For marketers, who've been very focused on budgets during the past 12 months, their expectations of their agency partners will continue to be high. Agencies are expected to be able to manage the marketers' smaller or tighter budgets. It is a real worry to marketers that agencies will struggle with this, as evidenced in the Scopen AgencyScope South Africa 2017 report. With our economy only growing a little, this focus will continue to persist in 2018.
Johanna McDowell 1 hour ago
Jeepers, it's already February of the new year and one is still trying to shake off the December mood and trying to recover from the January blues. It's almost made it impossible for one to focus and actually put their thoughts to paper, who else can relate?
Khangelani Dziba 2 hours ago
According to Shaun Bird, Sandton Convention Centre's GM, the conference and exhibition industry has had an ongoing and significant impact on the greater business and tourism value chain, contributing to growth in a wide variety of sectors. "For every person who participates in an exhibition or conference, as an exhibitor, visitor, or delegate, there are positive repercussions for the local economy."
3 hours ago
Brothers and co-founders (or 'partners by design' as they call themselves) Sam and Rob Paddock, CEO and chief of strategic partnerships at GetSmarter addressed Design Indaba delegates yesterday on how partnering at the student level as well as the employee and executive level has not only increased their course completion rate but resulted in the turnaround of the business, offering a solution to help overcome the challenges of distance learning and barriers to business success.
Jessica Tennant 3 hours ago
In their quest to highlight typically South African challenges, Nando's, together with its advertising agency M&C Saatchi Abel, has launched #rightmyname in continued effort to contribute to the broader dialogue of South Africa.
M&C Saatchi Abel 3 hours ago
Focus groups have long been an important part of the business world. For decades, business owners have gathered individuals from a desired demographic and used their feedback to gauge the potential success of a new product, business idea, or policy change. But with increasing connectivity through social media, focus groups are arguably no longer essential. Instead, you can gauge reactions from a target demographic directly on social media. Here are four reasons that you should be using social media as your focus group.
SAFREA applauds the partnership between Google and Getty Images that was announced earlier this month with a view to preventing photographic copyright infringement.
SAFREA 4 hours ago
G&G Digital has officially launched photography and videographic services that break through the noise and hit the creative and strategic mark for clients. The dedicated content team aims to create images and video that drives action with engaging rich media for use across all digital channels.
In the wake of the success of the Black Panther movie which opened globally last week, CNN Marketplace Africa this week examines Africa's ever-increasing influence in Hollywood.
5 hours ago
...a person's name is, to that person, the sweetest and most important sound in any language.From packets of Tim Tams and jars of Vegemite to luxury handbags, today's marketing is stamping our names on the things we buy, setting us out as unique individuals.
Gary Mortimer 6 hours ago
Since man or woman first daubed on cave walls, form and colour have been used to evoke ideas or to create a dialogue between artist and community. Perhaps the value of any graphic design may be determined by how effective it is in influencing a desired outcome, provoking a specific mental or emotional response in the viewer.
Terry Levin 6 hours ago