Swakopmund. © Vadim Nefedov via
Marketing platform for PIDA Week to boost projects

Namibia is hosting infrastructure development in Africa week. The main objective of the Programme for Infrastructure Development in Africa (PIDA) Week, is to provide a marketing platform for selected PIDA projects to accelerate their implementation.

3 days ago

Dharmsh Nagar, Media Revolution strategy director.
SA marketer looks to return to Zim

SA marketing and communications firm Media Revolution, which has its roots in Zimbabwe, is optimistic that it will be able to reopen operations in Zimbabwe under the new dispensation.

3 days ago

Quality content is key to advertising success irrespective of reading platform
Quality content is key to advertising success irrespective of reading platform

While conducting on-going, large sample studies over the past two years, London based research company Lumen has proved that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales.

12 Dec 2017

Inclusive growth needed for Africa to achieve sustained growth
Inclusive growth needed for Africa to achieve sustained growth

African presidents reached a strong consensus to focus on regional integration, inclusive growth and youth empowerment in order to achieve continued and sustained growth on the continent at the Africa 2017 Forum in Sharm El Sheikh, Egypt.

11 Dec 2017

Clickatell awarded for 3 billion SMSs across Africa
Clickatell awarded for 3 billion SMSs across Africa

Over the last 12 months, Clickatell has delivered almost 3 billion messages across the African continent, achieving a 42% year-on-year growth - far ahead of the 4% projected CAGR growth for the overall A2P global messaging market (as defined by a recent study from Zion Market Research).

11 Dec 2017