If you're part of the local media industry, chances are you've attended a press event or ten in your time. Ever wondered what it takes to make one work? Rosemary Hare of Rosehare Public Relations shares what went into the recent Stenströms-House of Monatic press event...
By Leigh Andrews 31 Mar 2015 14:00
I often get breathlessly excited news releases from digital agencies puffing out their chests about some clever campaign. What is often absent from these announcements is figures...
By Brendan Seery 31 Mar 2015 14:00
In addition to using a traditional promotional flyer to distribute in-store, Ogilvy@Cashbuild, a retail division of Ogilvy which handles all of Cashbuild's retail and consumer communication, selected a pocket-sized Z-CARD® for Cashbuild to hand out to its employees to use as a dynamic tool to assist customers with all of their DIY needs.
Issued by PocketMedia 31 Mar 2015 13:24
The debate around the effectiveness of Advertising Value Equivalency (AVE) for public relations (PR) practitioners is nothing new. More recently, concerns around automated analysis have also gained momentum with cynics arguing that neither of these components provide a suitable platform on which to gauge the success of PR activities.
By Jaco Pienaar 30 Mar 2015 13:50
NEWSWATCH: SABC News is reported to be doing away with bulletins in Afrikaans and other vernacular languages, reports Thinus Ferreira, in Channel24...
30 Mar 2015 10:13
Working in a corporate environment means being productive on-the-go. Whether a meeting, brainstorm, or ticking off tasks from a to-do list, you'd do well to make use of productivity tools available for your device. We've tried and tested the best productivity apps available and found the five most simple, useful and efficient.
By Nafisa Akabor 27 Mar 2015 14:31
The finalists for the 2015 Discovery Health Journalism Awards have been announced, following the review by the independent judging panel, which included Convenor of the panel, Professor Tawana Kupe, Dr Bavesh Kan, Siki Mgabadeli, Nicola Christofides and Anna-Maria Lombard.
27 Mar 2015 08:58
NEWSWATCH: The BBC has fired Jeremy Clarkson from top-rated petrol-head show, Top Gear, reports The Daily Beast ...
26 Mar 2015 06:52
It's official; the finalists for the 2015 MTN Radio Awards have been selected. It took the adjudication panel approximately 2,500 hours of listening to submissions to complete the process of adjudicating and scoring all the entries, to determine the best of the best in South African radio.
25 Mar 2015 08:36
First and foremost, it is imperative to understand what an insight is and not confuse it with an observation or a trend...
By Mogorosi Mashilo 25 Mar 2015 05:27