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Jo Duxbury

(Cape Town, South Africa)

Contributor articles

Jellybeans and Tabasco: a recipe for loyal customers, memorable brands

Your customers are potentially your best salespeople. If you want to get them talking positively about your brand, consider thoughtful, low-cost, high impact touches that will surprise and delight them. 3 Jul 2009 10:17


Ten ways to secure a great job in a recession

When times are tough, competition for the jobs that ARE available increases. I've seen from recent experience that people are applying for positions for which they are not qualified - and rushing to get as many applications in as possible means that they don't read the instructions properly. 11 May 2009 13:25


Do you really want me to know that about you?

It's all very well having LinkedIn and Facebook profiles, to be blogging daily and tweeting hourly. But is all this information that you're putting out into the big wide web building your reputation, or destroying it? Here are some simple tips for keeping your online reputation a reputable one. 12 Mar 2009 10:57


Spec work: tips for clients, agencies and freelancers

Now that we've covered why ‘spec' is a four-letter word in our industry, let's look at what clients, agencies and freelancers can do to minimise this practice. 16 Feb 2009 09:50


‘Spec' is a four-letter word

Spec work: work that you do in the hope that the client will choose your idea and pay for it. Agencies and freelancers alike will inevitably face spec work at some point, so the question is: to ‘free' or not to ‘free'? 12 Feb 2009 09:43


New Year's resolutions of a marketing entrepreneur

While industry experts are writing thoughtful articles on their predictions for 2009, my crystal ball is more decorative than functional. Considering the surprises the world threw at us in 2008, I'm substituting predictions with resolutions to help my businesses - and me - thrive this year. 15 Jan 2009 10:12


Twenty tips for happy client-freelancer relationships

Freelancers and their clients need each other to survive. But mismatched expectations, poor communication and delayed payment may cause this relationship to break down. Here are twenty tips that clients and freelancers feel the other can do to ensure good working relationships. 2 Jul 2008 09:12


Comments

Freelancing in SA - Any Tips On Freelancing? [Forum] 
Firstly, it's not for sissies and it's not just about writing, design, photography or whatever your skill/talent is. Once you go freelance, you become a business owner - you have to really put yourself out there in terms of sales, marketing, managing your finances, customer service, etc. etc.

I started www.freelancentral.co.za about four years ago - as a freelancer myself, I saw a need for someone to help SA freelancers in their careers - go and check out the site for some useful content (and a great platform to promote yourself on - OK, perhaps I'm a little biased!).

I highly recommend you do your homework about what freelancing is all about before you take the plunge (even part-time or after hours). FreelanceSwitch.com and FreelanceFolder.com both have produced excellent ebooks about how to get going or get ahead in freelancing (there are links to them from Freelancentral.co.za). Read, learn, absorb and then go for it! What you put into your freelancing career, you will get out of it. There is a lot of work out there - yes, even now - it just takes a little more competition, creativity and professionalism to secure it.

Good luck!Posted on 4 Nov 2009 16:18
Happy 'birthday', SAFREA! - Freelance media group SAFREA 10 years old
Congratulations on 10 years supporting SA's freelancers and on the great work that you do. Here's to many more :-)Posted on 22 Jun 2009 15:40
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Jo Duxbury has been providing a platform for marketers to find over 3800 industry freelancers since she launched her company, Freelancentral, in early 2006. An ex-suit, she also provides freelance writing/editing services to a small number of select clients. She also has a green streak and is involved in a startup recycling company. Follow her on Twitter where she promises not to tweet about what she had for lunch.

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