South Africa has a really strange culture when it comes to business marketing: not only do you get hands on involvement (control?) from business owners and senior management, often to the point of death by democracy, but you also get marketing treated as a junior role.
By Chemory Gunko 24 Jul 2014 09:47
Selfies are all the rage... but it is tempting to dismiss them as a passing fad, or worse, yet another example of a narcissistic society obsessed with instant gratification and instantaneous fame. But the selfie is important because it is not just a portrait of ourselves, but a portrait of our times as well.
Dove South Africa is calling on all South African women to be a part of its latest Beauty Bar advertising campaign, which centres on real women's faces and their radiant results, after they have taken the Dove Beauty Bar 7 Day Test.
23 Jul 2014 09:36
Tuluntulu, one of South Africa's top 10 startup companies this year, has recently launched ten channels that are available 24/7 on mobile.
23 Jul 2014 08:37
Various research studies site South Africa as one of the leading countries in terms of mobile penetration (with access growing rapidly thanks to smart phones). It seems though, that there is a resistance by marketers to invest in mobile. I went in search of answers.
By Andrea Mitchell 23 Jul 2014 06:30
Digital media is a crucial part of today's marketing mix. While it is important to ensure that you have a digital media plan to support your campaign, it's even more important to make sure that you achieve the best results.
By Matthew Arnold 22 Jul 2014 15:01
The African Management Initiative (AMI) has launched the first in a series of free online courses developed with top business schools, aimed at reaching 1 million African managers and entrepreneurs in the next decade.
22 Jul 2014 08:45
Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips, thanks to the wealth of data we collect in ad-serving systems, web analytics tools and other digital systems.
By Pierre Cassuto 21 Jul 2014 14:12
The SABC has paid about R42m in "thank you" bonuses to its staff and middle managers - in addition to normal bonuses.
By Thabo Mokone 21 Jul 2014 08:03