One of the basic human emotions you don't often see being used as a marketing tool is regret. But it is powerful: how many of us do not wonder about where the other fork in the road might have taken us?
Brendan Seery 11 hours ago
During the Durban International Film Festival, 21-25 June, the KwaZulu-Natal Film Commission will launch its community outreach programme to local townships, in celebration of 100 years of film in KwaZulu-Natal.
12 hours ago
With the noble desire to positively impact SA's unemployment challenge, Giraffe created a mobile application to streamline the recruitment process for employers and jobseekers alike. The startup has since been recognised as a top technology startup in emerging markets, winning the global Seedstars World competition in 2015 and bagging the handsome $500,000 investment prize.
Lauren Hartzenberg 12 hours ago
The Sofn'free HairXperts Masters Challenge 2016 was definitely one for the books, bringing out SA's most shear hair experts. Red Cherry, being the production house for the show, produced launch and maintenance promos as well as a total of eight shows for the hair care brand, which included many hair raising moments and a grand finale that really brought #afrofuturism and the best of what SA has to offer to life. The drive behind the challenge is to discover extraordinary South African hair stylist talent and showcase it for the world to see saying, "Hello World, we have arrived. We are a cut above the rest". And boy did the competition show-up and show-off! This nationwide search really gave us a glimpse into a very bright future for the South African Black Hair Industry.
Red Cherry Media 13 hours ago
EXSA, the Exhibition and Events Association of Southern Africa, will join exhibition organisers, venues, associations and service providers from countries all around the world in support of the first ever "Global Exhibitions Day" on 8 June, 2016.
EXSA 14 hours ago
The brief from DDB CD Chris Charoux to Spitfire director Markstry on their first commercial for new client Huawei was simple: Keep it premium. And for Markstry, that's business as usual. So over two very long days, shooting in seven locations with two cameras and a drone, no stop was left unpulled.
Spitfire Films 14 hours ago
A brand has less than two seconds to make an impact with a potential customer. On the web, the endless barrage of advertising and content means that your company has to stand out from the crowd, or risk becoming part of the noise.
Hicks Crawford 15 hours ago
Leads generation is key in the financial service industry and from 2015 we played a vital role in supporting Old Mutual on the My Money Plan. With the objective of generating leads, the My Money squads hit the road and got busy gaining the confidence of South African consumers.
Offlimit Communications 15 hours ago
Media sales teams are under pressure from a multichannel world. A world in which some of their skills may be replaced by algorithms as programmatic media houses take over some of the inventory from publishers. A world with new job descriptions that didn't exist even five years ago.
15 hours ago
I'm not sure if you've noticed but we are living in a new revolution - the digital revolution. And because of this, marketing has changed; it has become increasingly obvious that it is no longer about "sell sell sell" but "engage engage engage".
Lebogang Mokubela 1 day ago
Social media has become an indispensable part of everyday life and has altered the way people interact with one another. Entrepreneurs have come to rely on social media marketing practices as well as social media management tools in order to promote their products and services. There are numerous benefits to using social media as a marketing tool for your business. The five major social media benefits include:
AIMEÉ SERRÃO 25 May 2016