© Andriy Popov – 123RF.com
How to go from a service provider to a trusted advisor

One of the biggest mind shifts when it comes to managing relationships with customers as a business to business (B2B) company is that the rules of customer engagement have changed. We are no longer in a B2B space, but are now B2P (business to person) organisations.

By Farren Roper 27 Nov 2015 14:00

Winding down 2015: A good time to look forward?
Winding down 2015: A good time to look forward?

Many of us are approaching December with great excitement! We see the upcoming holiday season as a great time to relax! We have, after all, earned a well-deserved break so let's run hard for a couple more weeks and then sit back and relax.

By Mike Taberner 27 Nov 2015 13:57

Bookmark Awards 2016 entry series: Platform, Publishing and Special Honours - IAB South Africa
Bookmark Awards 2016 entry series: Platform, Publishing and Special Honours

With the deadline for entries to the prestigious IAB SA Bookmark Awards extended to 30 November, digital marketers have one last opportunity to enter and do battle for the industry's most coveted awards across eight categories, of which the Platform category is one.

Issued by IAB South Africa 27 Nov 2015 13:46

Africa offers business opportunities
Africa offers business opportunities

According to the World Bank, foreign direct investment (FDI) in Africa hit a record $60bn by the middle of this year. Yet, many multinational companies looking to expand across the continent are still wary of doing business in Africa because of its well-publicised challenges.

26 Nov 2015 10:18

©Aleksey Boldin via 123RF
SEO and video marketing take user intent up a level

Yep, it's official now in ways we could never have imagined, it's the end of 2015 and mobile has finally obliterated desktop search, and although we saw that coming we could not have prepared for the new video trend that is set to shake the very ground on which written content depends.

By Dee Stephens 26 Nov 2015 08:24

© StylePhotographs – 123RF.com
Getting internships right

The definition of an internship is quite clear amongst many sources that can be quickly googled.

By Claire Jackson-Bernardo 26 Nov 2015 08:00

[NewsMaker] Justin Bonello
[NewsMaker] Justin Bonello

Justin Bonello, Cooked in Africa Films creative director and partner, is celebrating, along with executive producer and managing partner, Peter Gird, the success of the company's Ultimate Braai Master series becoming the first home-grown television series to be produced internationally. The format rights have been picked up by global format rights giant, All3Media, which has secured options for replication of the Ultimate Braai Master franchise in America, Canada, Australia, Sweden, New Zealand, Poland and Brazil. And 10 years after the first 'Cooked' pilot was shot, Bonello will also host a reunion, along with his original group of friends, on the island of Reunion, shooting a 10-part series entitled, 'Cooked: The Reunion', over a two month road trip.

By Louise Marsland 26 Nov 2015 07:23

Marc Spriesterbach, MD of Ogilvy & Mather Africa Jhb; Kevin Tromp, CEO Publicis Africa Group; Robyn de Villiers, Chairman and CEO of Burson-Marsteller Africa;Bevis Hoets, Chief Operations Officer for Sub-Saharan Africa; and Graham Cruikshanks, TBWA\’s Director of Africa Operations
Five on top of Africa's Annual AdFocus agency crop!

Will the 2015 Annual AdFocus Award African agency network of the year accolade go to Ogilvy & Mather Africa, Publicis Africa Group, Burson-Marsteller Africa, Dentsu Aegis Network or TBWA\? It's anyone's guess!

By Leigh Andrews 24 Nov 2015 12:00

Content writers are not 'real' writers? It's time we set the record straight... - National Positions South Africa
Content writers are not 'real' writers? It's time we set the record straight...

So many writers out there are quick to say that content writers aren't 'real' writers. That we have sold out and given up on our dreams of penning the next best-selling novel (something that people 'will actually read'). They say that anyone can do it. That the job requires very little creativity; and that one needs access to a lot of beer, wine and cigarettes in order to get through the mammoth workload that comes with it. While that last assumption is indeed true, I'm here to set the record straight about the rest.

By Bianca Marie Delport, Issued by National Positions South Africa 24 Nov 2015 10:02

Masekwameng at last year's Awards
Exclusive insights from 2015's Annual AdFocus Award judges

Debate and difficulty in choosing a clear winner in some of this year's Annual AdFocus Awards categories is testament to a well-developed marketing and communications industry.

By Leigh Andrews 23 Nov 2015 14:00

© Stocksnapper – 123RF.com
Media score cards - so wrong

Last week I discussed media planning bias and it appears to have hit a few raw nerves, judging from the emails and phone calls I received.

By Chris Brewer 23 Nov 2015 12:00

iCAPTCHA - A new way of learning - NATIVE VML
iCAPTCHA - A new way of learning

In a multi-faceted country such as South Africa, language is still a major barrier for deeper integration. Whilst our 11 official languages make us beautifully diverse, the majority of South Africans are still unable to speak more than one or two.

Issued by NATIVE VML 20 Nov 2015 09:18

FCB restructures to FCB Africa
FCB restructures to FCB Africa

FCB has announced that it would be restructuring its business on the continent and as a result of this FCB South Africa has been renamed FCB Africa and its affiliates on the continent would be rebranded to include FCB in their names.

By Danette Breitenbach 20 Nov 2015 08:08