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Microsoft investigators uncover emerging form of click fraud
Microsoft investigators uncover emerging form of click fraud

Two new lawsuits allege click launderers tried to cheat advertisers... Microsoft Corp. has filed two lawsuits this week in the U.S. District Court for the Western District of Washington detailing evidence of an emerging form of click fraud in online advertising the company has dubbed "click laundering."

24 May 2010

UNITED STATES

Massive Inc. and comScore prove in-game advertising ROI for Bing

comScore research confirms Massive's in-game ad campaign drove new users to Microsoft's decision engine.

21 May 2010

UNITED STATES

Happy birthday YouTube!
Happy birthday YouTube!

YouTube is celebrating exceeding two billion hits a day, five years after it launched in beta.

By Olivia Solon 20 May 2010

UNITED STATES

Twitter risks app developer revolt
Twitter risks app developer revolt

Twitter's entry into the smartphone applications market means it must act swiftly to avoid alienating third-party app developers who have been crucial to its success, Ovum*, a research company, has warned.

18 May 2010

UNITED STATES

More Americans paying for TV

More people are people are paying for TV than ever before, says research firm SNL Kagan.

By Gemma Taylor 14 May 2010

UNITED STATES

Nielsen acquires video technology leader GlanceGuide

The acquisition of the leading video analysis company is aimed at providing clients with immediate access to more advanced analytics measuring consumers' online video activity and attentiveness.

12 May 2010

UNITED STATES

Why most email marketing messages suck

I certainly would not classify myself as the average email consumer. A big part of my job involves email marketing. I subscribe to hundreds of email lists and am constantly critiquing emails. (Note: I use Gmail filters to label and auto-archive most messages.) Friends, family, acquaintances, clients, industry peers, and co-workers send me dozens of emails asking for feedback. Some forward messages with notes like, "Wow! Can you believe this one?"

By DJ Waldow 12 May 2010

UNITED STATES

Top seven ways to connect with the class of 2014. Now!

They are the holy grail of youth marketing; the 5-million-plus American high school students who will be leaving home for the first time this fall, building brand loyalties and buying habits that will last a lifetime.

By Matt Britton 10 May 2010

UNITED STATES

Cloud computing security: making virtual machines cloud-ready

The maturation of cloud computing represents a substantial opportunity for both service providers and enterprises. With cloud computing technology enterprises can reduce costs while gaining flexibility around the choice of their computing resources. Additionally, more and more organisations are turning to the cloud to address on-premise infrastructure needs by adding on-demand capacity.

By Sponsored by Trend Micro 5 May 2010

UNITED STATES

Taming the Tweet

TechNewsWorld caught up with Twitter co-creator Dom Sagolla at the recent 140 Twitter Conference in Seattle, US, and he reminisced about Twitter's early days.

5 May 2010

UNITED STATES

Harnessing the power of community for e-commerce success

Your company's participation in social media is more than just sending content to the community. You need to participate in the conversation with the intent of building relationships. Answering questions, pointing consumers to solutions and ideas, and asking for input all create the transparency today's consumers are demanding.

4 May 2010

UNITED STATES

Adobe strikes back at Flash bashers

Adobe has defended Flash following Apple CEO Steve Jobs' open letter earlier this week, which was highly critical of the Adobe technology. Adobe said Apple's position on Flash is strictly business and that Jobs' critique of Flash on a technical level is a smoke screen. Meanwhile, Microsoft has apparently sided with Apple on the issue, calling HTML5 "the future of the Web."

3 May 2010

UNITED STATES

Best Ranger Competition

Despite the economic downturn and the high jobless rate which disproportionately affects the young, a career in the military is still not a popular choice. The few who do consider a career in the forces consider the Army a less appealing option.

3 May 2010

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