Human behaviourist Dr John Demartini explains how to build an effective business profile that reflects your ultimate potential.
9 Feb 2016 15:07
Small and medium sized enterprises (SMEs) are the primary job creation engine in Africa, accounting for over 95% of firms and 60%-70% of employment.
9 Feb 2016 14:37
By the end of 2016, global IP traffic will pass the zettabyte threshold, equating to more than 80 exabytes per month - nearly one billion gigabytes.
By Rivky Grauman 9 Feb 2016 14:00
Just because someone is a personality doesn't necessarily mean they will come across well in a TV commercial endorsing your brand.
By Brendan Seery 9 Feb 2016 14:00
In the olden days (you know - like ten years ago) advertising was neatly divided into two areas: above-the-line (ATL) and below-the-line (BTL). The former consisted of television, cinema, radio and print. The latter revolved around direct mail, emails, banner, point-of-sale, leaflets, samples, competitions, telemarketing, etc. If you decided to advertise across the spectrum, you would be going through the divide from top to bottom, so to speak, which we call (with some imaginative verve) through-the-line advertising (TTL).
Issued by Ayanda Mbanga 9 Feb 2016 12:19
There's a not-so-new agency in (Cape) Town. It sees the whole of 2015 as a highlight as it's the year it moved into new offices in both Rose Street, Bo Kaap and Maboneng, Johannesburg. It also won new clients in Visa, Bacardi and DGB, entered and won its first Loerie, welcomed many new faces through their doors and launched a new website. Here's why RADAR's set to be the pulse of the local brand design industry.
By Leigh Andrews 5 Feb 2016 12:00
The latest radio and TVCs from Ogilvy for Careers24 are something to be proud of - highlighting the awkward scenarios that can arise when you're asked 'So what do you do?' They punt the point that you really should only do work you're proud of. If not, it's time to hit the job market - again.
By Leigh Andrews 4 Feb 2016 12:00