The service seams to be good and useful, but I am quite surprise why it is only for women. The other example of good online service for everyone is SameDayLoansPayday that helps people solve their monetary problems. It is made in such way that the client needs only to fill in the application form and confirm the solvency. No faxes and credit histories are not demanded. The money is transmitted directly on bank account within 24 hours after the approval of application.
Photoshop already has a bad name for it's false representation of beauty, let's not discredit it further through false gestures and representations of human suffering. Let's try living in the real world for a change.
Great content Chris, I totally agree that as content marketers, our content should be tailored around the target audiences and not the other way round. The concept of micro-content indeed is critical given the statistics on the attention spans.
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