Going viral: a digital marketing myth
Going viral: a digital marketing myth

One of the biggest myths in digital marketing today is the belief that you can purposefully create content with the intention of it going viral. The truth is there is no method, formula or recipe to create viral content.

By Michelle Jones 14 hours ago

The necessities of start-ups
The necessities of start-ups

As you may know from repeated media coverage, South Africa is miserable. Indeed, the Misery index - compiled by Steve H. Hank, a professor at John Hopkins University - was created to determine the level of misery of a nation by taking the sum of a country's unemployment, inflation and bank lending rates, and subtracting the percentage change in GDP per capita to get an index value.

By Narassa Govender 15 hours ago

African winners of Cartoon Network Imagination Studios competition
African winners of Cartoon Network Imagination Studios competition

Cartoon Network has announced the winners of its first Cartoon Network Imagination Studios competition, which had three categories - drawings, stories and films.

16 hours ago

Homecoming - Creative director, Adrian Duffin, rejoins BBC
Homecoming - Creative director, Adrian Duffin, rejoins BBC

Creative director, Adrian Duffin, has rejoined the BBC team 15 years after starting his career there back in January 2001. He spent a seminal five years working closely with Creative Partner Angelo Beck, before moving on to then Brand Activation at Ogilvy, Brand Union and subsequently co-partner at The District.

Issued by Blast Brand Catalysts 16 hours ago

An adventure awaits!
#BehindtheSelfie with... Jana van der Spuy

This week, we find out what's really going on behind the selfie with Jana van der Spuy, communications manager of Brandnew Creative Agency.

By Leigh Andrews 16 hours ago

Augmented reality, advertising and other stories
Augmented reality, advertising and other stories

If you've been on the internet, stepped outside or talked to another human in the past two weeks, chances are the topic of Pokémon Go has come up. The Pokémon Go craze, which launched two weeks ago, has millions of people staring at their phones and catching Pokémon, even in countries where the game is not officially available.

By Nicole Sobotker, Issued by DQ&A Media Group 17 hours ago

Justplay.co.za's prizes create prized lead generation platform
Justplay.co.za's prizes create prized lead generation platform

Generating quality leads is not an easy task, and few can make it look as easy as Justplay.co.za. The online competitions site is unlike other advertising platforms, where cluttered advertisements bombard potential customers. Instead, users are attracted by prizes and actively opt in to play and engage with brands, by taking part in questionnaires to stand a chance of winning.

Issued by Justplay 17 hours ago

Johannesburg Mayor Parks Tau and DA mayoral candidate Herman Mashaba at The Gathering 2016. © Greg Nicolson –
LGE: DA digs in on Joburg advertising 'abuse'

In Johannesburg, it's the year of Mayor Parks Tau: His face is all over the city. The DA claims the ANC is using city resources for an election scam, while the city and the ANC say it's part of normal government business.

By Greg Nicolson 18 hours ago

How long should a TV commercial be?
How long should a TV commercial be?

It still amazes me that so many TV (and radio) commercials are 30 seconds long.

By Chris Brewer 2 days ago

First digital industry salary survey
First digital industry salary survey

The IAB SA, in partnership with Millward Brown, has released the results of its first industry-endorsed digital salary survey. It benchmarks the salaries of specialist skills, relevant to the South African digital marketing and communication industry and relevant to the scale of agencies, which otherwise was ill-defined.

2 days ago

Boris Dzhingarov
The main SEO mistakes that business owners have to stop making

One of the biggest problems with small businesses is that there are few people that need to do many different tasks. In order to succeed it is vital that the business uses proper SEO campaigns. This only makes the entire process much more complicated since it is something else that the owners need to learn. Since we see so many different companies struggling, let us mention some of the main mistakes that have to stop right now. It is understandable that the company cannot afford the use of professional SEO services but this does not mean that low quality work is justified.

By Boris Dzhingarov, Issued by Monetary Library 22 Jul 2016

Ageism in advertising
Ageism in advertising

As an ECD with many years of experience on four continents, in many countries, having won my fair share of awards and new business, I am now a victim of ageism.

By Tim Pinder 22 Jul 2016

RIP Gordon Patterson
RIP Gordon Patterson

Ad industry doyen Gordon Patterson has passed away.

22 Jul 2016