2017 Assegai Awards includes Agency Credentials award again
Following the sponsorship of the inaugural Agency Credentials award at the 2016 Assegai Awards, IAS will again sponsor this category at the 2017 award.
28 minutes ago
#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction
Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction.
Jessica Tennant 1 day ago
#Loeries2017: Be the popes, the geeks and the rock and rollers, says Creative Shop's Weera Saad
First up at today's DStv Seminar of Creativity was Facebook's head Creative Shop: MEA, Weera Saad, who spoke about how things have changed over time and how we need to change to ride this new wave that's arrived. “It's a brave new world, the big wave is here and it's perfect, and it's staring you in the face.” We need to surf it, she said.
Jessica Tennant 2 days ago
Using SEO backlinks for branding purposes
Promoting business websites is not as easy as it used to be. We are now faced with a huge competition in practically all niches and promotion basically evolved to the level at which PR is a really important part. This means that branding is much more important than it used to be. Having a very strong brand can easily increase sales in the long run, which is what every single business out there wants.
Boris Dzhingarov, Monetary Library 2 days ago
#Loeries2017: BBDO's Mike Schalit on the Creative#Director book launch
The launch of Net#work BBDO's Creative#Director (#CD) coffee table book is set to take place at the culmination of Loeries' Student Portfolio Day directly after the DStv Seminar at a special cocktail evening later today around 17h00 on the ICC Balcony.
Jessica Tennant 3 days ago
DigitLab, representing digital innovation at the Loeries
We are proud to announce that our work with SA CAN in creating the TrackBox Emergency Response App has earned us a finalist spot in the Loeries' Digital and Interactive Communication category.
DigitLab 3 days ago
#CEMAfrica2017: Your employees are always on - now TRUST THEM
You hired your employees for what they bring to the business and have trained them up on all your brand stands for, but do you trust them enough to run with their own ideas of the best customer experience? Chantel Botha of BrandLove shares why you need to cut the cord and let them do so at the first day of CEM Africa 2017.
Leigh Andrews 17 Aug 2017
Make a bad decision from time to time
Why creative success requires bravery and intuition
Adam Weber, M&C Saatchi Abel 16 Aug 2017
Africa's best documentaries are available to stream
In an African first, AfriDocs Anytime is now available as a free streaming platform on www.afridocs.net with a catalogue that includes nearly 40 films available for viewing at any time.
16 Aug 2017
Riverbed CEO wins the 2017 Regional Business Achiever Awards: Entrepreneur category
Monalisa Zwambila, the founder and CEO of Riverbed, one of the country's largest, black creative agencies was awarded winner of the Entrepreneur category at the Annual Regional Business Achiever Awards (RBAA) at a gala dinner in Johannesburg recently.
Riverbed 15 Aug 2017
Is print media about to curl up its toes and die?
The Audit Bureau of Circulations recently reported that, overall, consumer magazine circulations grew over the past year by just under 3%, which isn't too bad considering that they fell 11.7% in the 4th quarter of 2016 from the same period in 2015.
Chris Brewer 14 Aug 2017
Boost your brand through rapid response
How quickly and effectively marketers respond and adapt to ongoing consumer feedback is the new determinant of brand performance according to a new survey report, released by the Chief Marketing Officer (CMO) Council.
14 Aug 2017
Cadburys Martian's abducting ATM screens across South Africa
Cadbury's (Mondelez) Martian campaign has landed in South Africa in the last few weeks and it's everywhere. All the usual above-the-line media platforms have been effectively utilised to give this campaign massive awareness and reach, but it's an ‘out-of-this-world' platform that's targeting consumers right at the point of purchase.
Guerrilla IMC 14 Aug 2017