The TransUnion SA Vehicle Pricing Index (VPI) is the best way to keep a track of the used car segment of the market. The index measures the relationship between the increase in vehicle pricing for new and used vehicles from a basket of passenger vehicles from 15 top volume manufacturers.
Two data points from the latest TransUnion report indicate clearly that both volumes and margins have declined in the used car space:
And new car sales are finally on the rise after a grim phase of decline. March saw growth in new unit sales of 3.7% and April delivered 3.6%. One reason for this improvement is made clear by the TransUnion New Vehicle Price Index which has only risen 2.3% in Q1 2018.
The price of new cars has been held very low for some time in an effort to attract buyers who have also been helped by a stronger rand, low inflation and a reduction in interest rates.
Dealers are also clearly lowering their margins to shift metal.
In the used vehicle market, the TransUnion Q1 report shows 46% of used vehicles sold are under two years old, and 9% were demo models, which indicates consumers are opting for “newer” old vehicles. Sellers should time their decisions to sell to meet this market imperative.
It needs to be made clear that the used car market is not in serious decline - it still outweighs the new car market in SA by more than 2:1, it still offers a better price increase average and the economy has a long road to travel before anyone would call it the kind of cash-flush or easy loan boom time which turbocharges new vehicle sales.
