The Protection of Personal Information Act No. 4 of 2013 (POPI) was signed into law in November. It comes at a time when marketing has just entered the promised land of customer profiling, behavioural advertising, big data, and multiple marketing channels.
By Steve Ferguson 9 Dec 2013 08:42
A great man has passed away and we all mourn the loss of Madiba, but while we mourn, let us also celebrate the life and the achievements of one of history's greatest statesmen, and certainly South Africa's and Africa's greatest. (video)
6 Dec 2013 05:06
Many a retailer will sing to the tune of "The customer is always right", but not a lot actually live the phrase, much less invest any time or innovation in it. Luckily for you and I, this age of short-term vision is drawing to a close. Retailers can no longer put us in the consumer-only box - they have to take on a more human approach in reaching their sales targets.
By Sindy Peters 5 Dec 2013 10:35
NEWSWATCH: The ANC insists Thuli Madonsela leaked the provisional Nkandla report to the media, reports Mail & Guardian. She says she didn't, reports the SABC. Meanwhile, the final Nkandla report, warts and all, is due to be released in January, reports Sowetan Live, and Madonsela has hit back at her ANC critics (stopping short of labelling three of them liars), reports IOL.
By Rod Baker 5 Dec 2013 09:08
I have seen this on numerous occasions during my career... companies decide that they can do a better job, and cheaper, than an agency.
By Rolf Akermann 4 Dec 2013 15:39
The unbearable lightness of Yunus Carrim as he seeks to limit the damage from the Special Investigative Unit report on endemic SABC corruption.
By Ed Herbst 4 Dec 2013 08:09
Nando's reckons Sanral could at least have taken us to dinner before, what many believe to be a case of, taking us to the cleaners, that is.
3 Dec 2013 10:56
According to a recent survey, South African lecturers must adapt to the changing environment of their students by meeting them where they are most comfortable - in the social media space.
By Natasha Madhav 3 Dec 2013 09:54
Last week, Gloo was recognised as South Africa's best-performing digital agency at this year's Assegai Awards. Winning eight statues on the night, the agency continues to prove itself as a strategically led creative agency that delivers business results for its clients.
Issued by Gloo 3 Dec 2013 09:40
Full-service advertising agency Penquin, together with ConCept G Exhibitions and Events, were recently awarded the EXSA Best Outdoor Stand 2013.
Issued by Penquin Airtime 3 Dec 2013 08:52
Your content marketing campaign is one element of your business that you won't have to put to bed during the silly season.
By Colleen Lewis 3 Dec 2013 08:47
Following the competition to design stamps to commemorate World Design Capital 2014, the SA Post Office has announced the winner as Tammy Elliot, second is Lize-Marie Dreyer and third is Sean Creighton.
3 Dec 2013 08:13
With the advent of the Protection of Personal Information Bill (POPI) that has been passed into law, it is essential for marketers and entrepreneurs alike to understand the impact that this Act will have on the way in which we conduct business.
By Nick Durrant 3 Dec 2013 07:00
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