Profile

Jeff Osborne heads up the Gumtree Automotive Team from their office in Johannesburg. Jeff has decades of experience in the motor industry and served as the CEO of the Retail Motor Industry for 13 years. Jeff is passionate about the automotive space, and is a keen classic car collector.
A long golden run for used vehicle sales is slowing down

The second-hand market has been a "buy-at-any-price" space for quite some time due to macro-economic pressures on consumers, over-priced new cars and online trading sites developing an increasingly accessible marketplace for used vehicles...

By Jeff Osborne 1 Jun 2018

Importing that dream car is easier said than done - but possible

One can import just about anything to South Africa, including cars, but that doesn't mean it's going to be easy...

By Jeff Osborne 9 May 2018

After nearly a decade, why are electric cars still an anomaly?

Tesla unveiled the world's first mass-produced electric car nine years ago - why aren't more people driving them?

By Jeff Osborne 6 Apr 2018

New Code of Ethics for auto industry a "stop-gap solution"

Last month, the Department of Economic Development published a draft code of conduct for competition in the local automotive industry in order to address "anti-competitive behaviour" and promote "transformation to foster inclusive growth"...

By Jeff Osborne 27 Oct 2017

Getting a dash cam – what you need to know

If a picture says a thousand words, a video speaks volumes. Hence the popularity of dashboard cameras...

By Jeff Osborne 2 Feb 2017

#BizTrends2017: The auto industry will face its biggest disruption yet

The auto industry has always faced massive disruption. The heart of the industry has always been engineering, and advances have shifted the balance...

By Jeff Osborne 10 Jan 2017

Hybrid cars an investment for environmentally conscious buyers

Environmentalists have lamented the effects of gasoline-powered vehicles on our ozone layer and recommend that we reduce our emissions...

By Jeff Osborne 18 May 2015

Consumer Protection Act protects car buyers

Many consumers are quick to threaten action by the CPA if they feel they've been duped, but the law isn't always on their side...

By Jeff Osborne 4 May 2015

Car dealerships' ad spending "misaligned with customers"

The process of buying a car has changed drastically over the last few years - most significantly, self-educated customers have made a decision long before they enter a physical dealership...

By Jeff Osborne 20 Nov 2014

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