Prints by Moletsane, Nyoni and Kisua Africa.
Turning retail space into art space: Elevating the SA narrative at store level

Retroviral's Mike Sharman explains how an emotional campaign manifesto and associated collaboration with some of the continent's most cutting-edge artists make the new Russell Hobbs ‘Art of Living' campaign a long-term win for Boardmans and a first in SA's luxury appliance category.

By Leigh Andrews 20 Jun 2017