Ran Neu-Ner
[OOH Focus] Integration of mobile OOH ads

The quick penetration of mobile in Africa, skipping landline usage straight to the digital age, has dramatically transformed communication in the process. Over half of South Africa's internet traffic comes from mobile devices with 23 million smartphone users, equating to a population penetration of 47%.*

By Ran Neu-Ner 30 Nov 2015 12:13

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Word-of-mouth advertising

Having looked at the media planning side of advertising over the past few weeks, I thought I'd end the year by examining various kinds of media, but then thought better of it.

By Chris Brewer 30 Nov 2015 12:00

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Getting internships right

The definition of an internship is quite clear amongst many sources that can be quickly googled.

By Claire Jackson-Bernardo 26 Nov 2015 08:00

Programmatic buying unpacked
Programmatic buying unpacked

Programmatic buying is a buzzword that is taking the industry by storm. There is a lot of confusion around this topic and it's often seen as very technical and complicated. In this article we will unpack the basic principles of programmatic media buying and how brands can leverage the power of this technology as well as how terms like 'Real Time Buying' fit into the mix.

By Graeme Stiles 25 Nov 2015 14:08

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The transparent brand: The positives and pitfalls of when brands bare their souls

Transparency is a concept that brands should not take lightly.

By Matthew Edwards 24 Nov 2015 10:11

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Media score cards - so wrong

Last week I discussed media planning bias and it appears to have hit a few raw nerves, judging from the emails and phone calls I received.

By Chris Brewer 23 Nov 2015 12:00

Top five ways to advance your content marketing strategy - Foreword
Top five ways to advance your content marketing strategy

When it comes to content marketing, the most important element of a successful strategy is being able to balance what your company has to say and what your customers, and potential customers, want to hear.

Issued by Foreword 23 Nov 2015 09:31

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[MRMW 2015] Engaging with a digital-first generation

During the second day of the MRMW conference in Cape Town, the focus was on millennials and some of the research being done to conduct the trends on social media.

By Beverley Klein 18 Nov 2015 09:34

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10 reasons why the time has arrived to adopt programmatic media buying

Programmatic media buying is enjoying exponential growth in North America and Europe, but the concept is still relatively new in South Africa. We're seeing some confusion among brands about what programmatic buying is, and many brands don't know where to begin with introducing it to their digital marketing strategies (read this article for a primer).

By Andre Steenekamp 17 Nov 2015 13:28

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Marketers are the new CEOs

There is a new role being assigned to top marketers in business: the role of the Chief Experience Officer (CEO).

By Farren Roper 16 Nov 2015 10:00

Sappi results for the year and fourth quarter ended September 2015 - Sappi
Sappi results for the year and fourth quarter ended September 2015

Strong performance with full year earnings per share excluding special items up 55%.

Issued by Sappi 13 Nov 2015 12:06

Brand inc shortlisted for Sport Agency of the Year fifth year running - Brand inc
Brand inc shortlisted for Sport Agency of the Year fifth year running

Brand inc Creative Group has been shortlisted in the prestigious Sport Agency of the Year category at the 2016 Discovery Sport Industry Awards. This is the fifth time that the agency has been nominated for the esteemed award.

Issued by Brand inc 4 Nov 2015 10:58

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The seven Rs of marketing to the youth in South Africa

Not only are young South Africans becoming more aware of current and important news stories and issues facing their world, but there is also a heightened sense of awareness of those less fortunate than themselves.

By Mike dos Santos 14 Oct 2015 08:12

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