Don't miss Marketing and Media News to go>> with @Bizwazza Every Thursday at 9am

For the hottest interviews, insights and issues from African and South African marketing, media, digital and ad industry leaders Biz Takeouts Marketing & Media Radio Show.

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Thursday mornings, 9am - 10am, on 2OceansVibe Radio via live audio streaming or via podcast anytime.

Building your profile in the business world
Building your profile in the business world

Human behaviourist Dr John Demartini explains how to build an effective business profile that reflects your ultimate potential.

9 Feb 2016 15:07

©Alexander Dubovitskiy via 123RF
Global crowdfunding portal launched to fund African entrepreneurs

Small and medium sized enterprises (SMEs) are the primary job creation engine in Africa, accounting for over 95% of firms and 60%-70% of employment.

9 Feb 2016 14:37

© Dmitriy Denysov – 123RF.com
Why personalising audiences increases profitability

By the end of 2016, global IP traffic will pass the zettabyte threshold, equating to more than 80 exabytes per month - nearly one billion gigabytes.

By Rivky Grauman 9 Feb 2016 14:00

© Micha Rosenwirth – 123RF.com
[Orchids & Onions] Lewis has it down pat, but minister should buckle up

Just because someone is a personality doesn't necessarily mean they will come across well in a TV commercial endorsing your brand.

By Brendan Seery 9 Feb 2016 14:00

#DesignMonth: From the air with flair
#DesignMonth: From the air with flair

Design is all about seeing something ordinary and making it extraordinary, and that's just what the guys at Sky Decor do. They transform old and abandoned aircraft parts and turn them into beautiful furniture displays.

By Beverley Klein 9 Feb 2016 13:15

How to create brand advocates with through-the-line advertising - Ayanda Mbanga
How to create brand advocates with through-the-line advertising

In the olden days (you know - like ten years ago) advertising was neatly divided into two areas: above-the-line (ATL) and below-the-line (BTL). The former consisted of television, cinema, radio and print. The latter revolved around direct mail, emails, banner, point-of-sale, leaflets, samples, competitions, telemarketing, etc. If you decided to advertise across the spectrum, you would be going through the divide from top to bottom, so to speak, which we call (with some imaginative verve) through-the-line advertising (TTL).

Issued by Ayanda Mbanga 9 Feb 2016 12:19

© Delmas Lehman – 123RF.com
Top copywriting rules

Last week I wrote about how long the copy in your advertisement should be, but over and above this you might want to remember the following top copywriting rules.

By Chris Brewer 8 Feb 2016 12:00

RADAR's not-so-new kids on the block
#DesignMonth: Not-so 'Under the Radar'

There's a not-so-new agency in (Cape) Town. It sees the whole of 2015 as a highlight as it's the year it moved into new offices in both Rose Street, Bo Kaap and Maboneng, Johannesburg. It also won new clients in Visa, Bacardi and DGB, entered and won its first Loerie, welcomed many new faces through their doors and launched a new website. Here's why RADAR's set to be the pulse of the local brand design industry.

By Leigh Andrews 5 Feb 2016 12:00

10 start-up decisions you'll never regret
10 start-up decisions you'll never regret

The 2014 Global Entrepreneurship Monitor (GEM) survey reported a startlingly low entrepreneurial activity in the face of high unemployment rate

By Thabiso Thantsha 5 Feb 2016 11:38

© Dolphfyn – 123RF.com
Digital media: What's going to be big in 2016?

So here we are - 2016, with yet another year under our belts. 2015 held some interesting developments in the digital space.

By Richard Lord 4 Feb 2016 15:00

Nadia Boucher Coombe, head of marketing for 24.com and Tseliso Rangaka, executive creative director at Ogilvy & Mather Cape Town
Doing work to be proud of

The latest radio and TVCs from Ogilvy for Careers24 are something to be proud of - highlighting the awkward scenarios that can arise when you're asked 'So what do you do?' They punt the point that you really should only do work you're proud of. If not, it's time to hit the job market - again.

By Leigh Andrews 4 Feb 2016 12:00

#DesignMonth: Fashion forward with Leah Misika
#DesignMonth: Fashion forward with Leah Misika

Leah Misika is the founder and managing director of La Mode Fashion. She's a design creative whose love for fashion and background in retail management makes for a well-balanced integration of disciplines.

By Beverley Klein 4 Feb 2016 09:35

Future marketing
Future marketing

I have come to the realisation that we as humans are changing the way we react to marketing at a ridiculous pace. We expect different things from companies than we did last year.

By Zane Ford 2 Feb 2016 13:34