Aegis Thought Leadership Digibates most commented

Your industry

The Thought Leadership Digibates is a series of monthly industry digital debates, organised by Aegis Media,
brought to you by Bizcommunity and audio-streamed live via www.bizradio.co.za (mobile or pc)
Rolf Akermann
The danger of being too focused

Constantly we are reminded to be, or stay, focused. But is this always right?...

By Rolf Akermann 27 May 2015 09:11

Selling online made simple - Trudon
Selling online made simple

Selling your products online is the right thing to do, isn't it? This is probably a question you've asked yourself before.

By Johann Barnard, Issued by Trudon 26 May 2015 10:20

Marketing executives think SEO is something you do in the toilet!
Marketing executives think SEO is something you do in the toilet!

Marketing executives comments on search engine optimisation: "SEO is like something you do in the toilet, we know it's important but spare us the details"...

By Gordon Barker 26 May 2015 09:43

Heart FM Sport kicks it up a notch with Feinberg on Football - Heart FM
Heart FM Sport kicks it up a notch with Feinberg on Football

Multi-award winning sports anchor, Nick Feinberg presents new football show on Heart FM

By Unity Ruiters, Issued by Heart FM 25 May 2015 13:07

How to choose an advertising agency
How to choose an advertising agency

Advertising can be one of the biggest items of expenditure on a company's balance sheet, so with such a major investment, it's crucial that your future agency should fully understand your business...

By Chris Brewer 25 May 2015 12:00

Smartphones are converging on all LSMs
Smartphones are converging on all LSMs

Cheap smartphones are reshaping consumer behaviour in South Africa faster than many marketers realise. Here's how to position your brand at the forefront of the trend and create effective platforms for engaging with mobile customers.

By Andre Steenekamp 25 May 2015 05:47

SMG reports back on the Festival of Media
SMG reports back on the Festival of Media

I was fortunate to attend this year's Festival of Media in Rome. The Festival is dedicated to all those who deal with media from a global perspective: an opportunity for the participants to share ideas and projects with top managers and most influential people in the industry...

By Lia Smit 22 May 2015 13:45

Unpacking brand activation for FMCGs
Unpacking brand activation for FMCGs

Changes in the power dynamics along the path-to-purchase have introduced a new world order in which customers reign and love flaunting their freedom.

By Joseph Neusu 22 May 2015 13:19

Empowering women, one brand at a time
Empowering women, one brand at a time

Women are everywhere. No surprise right? They do, after all, make up 50% of the world's population. Smart brands are getting in on the conversation, but several are missing the mark...

By Leslie Pascaud 21 May 2015 14:00

We are because of PR - Bizcommunity.com
We are because of PR

A paraphrase of the definition of Ubuntu - we are because you are - goes some way to explain that apart from our pride in being Africa's premier B2B news distribution channel, Bizcommunity is also proud to be home to a great many of the continent's foremost PR, marketing and digital communications professionals.

Issued by Bizcommunity.com 21 May 2015 12:06

I'm not a communication strategist - I am a consumer advocate
I'm not a communication strategist - I am a consumer advocate

We, as communication strategists, often get drowned by our own jargon, statistics, consumer mapping and landscapes that we forget the very essence of being an effective communication strategist is to bring in a consumer's perspective to the advertising agency.

By Mogorosi Mashilo 21 May 2015 11:05

2015 South African mobile location-based advertising report released by Vicinity Media - Vicinity Media
2015 South African mobile location-based advertising report released by Vicinity Media

Mobile spend across South Africa is growing year on year however still lags behind developed markets such as the US, where mobile is currently positioned as the true 'first screen'. As Africa's first true location-based mobile ad network, Vicinity Media releases its state of the industry report every quarter, with the 2015 first quarter report having recently been released. The report aims to inform marketers, agencies and brands just how effective mobile is becoming and recognises the early adopters that are getting it right.

Issued by Vicinity Media 21 May 2015 10:47

Word-of-mouth marketing is dead
Word-of-mouth marketing is dead

I love 'word-of-mouth' marketing. Or I did, right up until it died...

By Tim Wyatt-Gunning 21 May 2015 10:45