IAB DIGITAL SUMMIT & BOOKMARKS

Gmast3r © –
Why your content strategy has nothing to do with you

My house has been on the market for four months. In this time, not one person has come to view it, not even when it was on show. Not even a nosy neighbour. It's almost as bad as if no one comes to your birthday party.

By Tarryn Giebelmann 2 hours ago

Some of team Monkeybiz - Carlyle's in the Pippi Longstocking braids.
#DesignMonth: The mysterious Monkeybiz of design

On a cold, drizzly morning, the first CreativeMornings event of the year took place at Friends of Design on Bree Street, Cape Town. Roughly 60 early birds braved the welcome rain and attended the session before their work day began…

By Leigh Andrews 4 hours ago

Phil Molefe gives details of SABC's ANN7 funding
Phil Molefe gives details of SABC's ANN7 funding

The SABC's relationship with ANN7, the Gupta-owned TV station, has come under intense scrutiny in Parliament, with evidence surfacing that the cash-strapped public broadcaster paid up to R1m for an episode of the TNA/Morning Live breakfast shows.

By Bekezela Phakathi 5 hours ago

PUMA ignites local flavour in new ‘Run The Streets' commercial
PUMA ignites local flavour in new ‘Run The Streets' commercial

PUMA South Africa, together with lead creative agency Ninety9cents and Paul Ward, Director of 0307, has recently launched its ‘Run The Streets' campaign – a gripping commercial with major local flavour.

Issued by Ninety9Cents 5 hours ago

New BBDO CEO finds Scopen research valuable
New BBDO CEO finds Scopen research valuable

The Spanish-based independent research company Scopen and the IAS partnered in a 2016 study that highlighted 15 key trends in the South African communication, marketing, procurement and advertising industries. The new CEO of BBDO South Africa, Boniswa Pezisa, found it invaluable, as she took over the agency.

5 hours ago

Roed in action.
Getting heavy-handed on fintech community disruption with Heavy Chef Tours

Heavy Chef founder and CEO Fred Roed shares why he resigned from agency WWC at the end of last year to take the Heavy Chef ‘side project' community to the doers, globally…

By Leigh Andrews 2 days ago

Azzaro campaign lets shoppers Shazam a fragrance
Azzaro campaign lets shoppers Shazam a fragrance

Popular music recognition app Shazam and fashion and fragrance brand Azzaro announced last week the South African launch of ‘Wanted', a new fragrance for men through a world-first activation using Shazam's beacon technology.

3 days ago

(c) warrengoldswain -
Top tips for face-to-face selling

It is common for salespeople to seek a path that offers least resistance. For example, a salesperson may prefer sending an email or making a quick phone call rather than meeting up with the customer. What the majority of salespeople don't know is that customers ignore emails and calls, which means selling products and services becomes more difficult.

By Jared Koning 3 days ago

Soccer Laduma, then and now...
#DesignMonth: Soccer Laduma proves print's not dead

Soccer Laduma newspaper has just celebrated its second decade of printing the continent's most popular sport news. CEO and founder Peter du Toit explains the digital design touchpoints that have extended the publication's longevity.

By Leigh Andrews 3 days ago

Sergey Nivens © –
Is your brain doing what you think it's doing?

I'm never quite sure what to expect at conferences and seminars. I must have been to hundreds, possibly thousands, during my career and by and large they're ho-hum affairs.

By Chris Brewer 3 days ago

AccuWeather makes advertising mobile, Michelin signs up
AccuWeather makes advertising mobile, Michelin signs up

Michelin Wiper Blades is one of the premier clients to use AccuWeather's first-to-market exclusive and contextually relevant mobile integration suite to reach consumers on the go.

17 Feb 2017