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Marketing & Media South Africa

Today's top stories
Local ones to watch at the One Show
[Leigh Andrews] Nothing gets a marketer's blood pumping with more pride than when local agencies make the shortlist for the big local awards. Here's an exclusive insight into how those in line for One Show pencils have taken the news... read more>>

Sanef outraged by abuse of journalists

The South African National Editors' Forum (Sanef) is outraged by four more incidents of the abuse of power by police officers, security personnel and taxi drivers against journalists...

Read more >>



Build fans, not audiences

Richard Firth

Gone are the days of the passive audience that is willing to receive marketing messages at the whim of the advertiser. The new, more demanding, generation of consumers, has been exposed to so much advertising...

Read more >>



[Behind the Selfie] with... Carla Gontier

Leigh Andrews

This week, we find out what's really going on behind the selfie with Carla Gontier, Head of Social Media at Hellocomputer...

Read more >>





Prism Awards
Putting our people first

Nicky James

Most private sector organisations - including PR agencies - will tell industry, their employees and potential hires that 'people are our most valuable asset' and 'our people come first'... read more>>
#Awareness is so 2014...

Mike Sharman

It's become our obligation as an industry to be able to create a remarkable brand narrative that does more than just create awareness... read more>>
No 'cookie cutter' solution

Tracy Jones

Traditional PR + Digital PR = A bold leap of faith for the survival of our industry. I don't need to preach to the converted. The role of PR is fundamentally shifting... read more>>
Marketing
Get the basics right

Rolf Akermann

Two experiences in one week prompted me to write this article. Great TV campaigns, CRM programmes, social media etc. will not help if one does not get the basics right... read more>>
Don't let your brand fade away - embrace the new rules of customer engagement!

Issued by Knowledge Resources

Customer engagement is no longer about isolated experiences - it's all about meaningful and ongoing dialogues. Brands that embrace the new approach will thrive, while those that don't will soon fade away... read more>>

THE NEW RULES OF CUSTOMER ENGAGEMENT

Arm yourself with FRESH insights and real solutions to successfully engage with your existing and prospective clients and make sure your brand thrives in the connected consumer space!


CLICK HERE

Advertising
No tender loving in tendering

Emy Casaletti-Bwalya, Issued by Optimize Enhancing Effectiveness

I am sure that there are a lot of agencies out there who have gone through it. Lovingly putting together a 200-page tender, preparing for the pitch of a lifetime... only to find that it was a sham from the very start... read more>>
Design
New design competition - Solve offers cash prizes and IP consultation
Elle Decoration magazine and law firm Adams & Adams are encouraging new creative talent to enter the 2015 Solve Competition... read more>>
Digital
Navigating the new marketing landscape

Eden Lanser

Consumers navigate expertly from Facebook to their blog on Tumblr, mobile banking app, Apple TV and back again... read more>>
New Ad Exchange inventory controls account overview

Sean Gibbs, Issued by DQ&A Media Group

With this article we would like to give you a holistic overview on all the recent changes on the new Ad Exchange system... read more>>
Exponential launches new video formats to provide single brand experience across multiple screens

Issued by Exponential

Exponential has unveiled 'VDX' - a first look at scalable video formats producing ad experiences aimed at driving deeper, authentic audience engagement... read more>>
Digital marketing template: Four steps for success

Will Green, Issued by Apurimac

We must celebrate our unique "African-ess" in as many ways as we can. One particularly wonderful virtue is that of 'Ubuntu', which loosely translated refers to a spirit of human kindness... read more>>
NATIVE VML receives two Webby Awards Honorees

Issued by NATIVE VML

NATIVE VML has received two Honorees for Jameson Indie Channel at the 19th Annual Webby Awards... read more>>
Education & Training
Jam Media hosts series of digital and PR workshops
Jam Media is hosting a series of workshops in the month of May aimed at empowering business owners with public relations and digital marketing skills... read more>>
Events & Conferencing
Yahoo networking event 2015

Issued by Wetpaint Advertising

Networking provides an avenue for both businesses and customers to connect on a whole new level that once was an estranged resource... read more>>
Magnetic Storm invests further in infrastructure

Issued by Magnetic Storm

Magnetic Storm has invested R2m in the largest truck-mounted crane and load bed trailer vehicle in the Eastern Cape and will be making this available for hire... read more>>
Media
Ton Vosloo steps down as Naspers chair
Newspapers
Independent Media launches Independent World of Work

Issued by Independent Media

Independent Media has an obligation not just to report on news in South Africa and abroad, but to also foster debate on pressing societal issues and to foster lasting solutions... read more>>
Radio
Top Eastern Cape event wins coveted PRISM Award

