Five years later, thanks to a High Court review, the FXI has another chance to take on the SABC for allegedly blacklisting certain political commentators and journalists in 2006. Appearing before the Complaints and Compliance Committee (CCC), which dismissed the case in 2007 claiming no jurisdiction over the matter, round two will take place this week. According to Athar Naser, it's out with traditional advertising messages, and in with content marketing. Naser believes content analysis is an essential part of content marketing, and a good place to start is by identifying the ROT... an apt acronym, if ever I heard one. Zimkhitha Mqutheni feels businesses need to shift their focus from external communications to internal communications and create a happier working environment for their number one brand ambassadors - their employees. Now there's no need to go Google and purchase a pinball machine for the staff playroom; Mqutheni believes the plan does not have to be expensive at all. (Though a pinball machine never hurt anyone...) Need to know how search marketing, SEO and SMO can be used to improve your company's online visibility? Listen to Biz Takeouts Podcast 45: Search marketing. Lastly, November / December will see the last edition of Stuff SA, as Times Media's license to publish the magazine was not renewed. Look out for a new mag from the publishing house in early 2013. Sindy Peters: Group Head, Content PS Take a look at the latest Ornico ad showcase.
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