Mo-Tseleng

Experiential Marketing - the contagious idea

[Issued by Mo-Tseleng] Companies are defined by what they are selling. Products come off shelves, cars get driven off lots, SMSs get sent and social media is accessed from the edgy new phones people upgrade to... What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. How you felt planning your purchase and how you feel about that decision after you'd done it because of what you had taken home. 22 May 2013 09:34

Oomph! Africa

Tangy Crosse & Blackwell gets some Oomph! in Mozambique

[Issued by Oomph! Africa] Expanding into a new market is never an easy task. When that market is Africa, the challenge becomes even greater. Notoriously poor infrastructure, language and cultural barriers and some brutal economic realities make the African emerging market one of the toughest nuts to crack. 17 May 2013 11:13