As we're now all well aware, Facebook Likes don't equate to sales. So what is their real value? Is it catastrophic for a brand or company not to be Liked? Indeed, is it a sin not to have any Facebook marketing strategy at all?
By Angelo Beck, Issued by Blast Brand Catalysts 24 Apr 2014 21:09
KwaZulu-Natal's top urban radio station, Gagasi FM, is the official radio partner of The FNB Whiskey Live Showroom taking place on 25 and 26 April 2014 at Tsogo Sun's Suncoast Casino, Hotels and Entertainment in Durban.
Issued by Gagasi FM 24 Apr 2014 20:46
The Sports & Events Tourism Exchange (SETE) Conference and Exhibition, now in its fourth year, will be taking place at the International Convention Centre (ICC) in Durban from 28 to 30 October 2014 together with third-year Conference Sponsor, the Culture, Arts, Tourism, Hospitality and Sport Sector Education and Training Authority (CATHSSETA).
Issued by Thebe Reed Exhibitions 24 Apr 2014 20:30
Imagine yourself, as you are right now. Perhaps you're sipping coffee while scrolling through a newsfeed of articles that interest you. You have your calendar ready with your tasks for the day. You know what you're about and where you're going.
By Jason Perelson 24 Apr 2014 14:00
The current reality of the ad industry is that of Charles Darwin's quote - 'It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.'
By Dylan Laubscher 24 Apr 2014 09:03
Just less than a year ago, I closed my own digital marketing agency and went freelance. A large contributing factor behind the closure was my inability to attract and retain the required calibre of staff to help maintain the standards required in a very fast-paced and constantly changing industry. Having recognised this lack of skills, my focus has shifted largely towards training and mentoring. What I have learned, is that the skills challenge at my company was not mine alone but the entire industry's, and not just locally.
By Andrea Mitchell 24 Apr 2014 07:08
"If the SABC is to be regarded as the watchdog and disciplinarian, then who disciplines the SABC? Surely the intention of the legislature was to answer this question: the CCC (Complaints and Compliance Committee of ICASA) of course" - Judge Neels Claassen in the South Gauteng High Court on 24/1/2011.
By Ed Herbst 23 Apr 2014 08:10
20 years of our #RainbowNation
Issued by FCB South Africa 22 Apr 2014 13:15
Planning five years into your future may seem overwhelming and time-consuming. Few people actually plan their careers, despite the fact that we spend most of our adult lives at work. A well thought-out career plan is a fundamental tool if you are wanting to strategically advance your career, especially in today's volatile economic and business environment.
Issued by GetSmarter 22 Apr 2014 11:01
For the first democratic election 20 years ago, the African National Congress ensured it would not enter the election period without the SABC - for so long a voice of the ruling party - being put into neutral hands. It understood the power of the national broadcaster as the primary source of news and information for most of the country, and its capacity to distort the national debate and influence voting. Now it appears we are entering an election again with the SABC - or at least key elements of it - captive to a ruling party.
By Anton Harber 22 Apr 2014 08:10
But where has it been? It turns out that Mxit has been here all along. Mxit launched seven years ago and everyone who had a cell phone, had Mxit.
By Cari Van Wyk 19 Apr 2014 10:41
Social media - everyone's doing it, but few brands get it right. As with most things in life, everyone has an opinion, and the majority of them aren't necessarily right. Your approach to social media channels is crucial, and should be constantly monitored and tweaked according to your market's response. If you're looking for some fail-safe social media tips, you've come to the right place.
By Gareth Slaven 19 Apr 2014 08:19
In Bizcommunity's [2014 trends] report, Anton Krugel names the first trend as "Less is more"...
By Zimaseka Njomi 17 Apr 2014 08:58
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