The Thought Leadership Digibates is a series of monthly industry digital debates, organised by Aegis Media,
brought to you by Bizcommunity and audio-streamed live via www.bizradio.co.za (mobile or pc)
Millennial marketing in 2017 – from one
Millennial marketing in 2017 – from one

Advertising is fun, we all love it and we love watching those classic South African humour based television or radio adverts. But how often do we get one of those? Wimpy and their “Talk Foreign” or Klipdrift with “Met Eish”, the Vodacom guy etc.

By Murray Robertson 12 hours ago

Amped up for facial recognition
Amped up for facial recognition

With the onset of Black Friday last year, Techsys Digital were inspired to do something groundbreaking using facial recognition technology in order to drive excitement around The Foschini Group's Black Friday promotion and build their CRM database.

Issued by Techsys Digital 12 hours ago

AVATAR cofounders Zibusiso Mkhwanazi and Veli Ngubane
AVATAR and M&C Saatchi Abel mark SA agency landscape's first share swop

Today, AVATAR and M&C Saatchi Abel have announced a share deal that will see each of the agencies acquire a minority stake in each other's operations.

14 hours ago

With or Without Sugar - Brand trends for 2017
With or Without Sugar - Brand trends for 2017

In the first episode of With or Without Sugar for 2017, four leading professionals in brand strategy, design and communication collect at a trendy gin bar in Johannesburg to talk about the upcoming trends that all brand professionals should be considering for the coming year - and beyond.

Issued by Brand Alive 15 hours ago

Striking the balance between viewability and user experience
Striking the balance between viewability and user experience

It's not new to say that the advertising industry has made a monumental shift towards putting viewability at the forefront of campaign goals, however, the impact on user experience is increasingly being called into play.

Issued by Exponential 15 hours ago

How to address the needs of the uncompromising customer
How to address the needs of the uncompromising customer

Intercontinental Hotels Group's (IHG) 2017 Trends Report - The Uncompromising Customer: Addressing the Paradoxes of the ‘Age of I', launched at the World Economic Forum (WEF) in Davos, Switzerland, highlights the uncompromising nature of today's customer who expects brands to deliver experiences that satisfy contradictory needs.

15 hours ago

Mikhail Grachikov © –
Fine-tuning talent with the #LibertyRadioAwards

Lance Rothschild first coined the ‘real-time audio decision-influencing opportunity' mnemonic for radio back in 1987. It's more relevant than ever 30 years later, with the 2017 #LibertyRadioAwards just around the corner.

By Leigh Andrews 15 hours ago

Bonitas is with you 'for the long run'
Bonitas is with you 'for the long run'

Bonitas Medical Fund, a major sponsor of the Comrades Marathon for the past decade, recently announced that it has renewed its contract for an additional four years. The brand's stance on the Comrades Marathon is simple: "As a proudly South African company that promotes accessible quality healthcare we feel this ultra-marathon is an ideal fit for us to talk about making good wellness choices every day and celebrate ordinary people doing extraordinary things."

Issued by Bonitas 15 hours ago

Asian marketing trends in 2017
Asian marketing trends in 2017

Based on its in-depth analysis of the 2016 Warc Prize for Asian Strategy, Warc has released a report on effective Asian marketing trends for 2017.

16 hours ago

The Neuromarketing seminar is back by popular demand!
The Neuromarketing seminar is back by popular demand!

Join us for a fascinating glimpse into the world of Neuromarketing and see how these insights can help you uncover the hidden triggers of consumer purchasing behaviour.

Issued by Knowledge Resources 16 hours ago

Deseré Orrill
#BizTrends2017: Real time and real people, living real lives will count in 2017

Over 2016, social media continued to dominate the digital waves worldwide with new apps as well as information hungry audiences, who in South Africa, really started to switch onto mobile. As audiences grow tired of the curated social experience - bored with impeccable photos of everyone having a perfect life, or brands using social as an extension of their advertising "perfect world view" - we saw a move towards a greater desire for REALITY in social media.

By Deseré Orrill 3 days ago

Design thinking and empathy generation
Design thinking and empathy generation

Empathy generation is pivotal to the design thinking process, and an essential capacity to ensure successful execution across all phases of the design thinking framework.

By Robert Bloom and Katherine Train 13 Jan 2017

Ad Talent Salary Survey 2017
Ad Talent Salary Survey 2017

Ad Talent has released the results of their comprehensive annual salary survey of the communications industry in South Africa.

Issued by Ad Talent 13 Jan 2017