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Digital, traditional media go hand in hand
[Noƫleen Bruton] It's been exciting watching the phenomenal growth of digital media both locally and globally in the past say two decades. This, of course, has given marketers a whole new category of media in which to spend our advertising budgets. 13 May 2013 11:27
The anatomy of a logo
[Chemory Gunko] Perhaps it's because marketing invades and pervades every aspect of our lives. Perhaps it's because the tech revolution has made the creation of marketing collateral so easily accessible. Whatever the reason, marketing is not a field where the experts will ever be left to do what it is they do, the way they know how best to do it - especially when it comes to something as subjective and personal as logo design. 6 May 2013 09:30
Bizcommunity.com
How to contribute to Bizcommunity, from op-ed pieces to news
[Issued by Bizcommunity.com] Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity. 3 Oct 2011 14:57
D&AD Awards: The nominations
LONDON, UK: Here are the nominations for the D&AD Awards. See this year's In Book winners and Nominations below. Yellow Pencil winners will be revealed on Wednesday 12 June at the Awards Ceremony. 22 Apr 2013 11:05
10th Tabbie Awards open for nominations
CLEVELAND, US: The 2013 Tabbies Call for Entries is now available at the TABPI website, allowing all b2b editors, publishers and art directors the opportunity to have their best work judged by their peers. The Tabbies, the editorial and design awards program run by Trade, Association and Business Publications International (TABPI), is again partnering with the US's American Society of Business Publication Editors (ASBPE), New Zealand's Magazine Publishers Association (MPA), South Africa's SAFREA, Australia's Society of Editors NSW and the Magazine Publishers Association of South Africa (MPASA). 10 Jan 2013 09:23
[2013 trends] Africa's dynamic markets
[Obaika Consulting Team] The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak. 31 Jan 2013 13:20
[2013 trends] Out-of-the-box branding
[HKLM Exco Team] No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. 31 Jan 2013 12:33
10 Tips to create strong brand identities online
[Subhash Chandra] The Oxford dictionary defines rapport as "a close and harmonious relationship in which the people or groups concerned understand each other's feelings or ideas and communicate well." Almost all marketing experts agree that rapport is essential to a business' success online and this cannot be achieved if a company does not have a strong brand identity. 17 Feb 2013 12:01
What to consider when redesigning a website
[Subhash Chandra] They say that the only constant thing in internet marketing is change and nothing proves this statement more than the ever-shifting design of websites. One day it's black, the next day it's white. One minute it's avant-garde, the next it's streamlined and minimalist. 13 Feb 2013 05:48
[2013 trends] Africa poised for a great future
[Nandkishor Buty] As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise. 30 Jan 2013 12:39
AME Festival: Register now
SHANGHAI, CHINA: Delegates wishing to attend the Asian Marketing Effectiveness Festival, at the Pudong Shangri-La hotel in Shanghai, China, 12 and 13 May 2011, can now register. This year, the Asian Marketing Effectiveness Festival and Awards are organised under a joint venture between Haymarket and the organisers of Cannes Lions. 19 Jan 2011 09:38
Crafting your personal brand story
[Donna Rachelson] Often, in business or personal encounters with other people, we hear the phrase, "So, tell me a bit about yourself." Yet many of us don't have a well-packaged answer ready. And that means that we miss out on an opportunity to quickly convey all the most important things we want people to know about us. Instead, we ramble and leave out key bits of information. 23 Apr 2013 14:33
The mighty mobile... untapped
SINGAPORE / JOHANNESBURG, SA: Mobile devices are more important to consumers than money, keys or food, yet marketers are yet to unlock the full potential of mobile. 17 Apr 2013 11:39

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