[2013 trends] It's all Hype(r)

[Terry Levin] Colloquially, the word hyper is often used to convey over-the-top or excessive behaviour - as in "those blue Smarties made my child/dog/girlfriend really hyper". Additionally, over the last three or four decades, it has also come to mean linked. 30 Jan 2013 11:30

[2013 trends] Targeted direct marketing to come into its own

[Warren Moss] The year ahead is unlikely to see any fantastical new developments in direct marketing; in fact, it's more likely to be characterised by the maturing of existing technologies and a return to more traditional practices. 22 Jan 2013 10:16

[2012 trends] Convergence, content key themes for media, advertising

[Tanya Schreuder & Richard Procter] Fact: consumers hold the upper hand in how we advertise. They are the ones who are more empowered, are demanding more and are less loyal. Never before has advertising been so interesting and exciting what, with tried-and-tested traditional formulas constantly being challenged. 25 Jan 2012 14:48

[2012 trends] Your friend is literally the trend

[Anice Hassim] 2012 will bring fundamental tectonic shifts to the balance of power in technology choices. Many of these will be driven by the people and for the people - in 2012 the trend, literally, is your friend. Smart enterprise will embrace this change but big business will very quickly have to learn to shut up and listen to what the consumer wants. 19 Jan 2012 15:18

[2012 trends] GFC's impact on media-marketing arena

[Karen Phelan] There are a number of trends forecast for 2012 that will have an impact on all facets of the media-marketing arena. 18 Jan 2012 15:59

[2011 trends] Media battle royale looms

[Gill Moodie: @grubstreetSA] Now that we're all back from holiday slaving over our hot terminals, ready - or not - for the new year, you can be forgiven for thinking that the hoo-hah last year about media freedom is a thing of the past. 11 Jan 2011 15:56

Powerful journalism is easy peasy (and here's how to do it)

[Gill Moodie: @grubstreetSA] There something very interesting going on in the Eastern Cape: it won't win awards but it's a totally new kind of journalism for South Africa that has the potential to really make a difference for ordinary people and improve the running of our cities and towns. It also takes the wind out of the sails of those parts of the ANC and SACP that wish to curtail media freedom and acts as a bridge builder between the media and the authorities. 29 Sep 2010 09:19

Moneyweb deal makes Caxton a hyperlocal pathfinder

[Gill Moodie: @grubstreetSA] Earlier this month, a significant media deal was announced - that Moneyweb will be managing the online presence of Caxton's community newspapers - but then Sunday Times reporter Mzilikazi wa Afrika was arrested and our attention shifted utterly to the growing threat to media freedom in this country. 27 Aug 2010 10:40

Future of news: multimedia and hyperlocal newsrooms

PARIS & DARMSTADT: The World Association of Newspapers and News Publishers (WAN-IFRA) is organising two study tours in September and October 2009 to the most successful European multimedia newsrooms and to a new ‘hyperlocal' news initiative in the Czech Republic that is reportedly already drawing the attention of publishers everywhere. 12 Aug 2009 07:52