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Joe Public celebrates a year of growing creativity at the 2015 Loerie Awards - Joe Public
Joe Public celebrates a year of growing creativity at the 2015 Loerie Awards

This year's Loerie Awards show saw Joe Public being recognised with 15 Loeries in total, including 1 Gold, 8 Silver and 6 Bronze awards. The agency again showed its breadth, being awarded across multiple categories, including Direct Mail, Live Activations, Print, Radio and Television and Integrated Campaigns.

Issued by Joe Public 26 Aug 2015 09:47

[Digital Marketing] Strategy trumps trends
[Digital Marketing] Strategy trumps trends

Twenty-seven million pieces of digital content shared on the internet in one day. That's one bit of content - a video, an article, a photograph, perhaps an infographic - for every second person in South Africa, every 24 hours. Over a year, that balloons to nearly 10 billion pieces of content, overtaking the number of people on Earth.

By Riaan Wolmarans, Issued by Metropolitan Republic 26 Aug 2015 07:05



We all live in a...
We all live in a...

Recently, in Upington, our waitress told us with a lot of pride that she lives in a brick house. Obviously brick houses are a type of differentiation that exists much like the status associated with living in the northern suburbs of Johannesburg...

By Erik du Plessis and Neil Higgs 26 Aug 2015 06:21

Rob Newlan
Creativity unlocks the power of technology

Today the bar for creativity is extremely high. It starts with people. Anyone can use the phone in their pocket to shoot and edit high quality video - something that would have been unthinkable even ten years ago...

By Rob Newlan 25 Aug 2015 13:16

Best Overall Beauty Blog is 9 Lives
Best Overall Beauty Blog is 9 Lives

The SA Beauty Blog Awards, in association with TanOrganic South Africa, has announced the winners for the inaugural 2015 SA Beauty Blog Awards, which attracted nominations from more than 100 bloggers around the country...

25 Aug 2015 08:17

Marketing relationships are a trust-based affair
Marketing relationships are a trust-based affair

The role of outsourced marketing companies has evolved drastically over the past two decades.

By Megan Stark 24 Aug 2015 13:07

Calculating the budget (Part three)
Calculating the budget (Part three)

Now, where was I? Ah yes, there I am! In the last few articles we've been looking at budgets and I just wanted to cover a few of the remaining ones so that you are able to do broad comparisons between them all...

By Chris Brewer 24 Aug 2015 12:00

Spitfire goes 'guns out' - Durban doesn't know what's hit them! - Spitfire Films
Spitfire goes 'guns out' - Durban doesn't know what's hit them!

A squadron of Spitfires descended on Durban for Loeries 2015 - and by the end of the weekend had added even more birds to their cabinet, along with a few sore heads!

Issued by Spitfire Films 24 Aug 2015 11:50

M-Net stars Algoa FM's Power Couple - Algoa FM
M-Net stars Algoa FM's Power Couple

Algoa FM's Power Couple, Juran Banfield (32) and Juanita De Andrade (33), will star in M-Net's new prime time reality show that starts on Thursday, 10 September on M-Net Channel 101.

Issued by Algoa FM 21 Aug 2015 11:22

[TrendTalk] Dear brands, stop stuffing up social!
[TrendTalk] Dear brands, stop stuffing up social!

Brands need to seriously get their social media act together. Last week went down as another week of #brandfails that could have been totally avoided with basic social media training, a social media strategy and an understanding of how powerful the mass consumer voice is in the face of perceived or real injustice.

By Louise Marsland 21 Aug 2015 11:14

TBWA\Hunt\Lascaris\Jhb celebrates double Loeries Gold - TBWA
TBWA\Hunt\Lascaris\Jhb celebrates double Loeries Gold

Seven Loerie Awards, including two Golds and two Silver, have confirmed the position of TBWA\Hunt\Lascaris\Johannesburg among South Africa's top creative advertising agencies.

Issued by TBWA 21 Aug 2015 11:08

Hitting the tweet spot with Twitter
Hitting the tweet spot with Twitter

The question that arises most with regards to tweeting relates to the frequency of tweeting. How many times is acceptable and how many times is too much. The answer to this question is not a perfect science, but enough information is available out there to establish basic guidelines.

By Dries Badenhorst 21 Aug 2015 06:48

Five things the PR industry does that undermines its value
Five things the PR industry does that undermines its value

Over the past ten years of working in the PR industry I've encountered varying degrees of admiration, disinterest and complete distrust when telling people what I do for a living. As an industry, we've largely failed to build our own reputation as invaluable contributors to companies' bottom line. In some part, this is thanks to the abstract nature of our work. But we've also simply not lived up to the high standards we proclaim to hold ourselves to.

By Andre Fourie 7 Aug 2015 12:35

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