... Read |
 | LEIGH ANDREWS Grey Africa appointed Fran Luckin as its chief creative officer as of 1 February 2016. In this exclusive interview, Luckin shares some of the exciting plans she intends bringing to life once she's settled into the agency... Read |
 | ISSUED BY STUDENT BRANDS Marketing to young people can be a remarkable challenge. With rapidly changing fads, concepts, and trends, finding the right balance between valuable, actionable information and youth-oriented content can be very difficult... Read |
 | JAMES CLOETE I'd like to see a resurgence of client spend during 2016 - but I'm not anticipating it. Instead, I think that the economy will continue to be under pressure, and this will shape the way that brands and marketers behave... Read |
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 | WALTER PIKE The advertising and marketing problem is one of spreading ideas. The fundamental nature of idea-spreading changes in the social era because the structure of media changes... Read |
 | ISSUED BY BIZCOMMUNITY.COM Traditionally February is dedicated to all things design on Biz. This year we're rolling out the design theme, with a multi-industry Design Month feature on how design is influencing 20 sectors locally and globally... Read |
 | RUTH COOPER Chances are that you have encountered Louis Minnaar's outstanding work at one time or another, be it a music video or flyer for your favourite band or a catchy ad for a well-loved brand. Read |
 | LEIGH ANDREWS Started on a shoestring budget, the local DoggyDo app shows that if there's a will, there's a way - a strong design-centric way, if you're anything like Shani Judes, who founded and developed the app... Read |
