The Thought Leadership Digibates is a series of monthly industry digital debates, organised by Aegis Media,
brought to you by Bizcommunity and audio-streamed live via www.bizradio.co.za (mobile or pc)
Johanna McDowell. Image provided.
Marketers to take digital in-house at unprecedented rate

For marketers, who've been very focused on budgets during the past 12 months, their expectations of their agency partners will continue to be high. Agencies are expected to be able to manage the marketers' smaller or tighter budgets. It is a real worry to marketers that agencies will struggle with this, as evidenced in the Scopen AgencyScope South Africa 2017 report. With our economy only growing a little, this focus will continue to persist in 2018.

By Johanna McDowell 1 hour ago

History has a way of repeating itself, even in PR
History has a way of repeating itself, even in PR

Jeepers, it's already February of the new year and one is still trying to shake off the December mood and trying to recover from the January blues. It's almost made it impossible for one to focus and actually put their thoughts to paper, who else can relate?

By Khangelani Dziba 2 hours ago

Confex industry stimulates business growth
Confex industry stimulates business growth

According to Shaun Bird, Sandton Convention Centre's GM, the conference and exhibition industry has had an ongoing and significant impact on the greater business and tourism value chain, contributing to growth in a wide variety of sectors. "For every person who participates in an exhibition or conference, as an exhibitor, visitor, or delegate, there are positive repercussions for the local economy."

3 hours ago

Rob and Sam Paddock, co-founders of GetSmarter | Photographer: Terry Levin
#DesignIndaba2018: Getting smarter at partnering by design

Brothers and co-founders (or 'partners by design' as they call themselves) Sam and Rob Paddock, CEO and chief of strategic partnerships at GetSmarter addressed Design Indaba delegates yesterday on how partnering at the student level as well as the employee and executive level has not only increased their course completion rate but resulted in the turnaround of the business, offering a solution to help overcome the challenges of distance learning and barriers to business success.

By Jessica Tennant 3 hours ago

Nando's and M&C Saatchi Abel are on a mission to put autocorrect in its place as they invite South Africans to #rightmyname
Nando's and M&C Saatchi Abel are on a mission to put autocorrect in its place as they invite South Africans to #rightmyname

In their quest to highlight typically South African challenges, Nando's, together with its advertising agency M&C Saatchi Abel, has launched #rightmyname in continued effort to contribute to the broader dialogue of South Africa.

Issued by M&C Saatchi Abel 3 hours ago

Boris Dzhingarov
Four reasons to use social media as your focus group

Focus groups have long been an important part of the business world. For decades, business owners have gathered individuals from a desired demographic and used their feedback to gauge the potential success of a new product, business idea, or policy change. But with increasing connectivity through social media, focus groups are arguably no longer essential. Instead, you can gauge reactions from a target demographic directly on social media. Here are four reasons that you should be using social media as your focus group.

By Boris Dzhingarov, Issued by Monetary Library 4 hours ago

34° has the right mix for 2018
34° has the right mix for 2018

At 34° we feel exceptionally prepared for the year ahead. Our creative offering has grown thanks to a host of new senior hires that answer the channel-neutral, solutions-based needs of our growing client portfolio.

Issued by 34° 4 hours ago

Google-Getty deal is good, but more needs to be done
Google-Getty deal is good, but more needs to be done

SAFREA applauds the partnership between Google and Getty Images that was announced earlier this month with a view to preventing photographic copyright infringement.

Issued by SAFREA 4 hours ago

G&G Digital launches breakthrough photography and videography services
G&G Digital launches breakthrough photography and videography services

G&G Digital has officially launched photography and videographic services that break through the noise and hit the creative and strategic mark for clients. The dedicated content team aims to create images and video that drives action with engaging rich media for use across all digital channels.

By Desiree Gullan, Issued by G&G Digital 4 hours ago

Cape Town Film Studios.
African influence on Hollywood films

In the wake of the success of the Black Panther movie which opened globally last week, CNN Marketplace Africa this week examines Africa's ever-increasing influence in Hollywood.

5 hours ago

How 'brand you' came to be
How 'brand you' came to be

...a person's name is, to that person, the sweetest and most important sound in any language.
From packets of Tim Tams and jars of Vegemite to luxury handbags, today's marketing is stamping our names on the things we buy, setting us out as unique individuals.

By Gary Mortimer 6 hours ago

on Design Indaba set she built at Artscape, Cape Town South Africa by .
#DesignIndaba2018: Speaking in colours

Since man or woman first daubed on cave walls, form and colour have been used to evoke ideas or to create a dialogue between artist and community. Perhaps the value of any graphic design may be determined by how effective it is in influencing a desired outcome, provoking a specific mental or emotional response in the viewer.

By Terry Levin 6 hours ago

Zach Lieberman, artist and educator - creative coder.
#DesignIndaba2018: Zach Lieberman's magical world

Academic, rockstar or DJ? This was one of the questions I had for artist and educator - creative coder, Zachery Lieberman in our interview on Day 1 of Design Indaba 2018.

By Sue Disler 23 hours ago