Marketing & Media News

Menu
Last 7 days|Last 30 days
How to embrace AI in emerging markets like Africa
How to embrace AI in emerging markets like Africa

With the advent of AI, there is, perhaps understandably, great fear around the loss of work for many; however, some of this is misplaced due to a lack of understanding of what AI will truly mean for us all. And while the reality is that AI will no doubt take some jobs away, it will, in fact, create jobs too. So, what potential does it have to improve the lives of many in Africa?

By Tyler Golato and Rob Green 7 hours ago

The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else.

By Leigh Andrews 9 hours ago

DRC documentary wins human rights award
DRC documentary wins human rights award

JUBA, South Sudan - A Congolese documentary film has received global accolades for highlighting human rights in the Democratic Republic of Congo.

9 hours ago

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction.

By Wynand Smit 1 day ago

Adisa Amanor-Wilks is the founder and CEO of Abjel Communications.
Social entrepreneurship - an amazing tool that can help African development

As entrepreneurship is crucial for any thriving economy, the growing number of entrepreneurs in Africa has captivated the interest of the world.

By Adisa Amanor-Wilks 1 day ago

Philip Thomas, Ascential Events CEO and chairman-elect of Cannes Lions.
CMO Growth Council launched by Cannes Lions and ANA

The Cannes Lions International Festival of Creativity in partnership with the Association of National Advertisers' (ANA) CMO Masters Circle, announced the launch of the CMO Growth Council.

2 days ago

Alisée De Tonnac, co-founder and chief executive officer (CEO) of Seedstars World.
Today's emerging market entrepreneurs will achieve SDGs - Seedstars

This is the generation of entrepreneurs that will achieve the Sustainable Development Goals (SDGs), as much more needs to be done to boost impact investing and to accelerate entrepreneurs in emerging markets, according to Alisée De Tonnac, co-founder and chief executive officer (CEO) of Seedstars World.

2 days ago

AfriDocs and Channel24 strike streaming deal
AfriDocs and Channel24 strike streaming deal

The only free streaming platform on the continent for the best African documentaries, AfriDocs, has reached agreement with Channel24 to stream its content exclusively on the channel.

3 days ago

Showcasing Africa's innovators
Showcasing Africa's innovators

The disruptors and innovators in Africa that have come up with solutions to Africa's most serious problems will feature on the African Innovation Summit (AIS) agenda. AIS believes that the solutions are in Africa and innovators need to be at the table architecting a conducive environment for innovation to thrive in Africa.

3 days ago

The role of mobile in building brand loyalty
The role of mobile in building brand loyalty

With falling consumer confidence and a slow growth economic growth outlook, brands are intensifying the fight for consumer loyalty. Mobile is emerging as a powerful enabler - and driver - of brand loyalty in South Africa.

By Nicholas Bednall 3 days ago

David Tiltman, head of content, Warc. Image supplied.
Warc and Sabre Awards partner to showcase PR-led case studies

Warc has partnered with the Sabre Awards in order to expand its content to include PR-led case studies from around the world.

3 days ago

#AfricaLEAD: Jack Leslie on why this is Africa's time
#AfricaLEAD: Jack Leslie on why this is Africa's time

All the economic indicators, as well as other portents are in place for unparalleled Africa development, according to Jack Leslie, chairman of global marketing communications firm, Weber Shandwick. Leslie visited South Africa and Kenya recently to open a dedicated office in Nairobi.

By Louise Marsland 3 days ago

Kigali, Rwanda.
AfDB partners with Africa Innovation Summit

KIGALI, Rwanda - The partnership of the African Development Bank (AfDB) with the second edition of the Africa Innovation Summit (AIS 11), to be held in Kigali, Rwanda, 6-8 June 2018, was seen as crucial for the success of the first summit too.

3 days ago


All rights reserved. Copyright © 2018. Republish permission. ADSL & Web hosting proudly provided by Afrihost. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use, PAIA.