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Don't miss Marketing and Media News to go>> with @Bizwazza Every Thursday at 9am

For the hottest interviews, insights and issues from African and South African marketing, media, digital and ad industry leaders Biz Takeouts Marketing & Media Radio Show.

Guests may be interviewed live in 2OV's Cape Town studio, or may call in via Skype from anywhere. To apply to be interviewed, to advertise or for exciting sponsorship opportunities, email or contact host Warren Harding @bizwazza for more info.

Thursday mornings, 9am - 10am, on 2OceansVibe Radio via live audio streaming or via podcast anytime.

Zwipit offers cash for old mobile devices
Zwipit offers cash for old mobile devices

Zwipit, a global mobile buyback service provider founded in Spain in 2011, has launched in South Africa. It specialises in the acquisition of used mobile devices (tablets, feature phones and smartphones), the refurbishing and resale of these high quality products.

26 Nov 2014 09:51

Email newsletters: Keep customers informed to get repeat business
Email newsletters: Keep customers informed to get repeat business

Email newsletters are the medium most commonly used by companies to communicate with prospective customers and current customers. The goal of this communication is to educate, inform and persuade customers to visit them again...

By Dries Badenhorst 24 Nov 2014 14:00

Grim times, grievances at Gupta TV venture
Grim times, grievances at Gupta TV venture

No gum chewing, no sickbay, no cars - and if you fail to clock in on time, your salary will be docked...

By Gabi Mbele 24 Nov 2014 11:14

Bonnie Ramaila
Is CSI a farce or impactful?

It's that time of the year again, when a lot of corporates go out to give Christmas parcels to the needy. They give away food parcels, clothes, toys and school uniforms, fix schools, donate funds and everything in between. They task their PR agencies to create publicity around this razzmatazz and the agency gets measured on how much publicity they got. And if the CEOs get to be interviewed on one or all the morning TV shows, they are sure as hell keeping the account for another year.

By Bonnie Ramaila 24 Nov 2014 10:15

What Jeremy Sampson's going to do after leaving Interbrand
What Jeremy Sampson's going to do after leaving Interbrand

While he's had a rich, diverse career and is undoubtedly one of the local ad industry's biggest names, Jeremy Sampson's move from Interbrand shouldn't be seen as retirement - far from it, he explains.

By Leigh Andrews 21 Nov 2014 14:00

Why not to ignore your personal brand
Why not to ignore your personal brand

Brand consistency, in the long term, ensures consistent business and career growth. Very often business owners steer clear of focusing on their personal brand, as they do not like the spotlight.

By Ronell Swartbooi 21 Nov 2014 10:26

Louise Marsland
[TrendTalk] Is social media all hype?

OMW! Could it be true - is social media all just hype of its own making? Are brands actually wasting time and money on Facebook, Twitter and the like, as Forrester Research said this week - ICYMI? Awkward!

By Louise Marsland 21 Nov 2014 09:21

'Sima and Shakes'-ing up Cremora's ads - not inside, still on top?
'Sima and Shakes'-ing up Cremora's ads - not inside, still on top?

There comes a time when those much-loved classics start to look a little dated. Advertising's no different, with Cremora the latest in the clutch of brands to come up with an ad revival a few weeks ago...

By Leigh Andrews 21 Nov 2014 08:00

Vodacom and Zappar bring the iPhone 6 to life with Augmented Reality
Vodacom and Zappar bring the iPhone 6 to life with Augmented Reality

"Just on two million South African consumers now have Augmented Reality on their smart- phones through the MyVodacom app..."

Issued by Integrat 20 Nov 2014 10:04

Marion Scher
Snake oil or genius?

I recently spoke to the Association of Dietetics South Africa on dealing with the media - a hot topic for them these days with all the controversy around Banting and the LCHF diet... And of course, dare I say it, Professor Tim Noakes...

By Marion Scher 20 Nov 2014 06:50

Jeff Osborne
Car dealerships' ad spending "misaligned with customers"

The process of buying a car has changed drastically over the last few years - most significantly, self-educated customers have made a decision long before they enter a physical dealership, minimising the influence of the sales staff. Most purchases (as much as 70%) being with research conducted on a search engine, and most car buyers will consult no fewer than 7 sources before coming to a decision.

By Jeff Osborne 20 Nov 2014 06:45

Are we settling for mediocre customer service? - Ipsos
Are we settling for mediocre customer service?

The voice of the consumer has come to the fore in the last week with the dramatic events surrounding the banner that was erected by a disgruntled Cell C customer. The banner proclaimed Cell C to be "The most useless service provider in SA - Cell C Sandton City" and has brought the issue of customer experience under scrutiny.

Issued by Ipsos 19 Nov 2014 15:12

Service: two wrong feet and ugly shoes
Service: two wrong feet and ugly shoes

What a swirl of service-siren crazy we've been treated to. Not the mad kind, the good kind - and finally! Because service is bollocks in South Africa and peeps be getting tired of having to lick their own. Cell C got called out on a massive billboard, another was hitched to the back of a car telling on FNB, there was the tweet-storm around a frog found in a Woolies salad, our home-grown trends analyst set out to anti-trend Fly SAA via his Instagram feed for being delayed, and yours truly let MTN know that the MacBook is mightier than the sword[1].

By Dylan Balkind 19 Nov 2014 08:39