New Wave Outdoor Media is boosting the brand awareness of adidas Ultra Boost through branded metered cabs across the country and at all the hotspots, including Cape Town International Airport to get the most visual impact and drive awareness of the brand.
26 Apr 2015 09:12
Cape Town-based Hero Film (part of independent marketing and communications agency group, Hero) is one of the first companies in South Africa to have created and showcased three ground-breaking 'full immersion' VR videos using live action footage at the recent Old Mutual Two Oceans Marathon Expo, via Oculus Rift headsets.
25 Apr 2015 13:33
Know Your Money/Yazi Imali Yakho newspaper, an accessible, bi-lingual hands-on guide for government employees about managing their money, will now be available in Gauteng. The KZN Financial Literacy Association (KZNFLA) published the sixth edition in March and the seventh edition will come out in November 2015.
24 Apr 2015 15:42
Entries are now open for the 2015 Sasol New Signatures competition. Under the theme, 'Eye for Potential', Sasol is challenging emerging South African artists who have the ability to see beyond what the naked eye can see, to create art works and launch their careers. The overall winner receives a R100,000 cash prize, the runner up R25,000, with five merit winners each receiving R10,000.
24 Apr 2015 14:41
Companies that attended the tendering brief for the 'Development and implementation of new media and marketing establishment survey', have until 4 May 2015 to make RFI submissions. Companies that are shortlisted to progress to the RFP stage will be announced on 18 May 2015.
24 Apr 2015 14:26
Facebook has released its first quarter results for 2015, showing high increases in earnings from advertising, with mobile as the strongest earner.
24 Apr 2015 14:17
After sitting in on a session on Instagram and the art of photography I was left wondering about how the form has developed over the years, whether it's still an artistic form of social expression or just an activity we engage in to pass time.
By Rebone Masemola 24 Apr 2015 13:25
Influencer marketing has seen explosive growth in the last couple of years and is becoming a dominant practice in marketing communications.
By Louise Marsland 24 Apr 2015 11:59
I am sure that there are a lot of advertising and marketing agencies out there who have gone through it. Lovingly putting together a 200-page tender, long days and nights of Red Bull and coffee, rushing around for all your technical certification, spilling your ideas and concepts, brainstorming, preparing for the pitch of a lifetime... only to find that it was a sham from the very start.
Customer engagement is no longer about isolated experiences - it's all about meaningful and ongoing dialogues. Brands that embrace the new approach will thrive, while those that don't will soon fade away!
Issued by Knowledge Resources 23 Apr 2015 11:38
"Poor conversion is among the leading reasons why online businesses fail. This could be due to myriad reasons: its user experience is poor, the brand does not have a strong enough offline presence, its online marketing lacks commitment or its founders believe that now they have built it, customers will come," says Daniel Gross, CEO of AdMarula.
22 Apr 2015 13:40