Not only is retail advertising generally inefficient in South Africa but the majority of the big chains are missing out on profit opportunities by letting customers leave their stores unhappy.
Issued by Chris Moerdyk 28 Jul 2015 12:02
Effective 1 August 2015, Azania Mosaka will take over the early afternoon slot from 1pm to 3pm Monday to Friday on 702...
28 Jul 2015 12:00
The five candidates for the Advertising Media Association of South Africa (AMASA) Learnership Programme (ALP) have been selected. This year, the ALP bursaries were offered to current employees or interns at any of AMASA's membership agencies or media owners...
28 Jul 2015 12:00
Mortimer Harvey Africa Middle East has signed a two-and-a-half-year consultancy services agreement with Rameda, a state-of-the-art pharmaceutical company in Egypt.
Issued by Mortimer Harvey 28 Jul 2015 11:44
Facebook celebrated the one-year anniversary of the introduction of the Internet.org app by hosting a Developer Day at iHub in Nairobi, Kenya on 27 July 2015 and introducing new services...
28 Jul 2015 11:18
Three of South Africa's biggest Afrikaans celebrities, Sandra Prinsloo, Emo Adams, and Bobby van Jaarsveld, reveal which news stories moved them in Netwerk24's brand new marketing campaign. But the real emotion is evoked when these celebrities get personal and share experiences that changed their lives.
Issued by 24.com 28 Jul 2015 11:08
The inaugural Times Higher Education Africa Universities Summit will take place at the University of Johannesburg (UJ) on 30-31 July 2015...
28 Jul 2015 11:00
You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media: savvy and switched on 24/7 so as not to miss an opportunity or counter a threat.
By Louise Marsland 24 Jul 2015 10:46
80% of B2C marketers rate social media content marketing as the most effective.
By Louise Marsland 23 Jul 2015 08:21
Ann Nurock, our APEX awards media correspondent on the ground, spoke to ACA board member and the APEX Awards chairperson Gareth Leck, CEO at Joe Public, about what it takes to win an APEX award - particularly that elusive Grand Prix - and his desire to see more involvement from the industry...
By Ann Nurock 22 Jul 2015 14:06
Increasingly companies are trying to tap into the Low-Income market, but finding it extremely challenging. Discover some of the secrets, tactics and innovation required to succeed at the BoP!
Issued by Knowledge Resources 22 Jul 2015 11:44