Issued by Algoa FM

Algoa FM entered their PR strategy for the 2014 Algoa FM Boardwalk Big Walk for Cancer in the 18th Annual PRISM Awards and received the Bronze award in the Sponsorship Category... read more>>
Retail
Panasonic is set to retake the South African electronics market - 'A Better Life, A Better World'

Issued by Hg80

Panasonic, one of the leading electronics companies in the world and the largest in Japan, is aiming to become a household name in South Africa once again, with a Panasonic product in every home... read more>>
Social Media
Twitter makes policy changes addressing prohibited content, site violations

Myolisi Sikupela

Twitter rightfully acknowledges that it is not enough to simply put resources into place to police social media... read more>>
International
UK politician accused of unauthorised Wikipedia edits
LONDON, UK: The run-up to Britain's general election took an unexpected turn this week as the chairman of the Conservative Party was forced to deny allegations that he'd made unauthorised edits on Wikipedia... read more>>
178 Pencils awarded on Results Day Two of D&AD Judging
LONDON, UK: The second set of D&AD Pencil winners for 2015 have been announced in the Crafts for Advertising, Crafts for Design, Integrated and Innovative Media, Magazine and Newspaper Design, Mobile Marketing and White Pencil categories... read more>>
Start-up Academy introduced at Lions
CANNES, FRANCE: Lions Innovation Festival teams with R/GA to launch the Start-up Academy, a three-day marketing boot camp to prepare innovators for business with the world's largest brands. read more>>
Coca-Cola launches US media agency review
More International
Government news
Attacks on foreign nationals have hurt SA, says Trade DM
Attacks on foreign nationals have been regrettable and sad and have also resulted in a loss of export foreign revenue, Trade and Industry Deputy Minister Mzwandile Masina said yesterday... read more>>
Africa vital for SA economy: Minister
Economic Development Minister Ebrahim Patel has told factory workers that the continent is vital for the country's economy... read more>>
Irish-owned mine acts to protect its SA Moz miners from retaliation
More Government news
Motoring news
Infiniti QX80 is a powerful charmer

Henrie Geyser: motoring editor

The R1m-plus club of muscular, off-road capable, snazzy SUV's has just acquired a new member - the luxuriously furnished, plush and powerful eight-seat Infiniti QX80, which is the latest addition to the brand's growing local range... read more>>
More Motoring news
Jobs offered
Traffic Controller - Cape Town
We are looking for a driven and passionate traffic coordinator to join our project office team. Someone who thrives under pressure, thinks fast on their feet and loves solving problems. Read more >>


Art Director - Digital Communications - Johannesburg
Conceptual senior digital art director with ad. agency and digital experience to join leading digital communications company. Opportunity to grow/work with the top creative/technical/strategic minds in digital. Read more >>

Marketing and Communications Assistant - Johannesburg
Content and communications consultancy is seeking a hard-working, personable marketing and communications assistant to assist with business-to-business clients in the business consultancy, personal finance and healthcare space. Read more >>

Search Marketing Campaign Manager - Cape Town
25AM is a forward thinking strategic digital agency who is hiring an experienced search campaign manager to join the team in Cape Town. Read more >>

Internships - Social Media and Design - Cape Town
Internships available at fast-growing communications firm in Cape Town! Designers, social media managers and researchers wanted. Read more >>

Junior Search Marketing Campaign Manager - Cape Town
We are looking for a proactive and passionate about digital campaign manager to join our search marketing team in Cape Town. Read more >>



New events to diarise
Free Fridays' free digital marketing training
Shift ONE Digital - 24 Apr 2015, Midrand, Johannesburg

Startup Grind Johannesburg hosts Trevor Wolfe
Startup Grind - 29 Apr 2015, Johannesburg

Unlabelled Mag night market
Unlabelled Magazine - 30 Apr 2015 to 2 May 2015, Johannesburg

Soweto Brands Business Picnic
Middleman Communications - 1 May 2015, Johannesburg

Banting Bazaar
LOSE IT! Magazine - 3 May 2015, Cape Town

SME Growth Champions
AdClick Africa - 10 Jun 2015, Pretoria

2015 Africa CEO Roundtable and Conference on CSR
ThistlePraxis Consulting Limited - 18 Jun 2015 to 19 Jun 2015, Lagos

Leadership skills development for admin pro
Prince Corporate Events - 25 Jun 2015 to 26 Jun 2015, Fourways, Johannesburg

Just Design It 4th
Just Design It - 12 Aug 2015 to 14 Aug 2015, Bloemfontein

Speed Meet Jozi
Homecoming Revolution - 14 Aug 2015, Johannesburg

Upcoming events
April 26 - Freedom Day with TEDxCapeTown
TEDxCapeTown - 26 Apr 2015, Cape Town

Quotes
Catherine Pulsifer
"Remember that you are needed. There is at least one important work to be done that will not be done unless you do it."

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