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Still relevant, 50 years later
Bona has been recognised as the number one magazine brand in South Africa, according to last week's Markinor/Sunday Times Top Brands Survey, coming out tops among respondents on aspects such as awareness, trust and confidence in the brand. Enthuses advertising manager Debbie McIntyre, "We at Caxton Magazines are so proud of Bona - 50 years on, Bona remains relevant to the market and a key communication vehicle for advertisers."


[28 Aug 2006 17:13]

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How good media reputations nourish SA's strongest brands

Many South African companies are overlooking the important role that public relations (PR) plays in shaping perceptions of their brands in a media-saturated world. That’s according to Janice Spark, managing partner at Idea Engineers.click here to read more.






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