How to create high impact advertising
How to create high impact advertising

Over the past few articles (more than 50 in fact) we have discussed various ways of how to develop and create good advertising. If you haven't read them all then you should consider doing so now.

By Chris Brewer 18 Jul 2016

Pixabay
The power of long-form content in corporate social responsibility

You can't turn on a screen in 2016 without seeing an example of branded content or native advertising flit across your eyes. Interestingly, while most of the branded content out there is well-produced and indeed entertaining to audiences, it doesn't really hit home as it's just not serving the corporate social responsibility or CSR purpose of bettering the lives of those consumers or even the world around us.

By Spero Patricios 18 Jul 2016

Synovate strikes global panel partnership with GMI
Synovate strikes global panel partnership with GMI

Global market research company Synovate has entered a worldwide partnership with GMI (Global Market Insite, Inc.), one of the world’s leading panel and market research software providers. This partnership gives Synovate access to over six million panellists across the globe. Combined with its existing ViewsNet panels, this partnership now enables Synovate to offer panel research in more than 50 markets.

Issued by Ipsos 20 Apr 2007

Battle of the brands for emerging market hearts
Battle of the brands for emerging market hearts

While almost 60 percent of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these ‘Hotspots’ countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers, reveals global market research company Synovate.

Issued by Ipsos 17 Apr 2007

365 Digital signs first Adtech client in Kenya
365 Digital signs first Adtech client in Kenya

Nairobi-based Business Daily Africa has signed an exclusive agreement with 365 Digital in Cape Town to employ the Adtech Helios IQ ad serving technology to deliver their online ad campaigns. 365’s traffic team will handle the online campaign management and implementation.

Issued by 365 Digital 16 Apr 2007

Volcano assists Airlink's expansion in Africa with new routes to paradise
Volcano assists Airlink's expansion in Africa with new routes to paradise

Airlink, true to its theme of the ‘Freedom of the African Skies’, continues to extend its reach with new African destinations and is proud to announce a new direct route from Johannesburg to Pemba, Mozambique.

Issued by Volcano 13 Apr 2007

Egypt to revitalize film industry

It produced 40 films last year – yet Egypt, dubbed ‘Hollywood of the East’, has only 250 cinemas for a population of over 76 million.

12 Apr 2007

Survey finds neglect of small businesses by African banks

There was “neglect on the Small and Medium Enterprise sector” by banking institutions across the African continent, a survey has found.

By Oupa Segalwe 5 Apr 2007

Regional survey reveals why 70% of press releases go unpublished
Regional survey reveals why 70% of press releases go unpublished

The corporate communications industry in the Middle East and northern head of Africa needs to become more targeted and sharpen up the way it deals with the media, according to the results of a survey published today.

2 Apr 2007

Middle East Media Guide now includes North Africa
Middle East Media Guide now includes North Africa

The Middle Eastern region's comprehensive media directory has been renamed the Middle East & North Africa Media Guide, following the addition of four extra countries in the newly launched 2007 edition.

19 Mar 2007

Egyptian blogger jailed for insulting Islam

An Egyptian appeals court has upheld a four-year jail sentence against 22-year-old blogger, Abdul Kareem Suleiman Amer, who was convicted of insulting Islam and the Egyptian president, Hosni Mubarak.

13 Mar 2007

Leading e-schooling in North Africa

The Egyptian Minister of Education, Dr Yousry Al-Gamal, officially launched the NEPAD e-Schools Demonstration Project at Al-Haddain Secondary School in El Behaira Governate, Egypt, last month. The project is a joint venture of the Egyptian Government, HP Consortium, Oracle Consortium and the NEPAD e-Africa Commission.

9 Mar 2007

Reuters launches daily African TV

Reuters has expanded its television coverage of Africa with the recent launch of a dedicated daily video feed, Reuters Africa Daily. The new service provides both African and global broadcasters with a variety of video news from the region.

12 Nov 2006

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