Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Chemory Gunko 10 hours ago
Five semi-finalists have been chosen to progress to the next phase of Mozilla's $250,000 Equal Rating Innovation Challenge – a global competition to help catalyze new thinking around ways to connect the unconnected – and South African teams Afri-Fi: Free Public WiFi and Zenzeleni Networks are among them.
Lauren Hartzenberg 11 hours ago
I am lying in the middle of the Noosa River an hour outside of Brisbane. After a pretty crazy year where we were working right up to Xmas I was suddenly on vacation. Holidays are strange, lovely things. They creep up on you with the best of intentions. It's like a really weird neighbour who appears out of nowhere from behind a hedge only to give you some freshly baked blueberry muffins.
Damon Stapleton 12 hours ago
GetSmarter's 2017 Career Guide is here: download it today and learn all you need to know about this year's most disruptive workplace trends; managing an evermore multigenerational workforce; and bridging your own skills gaps to ensure you use this year to carve out a career path you'll love.
GetSmarter 12 hours ago
Alliance Media is proud to support the TEARS Foundation by offering media space to increase the awareness of the TEARS Foundation's causes.
Alliance Media 12 hours ago
Adclick Africa, one of the leading data-driven digital media and marketing companies in South Africa, is a fully-fledged Level 1 BEE company that is set to scale greater heights in 2017. Founded in 2013 by Velly Bosega, the company has been on an upward trajectory for the past four years.
Adclick Africa Media Group 13 hours ago
Over the last three years, programmatic buying in South Africa has grown tremendously. Buyers and agencies alike are seeing the value of both buying media programmatically as well as buying programmatic guaranteed media, and as such have invested in technology as well as in upskilling staff.
Paula Raubenheimer 13 hours ago
It's a brand-new year and Howard Audio has hit the ground running with a slew of productions under our belt, and what better way to celebrate 2017 than with our first award of the year! The MTN “Nightshift” commercial for which we were responsible for re-creating the Commodores classic hit, was awarded the monthly “best of reel” from iDidtht for December. A huge shout-out to all involved; Director Teboho Mahlatsi from Bomb Commercials, MOI content for all the VFX post production, Upstairs Ludus for the off-line edit and the amazing creative team from Metropolitan Republic. Not forgetting the talented musicians who made the track a hit - And our track's vocal hero, Timothy Moloi, our very own homegrown “Marvin”.
Howard Audio 13 hours ago
One great way to build your company's brand is to appear at conferences, events, and meetings. By developing an interesting topic, connecting with others in your industry, and promoting your participation in events, you can continue to build your platform and promote your business.
Over 2016, social media continued to dominate the digital waves worldwide with new apps as well as information hungry audiences, who in South Africa, really started to switch onto mobile. As audiences grow tired of the curated social experience - bored with impeccable photos of everyone having a perfect life, or brands using social as an extension of their advertising "perfect world view" - we saw a move towards a greater desire for REALITY in social media.
Deseré Orrill 2 days ago
Here are our forecast trends for 2017, from IAS:
Johanna McDowell 12 Jan 2017