TV will always be a cornerstone in advertising. The total ad spend on linear TV is expected to reach almost $74 billion this year, showing just how strong the industry remains. But the TV category is also changing rapidly. From OTT to programmatic, advertisers and broadcasters are seeing shifts in traditional TV like never before. So what should we expect in the New Year? Here are three predictions.
"Have a conversation with somebody that is not like you." In the latest episode of With or Without Sugar, Giles Shepherd of The Brand Alive Group hears from Angel Jones of Homecoming Revolution about what South Africans should be doing to help Brand South Africa to regain its lost equity.
Brand Alive 1 day ago
Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes. Leveraging Hollywood stars' power and recognisability, companies first tapped into the potential of the Big Screen.
JP Kloppers 2 days ago
To say that this year has been an interesting one is an understatement. No-one could have predicted the effect on the news cycle of the combination of local news with content that couldn't be made up, global political tsunamis whose waves will continue to batter us for some time and a tough economic climate.
Jennifer Stein 1 Dec 2016
Just because your privacy policies dictate that you need to run email marketing from within your own IT infrastructure, doesn't mean that you can't use a professional email marketing software system. Generally CRM or other software does not provide the necessary functionality that dedicated email marketing software can provide.
LOW FAT 1 Dec 2016
Victor Navarro, EMEA sales director, Media Solutions at Sizmek, shared his insights on the rise of programmatic advertising in the United Kingdom at the StrikeAd Mobile Programmatic Advertising event. Navarro urged South African advertisers to get on board with creating relevant messages for mobile users, lest they get left behind, as the days of desktop only advertising are over.
Pasqua Heard 1 Dec 2016
This week, we find out what's really going on behind the selfie with Lebohang Mokoena: 28-year-old entrepreneur selected in a Dragon's Den-style interview to spearhead Goodbye Malaria's merchandising and fundraising effort at their new pop-up stores at airports, which launched on 23 November.
Leigh Andrews 30 Nov 2016
In 1998, Colin Thornton started Dial a Nerd in the garage of his parents' home, initially fixing the computers of family and friends. 18 years later it has grown into a fully-fledged IT support company that seems to have stood the test of time in an industry characterised by constant and rapid evolution.
Lauren Hartzenberg 30 Nov 2016
The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.
27 Jun 2001
Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.
27 Jun 2001